If some of this site seems familiar, that’s because Cineluxe began life as the Rayva Roundtable. After a seven-month hiatus, we’re back, having retained the most relevant of the Roundtable’s content.
So, why Cineluxe? Because we are all poised on the cusp of vast and tremendous changes in how we experience not just movies but pretty much every form of entertainment, and there isn’t any other website devoted to documenting, describing, analyzing, and debating all of that.
Most of the change is happening in the middle to the high end of the market. And the biggest changes—which will influence the rest of the market soon enough—are happening in the luxury segment. So that’s why we’re focusing on what we call luxury home entertainment—a not entirely accurate, or graceful, phrase, but it will do for now.
Any resemblance this tsunami bears to the man cave days will be mainly superficial. Because maybe the biggest irony of this new wave is that it’s not tech leading the way this time but lifestyle, with the tech scrambling to find ways to serve the needs of an affluent demographic that wants instant, effortless access to all the best entertainment, in every form, reproduced in the best possible quality, and seamlessly integrated into their everyday lives.
Another irony is that a large swath of the population can now have a reference-quality movie-watching experience at home. Movie theaters used to represent the standard, but not anymore. And filmmakers are beginning to realize that the experience that’s truest to their intentions is increasingly happening in homes, not at the local theater.
But those two things are just the beginning of the very long list of radical innovations that are already taking home entertainment someplace completely new. Cineluxe exists to help you make sense of it all—in a straightforward, jargon-free way, driven not by tech but interest and enthusiasm—so you can find the best way to have the ultimate entertainment experience at home.
Michael Gaughn—The Absolute Sound, The Perfect Vision, Wideband, Stereo Review,
Sound & Vision, The Rayva Roundtable, marketing, product design, some theater designs,
a couple TV shows, some commercials, and now this.