We recently faced the challenge of trying to convert a clearly compromised—some would have said impossible—space into a reference-quality home cinema demo room. We’re going to tell our story over a series of posts, not because anyone should care about the innerworkings of a tradeshow but because we think anybody with a seemingly unusable room can learn from our experiences and will hopefully be inspired by them.
This series is an exercise in problem solving, meant to show that the technology and expertise now exist to take just about any room and turn it into a luxury entertainment space. In other words, don’t give up on the place you know you’ll be most comfortable just because it seems like a lost cause.
—Michael Gaughn & Dennis Burger
M.G. sets the stage:
Kaleidescape tasked the extraordinary designer Marcelo Murachovsky, the equally extraordinary project manager Melinda DeNicola (of Detail in Design), and me with creating a booth for a recent convention. The booth was meant to show that luxury entertainment rooms aren’t just about dedicated home theaters anymore but can be just as satisfying in den/family-room/living-room/communal/mixed-use/multi-use/whatever spaces too.
We devoted about half of our design to an intimate, inviting area that would have been clearly visible to anyone walking by. No, you couldn’t blast Baby Driver in there without having it heard across at least half of the convention center, but our super-luxe media room would have definitely intrigued the showgoers.
An early sketch of the booth, before Marcelo came on board.
But then, two weeks before the booth had to go into production, we were told to work a completely enclosed reference-quality demo room into the middle of the, until then, wide-open space. After a blizzard of phone calls, Hangouts, emails, sketches, renderings, and texts, Melinda, Marcelo, and I decided there was no way it could be done. But, given that the alternative was to have no booth at all, we decided to take a shot at it anyway.
Dennis had been involved from early on, initially a sounding board. But, citing his civil engineering background, he soon volunteered to create 3D renderings, which would prove invaluable in figuring out how to incorporate the demo space.
The four of us quickly came up with a layout that retained key elements of the original design—like an entranceway meant to evoke a hyper-modern theater proscenium, and canted walls that allowed big flat-screen TVs featuring promotional videos to be easily seen by passersby—while carving out an area in the midst of the booth just big enough for a theater room—maybe. If we got really lucky.
It would be hard to pinpoint the exact moment Dennis shifted from doing drawings to figuring out what gear we could use for the system without embarrassing the manufacturers. But I was eager for him to take over the system design, since I knew he wouldn’t feel constrained by any traditional notions of home theater or media room spaces.
The original sketch revised, with dividers placed between the demo area & the rest of the booth.
This is the design we were asked to add an enclosed room to.
D.B. picks up the ball from here:
If you’re unfortunate enough to work in an office environment littered with cubicles, imagine taking one of those infernal things, sizing it up to the dimension of a decent living room, slapping some foam-core board on top of it for a ceiling, and then lopping a couple of corners off for good measure. Now imagine that your job is to turn that area into an unimpeachably high-performance movie-watching space.
That is, essentially, the puzzle we had to solve with our design for the Kaleidescape booth. My efforts were at first focused on the 3D engineering and CAD drafting of the space based on Marcelo’s 2D drawings and Mike’s vision, with Melinda’s design input. But as we approached our deadline, I was also tasked with engineering the AV system for this quickly built temporary structure in such a way that it would deliver an immersive, full-fidelity audiovisual experience. One good enough to make attendees forget that they were actually sitting inside a jumbo-sized Erector Set covered in essentially the same material that we all used to make our middle-school science projects from.
Even though we were tight on space, part of our mandate was to incorporate an Atmos sound system complete with ceiling speakers, so picking the right speakers was critical. And we needed to find electronics with digital room correction to deal with such unenviable room geometry and atypical surfaces. I also knew early on that acoustical treatments were a must, but I expected a bit of pushback here because our goal was to create a room that looked like a relatable living space, not a recording studio.
If we’d had months to figure out how to make all of this work, I probably would have panicked at the impossibility of it all. But as is the case with so many home entertainment installations—in which construction and design schedules create an unavoidable ticking clock—we didn’t have time to panic. So we spent many a sleepless night collaborating, arguing, doing complex math, arguing about the math, revising our designs, and realizing that every problem we solved created another problem, right up to the minute in which our designs were locked and we couldn’t make any more changes because the booth was literally being constructed.
In followup posts, Mike and I will be digging into the specifics of the decisions we made along the way, and how we ended up turning this weird overgrown cubicle into a beautiful and effective luxury home cinema environment. Because if we accomplished anything, it was to demonstrate that practically no room is completely untameable.
Dennis Burger is an avid Star Wars scholar, Tolkien fanatic, and Corvette enthusiast
who somehow also manages to find time for technological passions including high-
end audio, home automation, and video gaming. He lives in the armpit of Alabama with
his wife Bethany and their four-legged child Bruno, a 75-pound American Staffordshire
Terrier who thinks he’s a Pomeranian.
Michael Gaughn—The Absolute Sound, The Perfect Vision, Wideband, Stereo Review,
Sound & Vision, The Rayva Roundtable, marketing, product design, some theater designs,
a couple TV shows, some commercials, and now this.