Perhaps the most notable UST offering for this discussion is the $6,200 Hisense Laser TV, a complete AV system that includes a 4K DLP projector with a built-in TV tuner and Web apps, a Harman/Kardon sound system with a wireless subwoofer, and a 100-inch ambient-light-rejecting screen. It took a long time for Hisense to actually bring this system to market, but it’s finally available, and the company announced a larger, brighter, HDR-capable version at CES 2019.
Clearly Hisense is going right at the big-screen TV market, going so far as to put the word “TV” in the product name (since it includes a tuner, it is technically a TV). And while $6,200 isn’t cheap, it’s far cheaper than any 100-inch TV you’re going to find.
But is the Laser TV or any UST projection system really a better option than a large-screen TV? Based on what I’ve seen performance-wise from a couple of these projectors, I’m going to say no. The inherent problem with projectors is that they present an either/or performance proposition: Either you get a great black level to produce the best image contrast in a dedicated theater room, or you get a lot of light output that works in a brighter, multi-use space—but the minute the sun goes down or the lights go out, the contrast plummets. Even the brightest of these projectors can’t compete with an LCD TV, so they can’t do justice to new HDR source content the way even a mid-priced TV from the likes of Vizio or Samsung can.
At this moment, you can get a new 2019 82-inch Samsung QLED 4K TV for $4,500. For less than $2,000 you could assemble a good sound system to go with it and enjoy a true multi-purpose AV setup. Admittedly, 82 inches isn’t 100 inches or 120 inches, and prices in the TV market go up exponentially once you hit the 85-inch screen size.
So, if you’re thinking about assembling a media room in a multi-purpose space, you need to ask yourself a question: What do I value more, performance or screen size? If you want good performance that remains consistent regardless of room lighting, a big-screen TV is still your best bet. But if your heart is set on a 100-inch or larger screen, then an ultra-short-throw projection system may be the solution to deliver an immersive big-screen experience in a more room-friendly form.