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Why I Love My Media Room

media room ideas

photos by Jim Raycroft

I had one main criterion while shopping for my home: It had to have a space for a theater room. This was in the early 2000’s. I was installing a lot of dedicated rooms for clients at my custom-install job, and I really wanted a dedicated movie-watching room for myself. I had plans for sound treatments, and ideal room ratios, and solid-core doors with sound-isolating thresholds, and more.

 

But as we started looking at homes, we couldn’t find one that had space for a dedicated room that fit other needsnamely budget and location. The most common “dedicated space” option was a room up over the garage, and we couldn’t find a home we liked.

 

So I changed my thinking a bit.

 

Barring a dedicated space, the potential home definitely had to allow for retrofitting wiring throughout so I could add my own gear as needed. The home we finally settled on had a very open floorplan with a central great room that opens to the kitchen, breakfast nook, and dining room, with a massive attic that would make it easy for me to run wire throughout the house.

 

The first thing I did was set up a surround system. I pulled wiring through the attic to side and rear surround speaker locations and wall-mounted my speakers. An old cabinet held my gear with ample room on top to hold a 61-inch Samsung DLP TV. This setup worked fine and was certainly adequate in every way for media needs, but it wasn’t really
. . . special.

 

I wanted the big-screen experiencesomething beyond what the big DLP TV could provide. But I had to do it without totally compromising the look and functionality of our living room. Getting the room dark enough for “day viewing” a projector would mean heavy shading on lots of windows, something that would make the house so dark no one else would be able to do anything.

 

At that time, flat-panel TVs were starting to offer terrific performance at realistic pricing. (A fortune by today’s standards, but $6,000 for a 60-inch Pioneer Elite was an affordable videophile option!) Also, receivers were starting to include dual video outputs that could either carry a separate, Zone 2 feed or mirror the same feed. That gave me the opportunity to have my cake and eat it too.

media room ideas

What I decided on was a large flat-panel TV mounted tightly to the wall to provide the perfect, ultra-bright image for day viewing, with a motorized projection screen that rolled down in front of the TV when we wanted to watch a movie or a big event like the Super Bowl. When not in use, the screen is concealed behind a valance, out of sight. And if we want to watch the screen before the sun goes down, motorized Lutron shades tied into our automation system can darken the room.

 

Since both displays are driven by the same stack of electronics, I only had to buy one system. That freed up my budget to purchase higher-performing gear than if I was trying to outfit two rooms. That meant better speakers, a better processor, and better amplifiers, so now we enjoy the best sound regardless of what we’re doinglistening to music, watching TV, playing a video game, or enjoying a movie.

 

Because we only use the projector for movies or special events, it remains a special thing, letting us go from the 65-inch 16 x 9 aspect-ratio TV to the 115-inch 2.35:1 screen at the touch of a button. That makes movies far more cinematic and engaging.

 

The other thing I’ve come to appreciate is that because the media room is located in our comfortable, centrally located great room, we use it all the time. With the push of a button on my Control4 remoteor a voice command to Alexa saying, “Start Movie Time”the TV turns off and the screen drops down, the projector turns on, and our room is transformed into a theater. Since nobody has to get up and move to another room, we find ourselves using the system a lot more often. 

 

I’ve made several upgrades since the original install to keep the system on the cutting edge of performance. I replaced the Pioneer Elite with a new Sony 4K TV, the processor has been updated a couple of times to take advantage of HDMI 2.0a and Dolby Atmos, I added four in-ceiling speakers for Atmos, added a second sub, upgraded the anamorphic lens on the projector, and added the Kaleidescape Strato 4K player. The next upgrade will likely be moving to a 4K projector.

 

In my next post, I’ll discuss some other technology advances that make the media room an even more viable concept and worthy of your consideration!

—John Sciacca

Probably the most experienced writer on custom installation in the industry, John Sciacca is
co-owner of Custom Theater & Audio in Murrells Inlet, South Carolina, & is known for his writing
for such publications as
 Residential Systems and Sound & Vision. Follow him on Twitter at

@SciaccaTweets and at johnsciacca.com.

My Video Game Sound Beats Your Movie Sound

video game sound

Most of my video gaming friends have media-room entertainment systems (many of them cobbled together from hand-me-down gear they’ve mooched off me over the years). But, as I alluded to in my previous post, most of them view gaming and home theater as two distinctly different forms of entertainment. In fact, more often than not their gaming consoles (if they have them) are relegated to some out-of-the-way room in the house, far from the big TVs and surround sound speaker systems. And most of them experience their gaming audio by way of truly awful-sounding stereo headsets.

 

Which makes the complete and utter opposite of sense, especially when you consider that most video games these days boast Hollywood-caliber surround soundtracks that easily keep pace with the best UHD Blu-rays. In fact, although movies still (and probably always will) outpace video games in the realm of visuals, I’d go so far as to say that in terms of the sonic experience, few movies can come close to matching the sheer visceral immersion of modern video game audio landscapes.

After all, movie soundtracks, dynamic as they may be, lock you into a passive listening experience and limit your point of view. They make you a spectator at best. But video game sound mixes follow you around as you explore strange new worlds and live through harrowing new experiences, while still delivering the richness, impact, and artistry of professional Hollywood sound mixes. That waterfall you hear trickling down to the side of your living room wall? Chances are good you can turn and run toward it. The click of a reloading gun behind your head? You can probably dodge it if you’re quick enough. Simply put, video games don’t merely pump the action in the general direction of your ears—they drop you right in the middle of the mix and drag it along with you.

 

So, if you want to get the most from your sophisticated surround sound system, put down the remote control for the evening and pick up a game controller.  And, hey—if it’s a PS4 controller in your hands, look me up. I go by Waryyhn on the PlayStation Network, and I could seriously use some new racing compadres.

Dennis Burger

Dennis Burger is an avid Star Wars scholar, Tolkien fanatic, and Corvette enthusiast
who somehow also manages to find time for technological passions including
high-end audio, home automation, and video gaming. He lives in the armpit of
Alabama with his wife Bethany and their four-legged child Bruno, a 75-pound
American Staffordshire Terrier who thinks he’s a Pomeranian. 

The State of the Sunset, Pt. 1

Middleport, NY is one mile by one mile square. It has, generously, 1,800 residents. It’s a Rust Belt town with a pension-based economy. There haven’t been decent jobs on any meaningful level here since the early Reagan years.

 

And yet it has one of the few remaining fully functional drive-in theaters in the U.S. The Sunset has been in continuous operation for almost 67 years. Far more affluent parts of the country haven’t been able to make drive-ins work, partly because they need large swaths of land that tend to get gobbled up by big-box stores, McMansions, and condos. The land around Middleport isn’t worth much, so the drive-in survives.

 

But its survival has a lot more to do with the focus and tenacity of its owners, Denise and Mario Stornelli, than it does with piddling real-estate values. This year threw them a couple of big curves, though. It rained almost every day during the prime of summer—and not just passing showers but steady downpours and violent storms, which used to be unusual in this part of the country but are becoming more and more common.

 

And the box office sucked—not just at the Sunset but everywhere in the U.S., where it was down 16% overall. 

 

I talked to Mario and Denise about how they fared.

 

 

How has your box office been?

Mario  It’s down a little bit. About a quarter.

Denise  At least 25, 30 percent.

 

Was that due to the weather or the quality of the movies?

Mario & Denise  Both. (Mario laughs)

Mario  Weather less than movies.

Denise  Because if the weather’s bad but you’ve got a good crowd, it doesn’t matter. The weather’s never been that much against a good product.

 

Has anybody said anything about the quality of the movies?

Denise  The clientele, they’ll talk to us about weather and the movies, because they’re avid goers. And they themselves knew there was really no big blockbuster out this year—nothing—no one picture you could put your finger on.

 

Were there any standouts?

Denise  Wonder Woman did better than they anticipated.

 

Anything else?

Denise  There was War for the Planet of the Apes, but I don’t remember that doing that well. But we just had it a lot. This has probably been one of the worst Labor Day weekends we’ve ever seen. The weather was good, so it wasn’t the weather, but the movie choices were really not good—not at all.

 

What kinds of movies do you think do best? Who do you have to appeal to?

Mario  Kids.

Denise  Kids movies—kids rule.

Mario  Then we get both the parents and the kids.

Denise  Yeah, the kids want to come, the parents have to bring them. They make it, sometimes, a family affair. A woman approached Mario and I. It was her little girl’s 3rd birthday. And they made a whole Sunday out of it.

Mario  They put up a tent.

Denise  They paid for the people who they had invited to come for the movie, because it was her daughter’s favorite movie.

Mario  Annabelle?

Denise  No, not Annabelle—that’s not a kids movie.

Mario  Leap.

Denise  Was it Leap? But I don’t know what that was about. They invited the family, they set up a tent, they had it all decorated with balloons and bought a cake. It was a really nice thing to see.

 

I see you’ve got the new Lego movie. That should do well.

Denise  I saw that today, and it’s really cute. 

Mario  It’s unusual for them to give us first-run this time of year. I was surprised they gave me two new ones this week. And we’ve done OK with them—it’s helped us out, you know.

 

The distributors are probably loosening up because they have to make up for the lousy summer.

Denise  Normally when school starts, they start recycling over and over the ones we’ve already had. And when you’ve got people that patronize you regularly—I mean, they can only come and see the same movies—

Mario  This is a small town. And all the towns around this are small, so we want to change the movies frequently. When we only had the one screen, it was hard to play movies and hold them too long, because then you lose your steady customers. But with three screens, at least it gives you a change.

Denise  You know, Mike, you got to remember two things. The business has been here 67 years, the same family. Second generation. But it’s a business that depends on variables we have no control over. You’re against weather, and you’re against product. The thing you have to remember is, it’s not new. You have good years, you have bad years. And you just take what comes. You don’t want to make a big gripe about a bad year. It’s a bad year. But we’ve had good years. And that’s the other point. You know what? You look at the news, and you look at other areas of the country—it could always be worse.

drive-in movie theaters

There’s probably no one secret to it, but how have you managed to stay in business when thousands of other drive-ins have failed?

Denise  I can tell you the reason. (she gestures toward Mario) It’s ’cause of him. It’s a lot of sacrifice, and you’ve gotta have self-discipline.

Mario  She’s just being nice.

Denise  No, no—really, Mike—if it wasn’t for Mario. When you’re working 7 days a week, in the best season in this area, and you’ve been here every single year—you’re giving up a lot of family time, and there’s a lot of sacrifice that you make—honestly. Because if this business is open, we’re here. We need no one else to run it. You can lose too much. It takes a lot of self-discipline. And if it wasn’t for him—I’ve gotta tell ya—the best of any of the rest of us would have buckled. Because even my son, who might be the next one—it’s not so much the sacrifice for Chris, but he doesn’t know if he can be what his father is.

Because, honestly, it’s really hard. A lot of vacations and celebrations are this time of year—you don’t go. I mean, my kids graduated, I went—I came right back to work. It was on a Saturday. It’s just the way it is. The flip of that is, nowadays, it makes a good living, OK? It really does. And to have a job that does that, and seems appreciated, nowadays—then you just are grateful for what you’ve got, and you do what you’ve gotta do, right?

Michael Gaughn

 

In Pt. 2, we speculate on whether the drive-in experience can survive the
steep decline in theater attendance & the rise of streaming

Michael Gaughn—The Absolute Sound, The Perfect Vision, Wideband, Stereo Review,
Sound & Vision, marketing, product design, a couple TV shows, some commercials, and
now this.

Mario Makes a Sub

Sunset Drive-in owner Mario Stornelli has prepared
every piece of food that’s come off the snack-bar
grill for over 40 years. In this short video, he talks
about some of his experiences while whipping up his
signature cheese burg sub.

REVIEWS

Incredibles 2 review
Ant-Man review
Blade Runner: The Final Cut review
Lawrence of Arabia review

ALSO ON CINELUXE

A Tale of Two Gamers

It’s funny how shared hobbies can both bring us together and tear us apart. I experienced this frustrating rollercoaster of emotions recently when a friend’s husband casually namedropped a rather obscure auto-racing simulator in a chat about videogames (the subject of roughly half the conversations shared in my circle of friends). It was a moment of pure serendipity. Finally, we had both found someone we could reliably race with and against online, without having to wade through lists of anonymous potty-mouthed 12 year olds and demolition-derby wannabes.

 

But that shared joy quickly turned into an argument when we discovered he plays his racing simulations on a PC, whereas I prefer to spin my wheels on PlayStation 4. Playing on different platforms means we may as well live in different universes. We can’t be online racing buddies.

 

“But why?!” he asked, with the same tone of bewildered disgust Chicagoans reserve for people who put ketchup on hot dogs. “The graphics are so much better on PC!”

 

True. But as I explained to him, my PC resides in my home office and is generally reserved for roleplaying and strategy games. For action and racing games—especially racing simulators—my media room is where it’s at. And that’s where my PS4 resides.

After all, a few lines of resolution and some blocky textures are a small price to pay in exchange for 12,800 watts of room-filling surround sound—the Doppler-shifted roar of opponents sneaking up beside me in Project CARS 2; the rumble of a virtual LT4 engine rattling the frame of my Sparco racing cockpit and pounding me right in the chest; the subtle-but-butt-puckering chirp of my pretend rear tires breaking traction as I grip my Logitech G29 steering wheel and sling a pretend Corvette Z06 around the twisting pretend turns of a pretend Mazda Raceway.

 

“Try that without dragging your big, ugly black box of a PC into the living room!”

 

“Pfft. Who cares about the sound?” he scoffed. And just like that, our budding bromance died on the vine. Because, really, how can I be gaming buddies with someone who doesn’t understand that audio is at least half of the experience?

 

Sadly, for now, I’m afraid far too many people share his opinion—his quick dismissal of the undeniably superior experience of gaming in the home theater. In my next post, I’ll explain why they’re dead wrong.

—Dennis Burger

Dennis Burger is an avid Star Wars scholar, Tolkien fanatic, and Corvette enthusiast
who somehow also manages to find time for technological passions including
high-end audio, home automation, and video gaming. He lives in the armpit of
Alabama with his wife Bethany and their four-legged child Bruno, a 75-pound
American Staffordshire Terrier who thinks he’s a Pomeranian. 

Husbands and Wives

Amazon Husbands and Wives

I know, I know—I just wrote about Cafe Society. And there’s a contemporary cinema worth acknowledging too. (Right?) But I’m working on something that’s got me scrambling to refamiliarize myself with the Allen canon, and streaming isn’t making it easy. There’s not a lot of his work available online at the moment, and most of it’s not what I want to plumb. Husbands and Wives is.

 

It’s almost impossible to believe the best Allen films ever got made—let alone gained a following—they go so strongly, and sometimes aggressively, against the grain of mainstream movies. But his core instincts as an entertainer, and his need to ingratiate (remember Zelig—and Zelig?), help ensure his best films are pleasurable and engaging no matter where they decide to go.

 

Husbands and Wives is a known quantity, so there’s no point in rehashing the plot or talking about its groundbreaking technique. So let’s talk instead about this persistent bullshit about Allen not knowing how to direct actors. (It’s like the old—and completely wrong—saw about Billy Wilder being a writer who happened to direct.) And yet there are more exquisite performances in his films than in the films of any other American director. Explain that.

 

The scene where Sydney Pollack tries to get his flakey girlfriend to get into his car before she embarrasses him is one of the rawest and truest things ever shot. And it didn’t happen by having an incompetent director set two actors loose and tell them to figure it out for themselves.

 

Pollack was at best a mediocre director—a mainstream hack. He looked humiliated in Tootsie and completely lost in Eyes Wide Shut. So why is he so good here, and so well integrated into the fabric of the film? It’s long past time to give Allen his due.

 

Di Palma’s cinematography is so subtle that the demons of streaming come close to shredding it. That doesn’t mean it can only be enjoyed on the largest possible screen in the grandest possible setting—there’s something intimate about it that makes that kind of setting almost antithetical. But it deserves respect, and streaming almost feels like a dis.

 

As brilliant, and almost perfect, as Husbands and Wives is, it can’t be Allen’s best film—it’s about 15 minutes too long and lacks the startling sprightliness of his best work. But it’s substantial, and true, which puts it so far outside the mainstream that it feels, deliciously, like sacrilege. It’s more mature, nuanced, and, in general, accomplished than Annie Hall or Manhattan, but it’s not better. Sometimes, vitality aces all.

 

Movies are almost impossible to make, and are harder to make the more mainstream they are. So it’s not a matter of taste but simple statistics: When you look at the number of innovative, provocative, engaging films Allen has made, and how consistent but also responsive his aesthetic has been across the decades, he’s probably had the most successful career of any American director ever.

 

I know that’s hard to believe, but think about it. Then try to dispute it.

Michael Gaughn

Michael Gaughn—The Absolute Sound, The Perfect Vision, Wideband, Stereo Review,
Sound & Vision, marketing, product design, a couple TV shows, some commercials, and
now this.

REVIEWS

Media Rooms: Fad or Future?

media rooms

Look at practically any website that concerns itself with home theater and you’ll likely see example after example of dedicated home theaters. These are often beautiful spaces, luxuriously appointed, with fabric-covered walls, intricate woodwork and moldings, and rows of fabulous seats arrayed in tiers facing a giant screenfrankly, the kinds of things that made Theo Kalomirakis the legend he is and earned him the moniker, “The father of home theater.”

 

And as a custom installer, I can tell you these are almost always wonderful projects to work on. This is generally “our room” to maximize performance for one goal: Creating the ultimate movie-watching experience. Speaker locations are optimized, acoustics can be perfected, sound treatments can isolate external distractions, and lighting can be controlled for an ideal presentation.

 

But, despite all that, dedicated high-end rooms seem to be waning in popularity, giving way to something that could clumsily be called a multi-use space, but which we’ll call a media room.

 

Unlike a dedicated roomwhich is usually a separate, totally closed-off space, typically with a single door and no windowsa media room can be located in virtually any room of the house. In fact, media rooms are often in large communal areas like living rooms or family rooms, which actually gives them two advantages. First, every home can have one. Second, in my experience, media rooms get used far more often than dedicated rooms, which require viewers to actively get up and relocate themselves to a different location.

 

And, unlike dedicated home theaters, media rooms aren’t mainly for watching movies. They can be the best way to watch TV, listen to music, play videogames, view digital images, and stream content in a relaxed and comfortable environment. And couches, love seats, and comfy chairsfurniture already located in the roomall provide perfect seating options for your family or a group of friends.

 

At its most basic, a media room consists of a relatively large-screen TVlet’s say at least 55 inchesalong with some kind of improved audio experience, like a soundbar and subwoofer.

But for the true movie or music loveror anyone who takes their entertainment seriouslythis minimal approach won’t suffice, and their media rooms share many components similar to those found in a dedicated space. These include:

 

a much larger 4K Ultra HD display

 

a minimum of 5.1-channel surround audio system, but more likely with the channel count
expanded to allow for immersive audio formats like Dolby Atmos or DTS:X

 

a device that can stream 4K content from Netflix, Amazon, or Vudu

 

and ideally a Kaleidescape Strato player for viewing the highest-quality UHD HDR movie
downloads.

 

And don’t think that having a media room in the middle of the house has to mean having stacks of gear out in the open, or having to live with monolithic speakers, or even having to have your room dominated by a giant screen on the wall. There are a ton of technology options available that can deliver phenomenal experiences with minimal impact on your décor.

 

How do I know? Because I’ve had my own media room for nearly 10 years, and installed dozens for clients.

 

In my next post, I’ll tell you about my no-compromise media room, and the installation decisions I made to make the most out of my space and entertainment system.

—John Sciacca

Probably the most experienced writer on custom installation in the industry, John Sciacca is
co-owner of Custom Theater & Audio in Murrells Inlet, South Carolina, & is known for his writing
for such publications as
 Residential Systems and Sound & Vision. Follow him on Twitter at

@SciaccaTweets and at johnsciacca.com.

Kaleidescape’s CEO on the New Apple TV 4K

Apple seriously expanded awareness of 4K yesterday when it announced a long-overdue refresh of its Apple TV, the Apple TV 4K. The new Apple 4K will come in 32- and 64-GB sizes for $179 and $199, and the A10X powered devices will feature Dolby Vision and HDR10, Gigabit Ethernet, an HDMI 2.0a output, and “up to Dolby Digital Plus 7.1 surround sound” (same as the previous generation model.)

 

On the content side, Apple announced that iTunes users will get automatic free upgrades of HD titles in their existing iTunes library to 4K HDR when the new version becomes available, and that 4K HDR titles will sell for the same price as HD titles.

 

The market leader in 4K HDR content delivery is Kaleidescape, which has deals with nearly all the major studios and offers more than 260 full-quality UHD titles for download. I had a chance to chat with Kaleidescape’s CEO and co-founder, Cheena Srinivasan, following the Apple TV announcement to discuss what he thought about Apple’s entry into this space.

How do you feel about Apple embracing 4K?

 

The overall take for me is, how could this be bad news? The Apple TV 4K is a differentiated productit’s like a Swiss Army knife. It’s a multi-purpose device. It’s for the mass market. And it’s going to increase the general awareness for 4K HDR. We need a big player like Apple embracing 4K and HDRwe haven’t had it until now. We need to let them do the democratizing and let us focus on delivering the best flavor of it.

 

By Apple embracing 4K, it ensures a good chunk of library titles could be remastered and re-released in 4K, and assures that almost every new-release movie will come out in superior qualitywhich will mean these titles will also be available in this best quality to Kaleidescape customers for purchase.

 

What are the differences between 4K in the mass market and in the high end?

 

When you look at a product that is geared for mass-market consumption, you’re playing on brand recognition4K must mean it’s better. HDR must stand for better color, vivid colors, and eye popping images. That says nothing about picture quality, that says nothing about audio quality, or any guarantee of quality of service that this will be pristine, predictable playback every time. The discerning customer is the one who wants the best every time.

 

We have taken the polar opposite view of a mass-market service in what we do. We make very deliberate choices in how we transcode the video, add lossless audio, and various other unique things we do, such as event cues for control-system automation, favorite scenes, etc., before we make the movie available for sale to ensure the playback is pristine every single time, and that there are no glitches, audio drops, artifacts, etc.

 

What do you say to somebody who points out that Apple is charging the same price for HD and 4K content?

 

If you take the Sony/Kaleidescape partnership and what we bring to consumers in terms of the promise of quality 4K video, there is no question that we deliver with confidence the highest fidelity video, audio, immersive cinematic experience. Period. But that comes at a price.

 

That Apple’s 4K HDR is the same as its HD price gives me two signals. One says, the marginal differences between the two formats are dictated by the TV you own and you shouldn’t be punished for owning a better TV by charging you a higher amount. And the second says if there isn’t substantial differentiation between HD and 4K HDR, it’s hard to justify the price difference. I don’t think it makes any sense for us to just mimic someone else’s pricing strategy, because we stand by the value differentiation we deliver.

—John Sciacca

 

Click here to read my complete interview with Cheena

Probably the most experienced writer on custom installation in the industry, John Sciacca is
co-owner of Custom Theater & Audio in Murrells Inlet, South Carolina, & is known for his writing
for such publications as
 Residential Systems and Sound & Vision. Follow him on Twitter at

@SciaccaTweets and at johnsciacca.com.

REVIEWS

Incredibles 2 review
Ant-Man review
Blade Runner: The Final Cut review
Lawrence of Arabia review

ALSO ON CINELUXE

Theo’s Corner: Working with Vincenzo Avanzato

architect Vincenzo Avanzato

In my last post, I talked about my recent meetings with well-known interior designer Hernan Arriaga, and how much I’m looking forward to collaborating with him on new designs for Rayva’s theater rooms. During that same trip to Florida, I also met with another design professional I have long admired, the Italian-born architect Vincenzo Avanzato of Avanzato Design.

 

I was introduced to Vincenzo by our mutual friend, Aaron Flint of Acoustic Architects in Miami. Vina supreme practitioner of traditional architecture–is working on a project that has space for a very traditional theater.

 

I knew from the beginning that this wasn’t a project for Rayva, which uses a minimalist approach to design. Home theaters are still dominated by elaborate traditional designscolumns with ornate grilles, wall panels with rich brocade fabrics, and lots of gold and red. I thought that, given the opportunity, Vin could help break that mold by coming up with concepts that incorporate stylized traditional elements in a contemporary setting.

During our meeting, I shared with him lots of visual samples of what have in mind for Rayva. He reciprocated by sharing with me his own ideas, which struck me as original and, to a certain extent, iconoclastic for someone who has such a deep respect for and understanding of traditional architecture.

 

We finished the meeting with a promise to meet again soon. He called early last week to let me know he is working towards finishing a presentation to me. I count the days until I receive his concepts. And I look forward to working with even more professionals of Vin’s stature as designers see that Rayva offers a chance to explore innovative new ground.

—Theo Kalomirakis

Theo Kalomirakis is widely considered the father of home theater, with scores of luxury theater
designs to his credit. He is an avid movie fan, with a collection of over 15,ooo discs. Theo is the
Executive Director of Rayva.

REVIEWS

Incredibles 2 review
Ant-Man review
Blade Runner: The Final Cut review
Lawrence of Arabia review

ALSO ON CINELUXE

Sony & Kaleidescape Push 4K Hard

Sony Kaleidescape partnership

(from L to R) Sony Electronics President & COO Mike Fasulo,
Sony Electronics VP of AV Specialty/Custom
Integration Frank Sterns,
Kaleidescape founder/CEO Cheena Srinivasan

The annual CEDIA (Custom Electronics Design and Installation Association) show was held last week in San Diego. Besides the beautiful, sunny weather and abundance of craft beer, the major players in the A/V industry were on hand demonstrating their latest products. Over the next couple of posts, I’ll share some of the things that caught my eye with the Roundtable reader in mind.

 

One of the big announcements at the show was the new strategic partnership between Sony and Kaleidescape. Sony has been a leader in 4K, and is one of the few companies with a complete 4K ecosystem capable of delivering a true “lens to screen” experience. As Roundtable readers know, Kaleidescape is focused on delivering the ultimate home theater experience, with a movie-download store offering hundreds of movies in 4K Ultra HD resolution and thousands in full Blu-ray quality.

 

The two companies realized they could form a symbiotic partnership, with Sony’s 4K projectors delivering a terrific cinematic picture and Kaleidescape Strato players (shown below) feeding those systems with the best theatrical 4K HDR content.

Sony Kaleidescape partnership

The companies are offering a joint promotion where any Strato customer who buys a qualifying Sony 4K HDR projector between now and 3/31/18 can download a movie bundle featuring ten 4K HDR movies from the Kaleidescape store valued up to $350. Conversely, existing Sony 4K HDR projector owners who buy a Strato movie player can get the movie bundle to jumpstart their collections.

 

Kaleidescape founder and CEO Cheena Srinivasan commented: “We’re pleased to partner on this promotion with Sony, the company that’s synonymous with 4K innovation and shares our vision for delivering the finest picture and sound quality.”

 

Qualifying projectors include the VPL-VW285ES, VW365ES, VW385ES, VW675ES, VW885ES, VZ1000ES, and VW5000ES (shown above), with models ranging from $5,000 to $50,000. Coupled with a Strato, this means a terrific “starter” 4K HDR theater package can be had for under $10,000. Both companies expect this offer to reach thousands of customers and expand the reach of 4K-projection adoption.

 

The movie bundle, which includes Spider-man: Homecoming, has been designed to deliver the ultimate 4K HDR experience to home theater enthusiasts and features a mix of classic and new releases from the major studious, including Sony, Universal, 20th Century Fox, and Warner Brothers.

—John Sciacca

Probably the most experienced writer on custom installation in the industry, John Sciacca is
co-owner of Custom Theater & Audio in Murrells Inlet, South Carolina, & is known for his writing
for such publications as
 Residential Systems and Sound & Vision. Follow him on Twitter at

@SciaccaTweets and at johnsciacca.com.

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Theo’s Corner: Working with Hernan Arriaga

designer Hernan Arriaga

My search for fresh ideas and the pursuit of new design collaborators for Rayva recently brought me to Florida, where I met with two well-known professionals: Miami-based interior designer Hernan Arriaga and Italian-born architect Vincenzo Avanzato. (I will be writing about Vincenzo in a future post.) Having seen and admired their work, I knew they would be excellent candidates to create new design themes for Rayva.

 

Hernan’s business partner Fabio Lopes told me the process of dealing with home theaters has become so cumbersome that they’ve almost stopped proposing them to their clients. Having to fight what they see as insensitive placement of electronics by others into their supremely coordinated interiors wasn’t worth the trouble for them anymore. In a strange way, this legitimate argument resonates with a similar argument from the opposite side: A/V integrators also chronically complain that designers don’t respect the needs of a complex technology.

 

I’m very familiar with the issue, and I respect the viewpoints of both the designers and the integrators. The very reason Rayva exists is to bridge this seemingly irreconcilable divide between technology and design. The company’s goal is to blend superb design with sophisticated technology in an end-to-end solution that doesn’t keep just designers and integrators happy but, most importantly, the end-user, who is often caught in the crossfire. These problems can only be resolved with a good understanding of both perspectives.

I had already met Hernan through Rayva’s sales associate in Florida, Esteban Tettamante. I was a big fan of Hernan’s sharp, eclectic, sleek, contemporary style. Could this style translate into interiors for Rayva? I didn’t know, and it wasn’t important to know yet. Design talent is one thing, but I also believe in personal chemistry. If my design goals resonated with Hernan, great things could happen from this collaboration.

 

I explained Rayva’s basic design philosophy to him: Dimensional design elements or artwork presented against large, plain wall-mounted panels that conceal speakers and acoustic treatments. The designs in front of the panels are illuminated, gallery-like, by light sources positioned on the ceiling or incorporated into the artwork itself.

 

Hernan seemed to appreciate the challenge and we agreed to meet again in the next few weeks to review his initial concepts. I can’t wait for that meeting.

 

I will keep you posted as our design collaboration develops. And I look forward to working with more designers of Hernan’s caliber.

Theo Kalomirakis

Theo Kalomirakis is widely considered the father of home theater, with scores of luxury theater
designs to his credit. He is an avid movie fan, with a collection of over 15,ooo discs. Theo is the
Executive Director of Rayva.

REVIEWS

Incredibles 2 review
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Blade Runner: The Final Cut review
Lawrence of Arabia review

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