Remember back when consumers bought discs? DVDs and Blu-rays, remember those days? Remember when, upon entering the store, there were inevitably bins or large containers with copious amounts of bulk DVDs and later Blu-rays in them? These bins were usually marked ‘Sale” or “Three for . . .” and whatever was thrown in was whatever B-Movie or failed Hollywood attempt had been taking up valuable shelf space. Remember those bins? Of course you do.
Whatever happened to them?
They turned into Netflix. That’s right, everything that seemingly was destined for the three-for-one rack at WalMart is now a Netflix Original film—complete with shiny new posters, trailers, and marketing budget. Only beneath the veneer, it’s the same old shit.
Make no mistake, I love me some Netflix, I do. But lately, its has been letting me down. Case in point, last night my wife and I watched Fractured, a “thriller” that bowed on Netflix last week. Admittedly, I am a complete sucker for films such as Fractured, having once been at the helm of a micro-budget, horror/thriller myself. I get the genre, and I appreciate it. But, like many before me who were swept up in the horror craze that inundated Hollywood not too long ago, we learned that just because you could sell your film, that didn’t make it good.
Case in point, my foray into the micro-budget, horror/thriller genre was a complete disaster on multiple fronts. Thankfully, our platform or home was the upstart Hulu long before it became the go-to TiVo of sorts for all the networks. No one watched my monstrosity, and I’m grateful for it, for, like Fractured, it was bad.
You see, Fractured is like a lot of films bowing on Netflix lately—all style and zero substance. Make no mistake,
aspects of the film look great. It was clearly made by competent people, and it has a solid cast anchored by Sam Worthington (Avatar), but damn if the writing and subsequent editing don’t turn a slick piece of semi-well-acted cinema into a flaming bag of crap that just got placed on millions of virtual doorsteps. And this has been occurring on Netflix a lot lately.
In the past 30 days alone, I have watched a half dozen or so Netflix Originals that have been tantamount to virtual kidnapping. Films such as The Titan, What Happened to Monday, The Laundromat, In The Shadow of the Moon, and Bright (shown
at right) are all perfect examples of efforts that had just enough going for them on paper that someone was bound to throw money at them, but not enough to make any of them good or even watchable.
I get it. Netflix is trying to take over our collective streaming-entertainment world, and for a while there it seemed like they were going to pull it off. But an early lack of competition was mistaken for success and a healthy
dose of hubris has shown us not what Netflix was supposed to be, but the reality of what it is. Netflix is a modern-day WalMart DVD and Blu-ray store shelf. Sure, there’s some great stuff for sale, but most of it’s trash, so rather than sell you on quality, they’re going to kill you with quantity.
Andrew Robinson is a photographer and videographer by trade, working on commercial
and branding projects all over the US. He has served as a managing editor and
freelance journalist in the AV space for nearly 20 years, writing technical articles,
product reviews, and guest speaking on behalf of several notable brands at functions
around the world.