Lifestyle

Why HTA is the Real Deal

Why HTA is the Real Deal

During the lengthy period where my career as a custom installer (beginning in March of 1998) and my role as technology editor (starting around 2000) have overlapped, I’ve written numerous posts similar to Eric Thies’ recent, “How to Find the Perfect Integrator.”

 

Sadly, none of them seem to have made much of a difference.

 

I agree with everything Eric said, but principally that most people take almost no time to vet their technology integrator. The bar being so low to becoming an integrator—most states will let you place a magnet on the side of your truck and call yourself Joe’s AV without even requiring a license for low-voltage work—has led to a glut of terrible work, and dissatisfied customers.

 

Over the years, our company, Custom Theater and Audio, has resurrected numerous projects for people who let the most random people into their homes to handle the technology install. Even though they comprehend that it’s too complicated for them to do, for whatever reason they think that virtually anyone else is qualified to handle their technology needs. I’m not even kidding when I say that some people say they hired “some guy” that was walking through the neighborhood putting leaflets on doors, had the flooring guy do it, used the electrician, used someone the electrician knew, etc. The tragedy is that most of these people ended up spending good money to get a system that was never right for their needs, never worked right, and then had to pay us more to come in and fix or replace it.

 

This is exceptionally frustrating and, frankly, bad for the entire industry because all installation companies end up being lumped together in the minds of people who have been burned by a bad installation. And them passing on their bad experience to others tarnishes the good along with the bad.

 

That’s one of the reasons why the Home Technology Association (HTA) mentioned in Eric’s post intrigued me: Could this certification identify the best integration firms and help the cream rise to the top? This would not only help customers looking to hire a good company but (more selfishly) help my company stand out as one of the good guys.

 

HTA’s Director of Certification, Josh Christian, says the goal of certification is to do for the custom installation industry what the Gemological Institute of America (GIA) has done for diamonds, allowing anyone to walk into virtually any reputable jewelry store and know that they’re purchasing a stone that has been independently verified for quality.

 

While HTA doesn’t guarantee that selecting a certified professional will result in terrific performance or outcome, in a sea of uncertainty, it certainly offers a beacon to help guide customers towards making a more informed selection from a pre-qualified group of top candidates.

 

My company recently went through the application process to became HTA Certified, and I can attest that it is a rigorous process, taking me several hours to research and gather all of the required information. Compared to the CEDIA (Custom Electronics Design & Installation Association) application, which has you fill out a single-page form asking only the most basic information (company address, size, gross revenue) and credit card information, and essentially approves any company willing to pay the $500 annual registration, HTA mines far deeper into how a company actually operates.

 

Josh said the application process is so thorough for two reasons. First, it helps HTA identify the best-in-class installation companies and provide a real look into their business operations and the kinds of jobs they do. Second, the sheer length and breadth of it scares away exactly the kinds of companies they want to avoid. (As does the $400 application fee, which has the applying company putting some skin in the game.)

Why the HTA is the Real Deal

Once certified, companies are listed on HTA’s website. (Click here—or on the image above-—to see our company page.) A consumer looking to hire an installation firm can get a pretty good idea if a company is going to be a good fit for their needs.

 

How long have they been in business?
Longevity is generally a good indicator that the company will be around when you need service down the road. Also, “bad” companies usually don’t last. The average HTA certified company has been around for almost 17 years.

 

How many employees do they have?
Larger companies can often handle bigger projects and respond to service issues faster.

 

What areas do they service?
Working with a company that’s near your home often means quicker response times and no trip charges.

 

What kinds of projects do they focus on?
If you’re building a $15 million, 20,000 square-foot home, selecting a company that focuses on $500,000, 3,500 square-foot homes might not be a good fit.

 

What brands are they authorized to sell?
This will give you a look at the quality of gear the company can provide. This can also be important if you’re interested in a specific automation system like Control4, Crestron, or Savant, as dealers often specialize in one, but not all.

 

How many projects have they done over the past 3 years in different price categories?
A good snapshot of how busy the company is, and the focus of their projects.

 

What does a typical dedicated theater and media room install cost?
It’s a good idea to see if your budgets align with the company’s typical installs. HTA’s website also has a 20-question budgeting tool that can be very useful for getting a rough idea of what your project’s budget range should be.

 

What industry awards and certifications do they have?
Bad companies generally don’t win awards or attain industry certifications.

 

What are their service policies?
No matter how good your system is, at some point it will need to be serviced, and knowing the company’s after-sale policy upfront is a good way to avoid any frustration later on.

 

HTA understands that its certification will only mean something if it actually means something, not only to the industry but to people looking to hire an integration firm. They’re trying to do this by only letting in the best firms, and raising awareness with architects, builders, designers, and consumers that choosing a qualified—ideally certified—integration firm matters.

John Sciacca

Probably the most experienced writer on custom installation in the industry, John Sciacca is
co-owner of Custom Theater & Audio in Murrells Inlet, South Carolina, & is known for his writing
for such publications as
 Residential Systems and Sound & Vision. Follow him on Twitter at

@SciaccaTweets and at johnsciacca.com.

High-End TVs Get Design Friendly–Finally

High-End TVs Get Design Friendly--Finally

LG’s OLED88Z9PUA 88-inch 8K TV

If you’re looking to create a multi-use luxury entertainment space in your home, chances are you’re eyeing a direct-view TV over a projection system. That’s not a given, mind you, since there are still any number of reasons to go with a projector. But these days, TVs are where it’s at, especially in terms of picture quality and value.

 

Still, you’re right to worry about packing a big monolithic black box in the front of your room, or hanging it on the wall of your immaculately decorated entertainment space. The good news is, TV manufacturers are finally starting to devote as much attention to interior design as they are to industrial design, at least at the higher end of the market. In fact, that’s one of the things that truly differentiates luxury TVs from more budget-oriented models these days.

 

In her latest piece, Adrienne Maxwell does a great job of breaking down the current state of the TV market from a performance perspective. But as she hints toward the end, performance isn’t everything. I recently replaced my old TV—a 65-inch flagship UHD model from one of the top manufacturers—with a mid-priced 75-inch model with Dolby Vision capabilities. (The old one only supported HDR10 high dynamic range.) The 75-incher retails for less than half the price the 65-incher did just three years ago, yet it positively blows its pricier forebear out of the water in terms of contrast, color reproduction, screen uniformity, and practically every other picture consideration that matters.

 

Turn off the screen and turn on the lights, though, and I start to miss my old TV a little. This new overachiever, for all its performance advantages, just kinda sits there. It’s a big, blah rectangle with four spindly feet protruding from the corners that do nothing to conceal the cables connected to the back of the set.

 

Compare that with the new and upcoming slate of flagship offerings from a number of manufacturers, and you can start to see where the high end is really differentiating itself. With little room left to grow in the picture department, today’s upscale-TV makers are decking out their offerings with all sorts of niceties meant to turn TVs from a design vice into a design virtue.

(sorry about the music)

Here are just some of the ways manufacturers are exploring the new frontiers of TV design:

 

Reframing the TV as Art
Samsung’s “The Frame” solves the problem of TV wall clutter by transforming itself into a legitimate piece of artwork when you turn it off. LG does something similar with its Gallery Mode, which uses your TV to display scenic vistas from around the world, updated for every season of the year, when it’s not in use.

Reshaping the TV Itself
Whether you’re looking for something like LG’s rollable OLED TV introduced at CES, or something more radical like the Micro LED displays that are being teased for future public consumption, odds are good that tomorrow’s luxury TV won’t even look like your typical notion of a TV at all. The rollable model literally shrinks into its combination pedestal/built-in sound system like an upside-down window shade. And Micro LED displays consist of Lego-like modular building blocks that let you build a vibrant screen to fit any space, irrespective of traditional notions about display size classes.

High-End TVs Get Design Friendly--Finally

Rethinking the Pedestal
Instead of the awkward stand you’re used to seeing, display designers are exploring new and varied ways of making sure your TV stands up straight. Take a look at Sony’s A9F Master Series OLED (shown above), for example, which sets itself apart with an innovative origami-style kickstand that makes the display positively captivating to look at from the back and sides. LG’s OLED88Z9PUA (say that three times fast) also takes a new approach to the tired old TV stand by affixing the massive display to the top of a simple, elegant open shelf that sits on the floor instead of on a credenza.

 

Whatever form your next display takes, I honestly believe we’re approaching a time in which near-perfect performance is just taken for granted at any price. And when we get there, manufacturers won’t be able to use geeky specifications like nits and dynamic range and awful “smart TV” interfaces to sell displays anymore. What will define the luxury TV of the future is how it fits into your lifestyle, even when—or especially when—it’s turned off.

Dennis Burger

Dennis Burger is an avid Star Wars scholar, Tolkien fanatic, and Corvette enthusiast
who somehow also manages to find time for technological passions including high-
end audio, home automation, and video gaming. He lives in the armpit of 
Alabama with
his wife Bethany and their four-legged child Bruno, a 75-pound 
American Staffordshire
Terrier who thinks he’s a Pomeranian.

UHD TVs Hit New Heights in 2019

Vizio P Series Quantum LED UHD TV

Vizio’s P-Series Quantum LED UHD TVs

We’ve been talking a lot about video displays lately. I described a few luxury TV designs shown at the recent Consumer Electronics Show, and John Sciacca discussed the choice of front projection versus direct-view, highlighting the pros and cons of each.

 

If you’ve settled on a direct-view TV as your display method of choice for an upcoming home theater or media room, you’re now faced with the daunting task of choosing which one to buy. With prices that run the gamut from dirt cheap to “You want me to spend how much?!”, you might be asking yourself, is it worth it to pay more? What actually distinguishes a high-performance TV these days?

 

The truth is, even a budget LED/LCD TV can look really good for everyday TV watching and streaming. You can get great detail, solid image brightness, and relatively accurate color. Most budget TVs now have a 4K resolution and even claim to support High Dynamic Range—but there’s the rub. Budget TVs seldom have a high enough contrast ratio to really do HDR justice, and many of them can’t deliver the expanded color gamut that’s available in Ultra HD content. So when we’re talking about building a high-performance media system that brings out the best in your UHD source content—be it movies, games, or streaming—there’s a clear advantage in moving up the price chain.

UHD TVs Hit New Heights in 2019

LG’s Signature W8 “wallpaper” OLED UHD TV

Top-shelf TVs like Samsung’s QLED lineup, Sony’s Master Series of OLED and LED/LCD TVs, Vizio’s PQ Series, and LG’s OLED TVs don’t just support the input of an HDR signal. They actually have the contrast ratio to deliver a fantastic HDR viewing experience, and that begins with the ability to produce a deep black level.

 

OLED technology is the current standard when it comes to producing truly deep, dark blacks, but LED-based displays that use full-array backlighting with good local dimming can give OLED a run for its money. Most budget LED/LCD TVs don’t use local dimming at all, or the local dimming consists of so few dimmable zones that it’s ineffective.

 

High-performance TVs are also capable of much higher peak brightness, which is essential for reproducing bright highlights in HDR content. When we say an HDR TV can crank out 1,500 to 2,000 nits, we don’t mean that it’s doing so constantly with

every type of content—that would be painful to watch. But the beauty of HDR content is that the highlights in a scene—like the sun, the moon, or the burst of fire in an explosion—can be very bright, more akin to what our eyes can see in the real world. LED/LCD TVs still trump OLED in their brightness capabilities, but with OLED, the black level is so dark that the perceived brightness of HDR highlights is still fantastic. Budget TVs (and, frankly, front projectors) just don’t have the brightness capabilities to bring out the best in HDR.

 

One performance element that often gets overlooked is the quality of the TV screen’s anti-reflective filter. Especially in

today’s multi-purpose media rooms, people don’t always watch movies in the dark, and a good anti-reflective filter is essential for rejecting the ambient light coming from lamps and windows to cut down on screen glare and preserve image contrast. High-performance models are usually better in this respect, too.

 

The final piece of the high-performance puzzle is the ability to produce the expanded color gamut in UHD content. A wide color gamut can be achieved in various ways. Quantum dot technology is used in many top-shelf LCD displays (it’s the Q in Samsung’s QLED and Vizio’s PQ) because of its ability to accurately and efficiently deliver the wide color gamut at the very bright levels required in HDR content.

 

Of course, performance isn’t the only thing people look for when designing a nice media room. Top-shelf TVs also tend to have nicer aesthetics, so you don’t mind looking at them when the screen is off. They may be thinner and lighter, with more interesting bezel and stand designs. They may house the electronics/input panel in a separate box that’s more easily hidden away in a cabinet. They may integrate more easily with advanced wholehouse control systems. And they may have intelligent voice control and other user-friendly features built in.

 

Hey, a flagship TV is certainly not right for everyone. Most home entertainment enthusiasts will probably settle on something in between the low and high ends, and that’s OK. But for anyone looking to create the ultimate cinematic experience at home, there are plenty of reference-quality TV options to choose from this year.

—Adrienne Maxwell

Adrienne Maxwell has been writing about the home theater industry for longer than she’s
willing to admit. She is currently the 
AV editor at Wirecutter (but her opinions here do not
represent those of Wirecutter or its parent company, The New York Times). Adrienne lives in
Colorado, where she spends far too much time looking at the Rockies and not nearly enough
time being in them.

How to Find the Perfect Integrator

How to Find the Perfect Integrator

I have been a technology integrator for more than two decades, and many consider me an industry expert. I have been quoted in the Wall Street Journal, Forbes, Worth, USA Today, and many other publications. My firm has won over a hundred industry awards, and our systems have been featured in world-famous media outlets like E!, HGTV, Fox, NBC, Architectural Digest, and Esquire. Not to boast, but on paper I look pretty impressive. Trust me, I am pretty underwhelming in person, but my team has accomplished a lot of cool stuff over the years.

 

I bring all of this up because I think I’m a pretty obvious choice if you want a top-tier integrator to deck out your new home with the latest and greatest technologies. Maybe I’m not the only choice, but at least a top contender, right?

 

Well, the reality is that most homeowners don’t really factor any of that stuff in when they choose a technology integrator. They tend to make really bad decisions and hire really bad integrators—or worse, they let some other trade like electricians,

How to Find the Perfect Integrator

security guys, or IT guys perform this very specialized work.

 

Why don’t consumers do any due diligence when technology plays such an important role in everyone’s lives?

 

And why hasn’t everyone caught on to the dirty little secret of the custom installation industry? 

 

What is the dirty little secret? 

A private equity firm that wanted to invest in the luxury home automation market recently surveyed homeowner’s who purchased home technology systems. The results were staggering. Over 50% of homeowners with home automation systems were “unsatisfied” with their technology. This is a lower satisfaction rate than cable companies and cellphone companies (historically the lowest industry satisfaction rates). So again, what is the dirty little secret?

 

Most installation firms . . . stink.

 

Why?

 

The AV and automation industry is the wild west. There is no government regulation, incredibly little formalized training, and in many states no licensing whatsoever is required. Anybody can pretty much hang their shingle and claim to be an AV expert regardless of their abilities. Even if there is a contractor’s license requirement, it has more to do with building guidelines than technical expertise in systems deployment. There are probably about 15,000 companies nationwide that call themselves “AV guys” or “integrators.” I would only let about 10% of them into my home. 

Well, most folks can instinctively tell the difference between a great firm and a fly-by-night, right? 

 

Uh . . . NO!

 

Unfortunately, most consumers know little to nothing about technology and have lots of anxiety about hiring a tech firm. Given that, anybody who walks in their door and has more knowledge than them will seem like an expert.

 

The typical decision-making process goes like this: “Who does my neighbor use?” “Who seemed like a nice guy?” 

“Who does my interior designer like?” There is typically no research on the firm, no reference checks, and most importantly no vetting to see if the firm they like has done a project of the scope and scale or has any expertise in the products they want to use. The guy who did a soundbar installation for your brother-in-law may not be the right guy to completely automate your home with Crestron, Savant, or Lutron—or deliver that amazing home theater experience.

 

Most consumers approach this industry thinking that most companies are probably reputable, probably sell the same stuff, and roughly have the same technical knowledge. But the reality—as people in the industry know—is much different.

 

So how does someone hire the right firm? Here are some simple question to ask:

 

Can I speak to three recent clients with similar scope and size projects?

You don’t want to be a guinea pig for this firm. They should have a proven track record of similar projects.

Are you a dealer for all of this stuff we want?

You need to be able to get support on the product in your home. If the integrator can’t get the manufacturer to answer a call, you’re in trouble.

 

What is your service policy and how do I get help after you install this stuff?

Most companies falter after the sale. They have no formal process to handle servicing their clients and typically devote all of their resources and staff to the big projects in process (with the big checks being handed out) and not the $150 service call. Find out how they handle service requests and after-hours problems, and if they have dedicated staff to address service issues.

 

Do you do all this work with in-house staff or do you subcontract any of it out?

Again, back to service. You want the company to be able to service you after the fact without relying on a pile of other subcontractors.

HTA Logo

A terrific resource to help you find a great integrator is the Home Technology Association. This is the first group to realize that 90% of companies in this trade wear clown shoes.

 

They have developed a certification system that puts integrators through the ringer so consumers can dramatically improve their chances of success. Each HTA Certified company must have a minimum of nine references from industry experts, design/build pros, and manufacturers. They must demonstrate that they have technical proficiency, have a great history of customer service, and have a stellar industry reputation.

 

I have been through the application process, and it is impossible to pass certification unless you are an exceptional company. They also do a terrific job of segregating the installers into three tiers: Estate—if you are a gajillionaire building a giant house; Luxury—if you are just a regular wealthy person; and Foundation—for the guys like me with regular-size homes. The HTA is the easy button for selecting an integrator, and as an integrator, the list of certified companies is really strong. It represents the best of the best.

 

E.T.

These are just a few easy ones to get you towards making a good choice. The bottom line is, don’t hire a technology partner unless you ask the important questions and do some research. Remember, the chances of you having a happy tech experience is less than 50% unless you do a little homework. You don’t have to understand tech in order to pick a great company.

Eric Thies

Eric Thies is the Founder of DSI Luxury Technology in Los Angeles. Eric is a board member
of Azione and an unpaid and overworked volunteer for the Home Technology Association.

Basic Choices: Projector or TV? Pt. 2

Basic Choices: Projector or TV? Pt. 2

In Part One of this post, I detailed the various pros and cons associated with going with a front projector and screen as the video display in your media room/theater. Here, we’ll dissect direct-view TVs to help you determine whether they’re the right technology choice for your room.

 

Pros

 

A Complete Solution
Unlike a projector, which is just a display device requiring amplification, speakers, and sources in order to perform, a direct-view TV can function entirely on its own. It has a built-in ATSC tuner for cable or off-air tuning, Wi-Fi access to the Internet for streaming Ultra HD content like Netflix, Amazon, and Hulu, and speakers to deliver audio. (Granted, the speakers on most TVs are abysmal, and any luxury cinema would include a separate surround audio system.) But, for those wanting the simplest option, a direct-view TV might be the right call.

 

Better Performance at Smaller Screen Sizes
Sometimes bigger isn’t better, and a 65-, 75-, or 85-inch direct-view screen might be the perfect size for your room. While you could get a projection screen that small, the performance tradeoffs of going with a projector versus a direct-view set just wouldn’t make sense. If you’re looking for a screen size under 100 inches, direct-view is probably the right call.

 

Flagship Performance at an Affordable Price
Projectors in the luxury market can easily cost $30,000 to $100,000. But a truly state-of-the-art direct-view LED or OLED set can be had for a fraction of that.

 

Easier to Install
Since the electronics in many entertainment spaces are located right below where the TV will be installed, with power nearby, installation is straightforward. But since projectors are typically ceiling mounted on the other side of the room, they can be far more difficult to get power and wire to in a retrofit situation. Obviously, if you’re building or remodeling a room, this will be less of a factor. 

 

Unaffected by Ambient Light
While even a single lightbulb can wash out a projector’s image, direct-view sets can happily exist in rooms with virtually any amount of light. If it isn’t practical to fully darken your space at all times of day, or you prefer doing your movie/TV watching or gaming with some lights on, direct-view sets will give you a lot more flexibility. Granted, TVs can have issues with reflections, but these are often far easier to address than too much light on a projection screen.

 

Can Accommodate HDR/Dolby Vision
To bear the Ultra HD Alliance’s “Premium” logo, a TV’s HDR (high dynamic range) technology must be able to simultaneously produce both exceedingly deep blacks and bright whites. While many new projectors can display HDR content, they offer only a fraction of the performance that direct-view TVs can achieve. And no current home projector can handle the increasingly popular Dolby Vision HDR standard, which uses metadata to adjust the dynamic range settings of a movie scene by scene. While projectors continue to get better at handling HDR content, they’ll likely always lag behind direct-view sets, which can produce a far brighter and punchier image.

 

Can Produce 32 Million Pixels
As ridiculous as it sounds—especially since many people are just now considering the move to 4K sets—8K was the video talk of the recent CES. Never mind that most broadcast content providers still can’t even deliver 1080p, let alone any quantity of 4K content, and that there’s no solution even in the pipeline to actually deliver an 8K image. Put all that aside. 8K is not only coming, it’s here, with Samsung models already available. Now, I’ll be honest—the 85-inch 8K Samsung TV I saw at this past CEDIA was nothing short of flat-out stunning. Whether that was due to the oodles of extra pixels on screen, or the fantastic video processing and 4,000 nits of brightness, I can’t say. But the likely scenario is the next generation of flagship direct-view TVs will be 8K (7680 x 4320), and early indications are they will produce spectacular images from native-4K content.

Basic Choices: Projector or TV? Pt. 2

Direct-view TVs perform much better than front-projection systems in brightly lit rooms

Cons

 

More Expensive for Larger Screens
While an 85-inch screen size is nothing to sneeze at, if you want to go larger than that, it could cost you. A lot. While you can get a 85-inch set for under $5,000 (or snag the 8K Samsung mentioned above for under $15,000), prices go up exponentially above that size. For example, while the flagship Sony 75-inch Z9F set costs around $6,000, the 100-inch Z9D will run you $60,000! LG unveiled the world’s largest OLED TV at 88 inches during this past CES with no price announced yet, but expect it to be . . . high. And if you think Samsung’s 219-inch modular-design The Wall is right for you, plan on spending well over six figures when it actually becomes available for order.

 

Room Dominating
We’re a luxury website, so perhaps the prospect of dropping a ton of cash on a flagship direct-view set isn’t a deal killer. I mean, Ferrari is selling $300,000 488 GTBs faster than it can produce them, so clearly the luxury buyer is alive, well, and spending. But, one thing you’ll have a tough time doing with your massive direct-view set is hiding it or decorating around it.

 

Hinders Speaker Placement
The ideal speaker layout places the front left, center, and right speakers on the same horizontal plane as the center of the screen image, ensuring that sounds perfectly track the on-screen action. With an acoustically transparent projection screen, this isn’t a problem, but with a massive direct-view set, placing the center channel speaker becomes more problematic. Generally, the solution is to install it below the screen, and while this often does an OK job of marrying the dialogue to the screen, results can vary depending on how large your TV is, how low the speaker is installed, and how far the seats are from the screen.

 

Poor Off-angle Viewing
LED TVs can exhibit a real shift in image brightness and picture quality as you move off-center. If your media room is wide, with seats at extreme angles from the screen, those seats may have a compromised experience. Also, glare and reflections can become an issue when sitting well off-center.

 

Since choosing the right display technology is one of the biggest decisions you’ll make when creating a media or theater room, being armed with all the information necessary to choose—along with finding a competent installer—will definitely help your system turn out to be the best it can!

John Sciacca

Probably the most experienced writer on custom installation in the industry, John Sciacca is
co-owner of Custom Theater & Audio in Murrells Inlet, South Carolina, & is known for his writing
for such publications as
 Residential Systems and Sound & Vision. Follow him on Twitter at

@SciaccaTweets and at johnsciacca.com.

Basic Choices: Projector or TV? Pt. 1

Should You Get a Projector or TV? Pt. 1

When determining the look and design of your new media room or home theater, you’re quickly going to be confronted with a major decision: The size and style of your video display. While the choice ultimately boils down to whether you’ll go with a front projector or a traditional direct-view TV, the number of factors that can go into making that decision can sometimes make it difficult. But you might find it easy to choose if one factor quickly sways your decision, since each technology has definite advantages.

 

In Part One, I’ll discuss the pros and cons of having a separate projector and screen. In Part Two, I’ll do the same for direct-view TVs.

 

Pros

 

No Limit on Screen Size

While TV screens are measured in inches, projection screens come in feet, and you can get a screen literally as big as your wall can support, meaning you can have a truly cinematic experience in your home. And while people might debate whether they can or can’t see the resolution improvements of 4K on their 65-inch TVs, you’ll be basking in all of the noticeably sharper detail on your 200-inch screen!

 

Less Expensive to Have Bigger Screens

Dollar per inch, it’s tough to beat front projection. Where the price jump from a 75-inch to a 100-inch direct-view set is exponential, it might only be a few hundred dollars more to go from a 110- to a 120-inch screen.

 

Supports Multiple Aspect Ratios

People primarily talk about two different aspect ratios: 16:9 (the rectangular shape of modern HDTVs) and 2.35:1 (the wider shape of many films). But in reality, modern filmmakers often use various aspects to capture a specific look or feel. More and more original content on Netflix and Amazon uses aspect ratios other than 16:9. With a projection screen and a masking system, you can make sure you’re always seeing the image as the director intended, with no distracting black bars.

 

Optimal Speaker Placement

The ideal speaker layout places the front left, center, and right speakers on the same horizontal plane as the center of the screen, ensuring that the sound exactly tracks the on-screen action. These speakers can be perfectly placed behind an acoustically transparent projection screen, just like in a movie theater.

 

Can Disappear When Not in Use

If you want a movie theater but don’t want your room to look like a movie theater, a front-projection system offers several solutions. Even the largest screens can be motorized to roll up and out of sight, and a projector can be concealed as well, with just a glass porthole in a wall or soffit for the lens to fire through.

 

Still Supports 3D

Direct-view display manufacturers have all abandoned support for 3D over the past few years, but nearly all projectors designed for home use still have this capability.

 

Offers Many Screen Material Options

When you buy a direct-view TV, you get what you get, but when you buy a projection screen, you have a myriad of options. Your installer can help you select the right material, color, and gain to make sure you get the most out of your projector, room, and screen size.

Should You Get a Projector or TV? Pt. 1

Stewart Filmscreen’s Gemini has separate screens for daytime & nighttime viewing

Cons

 

Needs a Dark Room

A projector can’t actually reproduce black, so it projects nothing where black should be. That means, to have black up on screen, the room needs to be black—or at least dark. Since projectors rely on dark rooms to produce their best image quality, that might not be your best choice if there’s any amount of light in your space. Sure, ambient-light-rejecting screens like Screen Innovations’ Black Diamond or Stewart Filmscreen’s Phantom HALR do an admirable job of producing viewable images in lit rooms, but they can’t deliver the same picture quality as viewing in a darkened room.

 

Not Always Good for Gaming
Using a projector can be a con, depending on the types of games you like to play. Many projectors have an input delay of up to several seconds, which means there can be a noticeable lag between when you press a button and something happens on the screen. While this isn’t an issue when pausing a movie, it definitely can be when playing a videogame where milliseconds of reaction time can be the difference between onscreen life and death. Also, if you play games that require standing in front of the screen, you might find yourself blocking the projector’s light path and creating life-sized shadow puppets instead.

 

HDR and Brightness Inferior to TVs

HDR (high dynamic range) can deliver both deep, detailed blacks and ultra-bright colors, but projectors can only deliver a fraction of the necessary brightness levels. This makes HDR on a projection system tricky, with manufacturers searching for the best solution to tone map the high-brightness images for their projectors. Also, outside of a custom, dual Christie Dolby Cinema projection setup, you currently won’t find any projector that can support dynamic HDR metadata like DolbyVision. That isn’t to say projectors can’t pull off HDR, and some of the new laser-based models look pretty spectacular. But direct-view sets will likely always be superior in this regard, able to produce images with more punch and contrast.

 

Lack of 8K Support

I hate to even mention this, but 8K is now apparently a thing, so here we are. Yet no projector manufacturers seem to be seriously pursuing 8K resolution. This is especially surprising since if there was any technology that could benefit from 8K, it would be a massive front-projection screen. (But I digress . . .) I’ve only seen one projector that can deliver 8K resolution, and it was nearly the size of a small car, required its own ventilation system, and cost a wallet-blistering $400,000! (JVC will be launching a native 4K projector that uses the company’s eShift pixel-shifting technology to deliver a pseudo-8K image at a far more reasonable sub-$20,000.)

 

In my next post, I’ll break down the pros and cons of going with a traditional, direct-view TV set for your entertainment room’s display.

John Sciacca

Probably the most experienced writer on custom installation in the industry, John Sciacca is
co-owner of Custom Theater & Audio in Murrells Inlet, South Carolina, & is known for his writing
for such publications as
 Residential Systems and Sound & Vision. Follow him on Twitter at

@SciaccaTweets and at johnsciacca.com.

The High Cost of High Expectations

The High Cost of High Expectations

photo by Tom Pumford

The other day I had the opportunity to work on a job using a camera system I had only heard stories about—that is to say, I had never personally used it for my paid professional work. Needless to say I was more than a little excited, struggling to contain my inner fanboy, as I began the shoot. After about an hour behind the lens, something became increasingly clear, something I wasn’t expecting . . . I hated the camera. Oh, I loathed it. It threw me for a complete loop, for how could I, after all these years of yearning, not only be disappointed by this machine but actually be upset by it?

 

I’ve seen the same happen to AV enthusiasts time and time again. The reason often has to do with many of our opinions being formed by the opinions of others rather than being based on firsthand knowledge. It took me all of an hour to realize I would never recommend this product to another despite it winning countless Best Of awards and being the IT product to have in a given year. More shocking still was that when I quietly shared my displeasure with a few of my colleagues, they instantly rushed to the defense of . . . the product! As if my personal opinions (that is what we’re talking about here) were invalid, and it was me who had the problem—not the product!

 

When we self-identify with a hobby, product, or group, we take offense when that something is called out or criticized. For if there is something wrong with our choice in whatever, that must mean there is something wrong with us . . . right? Better to attack what threatens us rather than reason with it, even if this means not being able to reason with our very selves. It is this latter point that I find especially prevalent among AV enthusiasts—especially older diehards (or dare I say, blowhards).

 

I have on numerous occasions been in the presence of individuals who have five- and six-figure AV systems that others heap praise upon for their drool-worthiness, and yet know that these same individuals spend nearly zero time enjoying their setups. I know that if many had to do it all over again, they would likely never have purchased much of the gear they currently own, opting for something less intrusive and cumbersome. They stick with it because of this notion of clout.

 

I’ve watched people listen intently to something they clearly do not like and still buy it anyway because it must be them—the customer—who is missing something. That with time they will see the light so to speak. Why do we do this to ourselves? Why do we feel we are incapable of trusting our own judgement when it comes to AV equipment? Is the draw of an award, or the seemingly endless string of others who “believe,” that strong of a pull that we’re willing to lie to ourselves? Or is it because we build up so many products into “legend” that the mere idea they may be “mortal” is too much for us to take?

 

I don’t pretend to know the exact answers.Suffice to say that the phenomenon is very real and only growing stronger, as more and more people in this world are choosing to live vicariously through the actions and ideas of others. Don’t believe me? I recently produced a video entitled “Vinyl Sucks” for YouTube, and within three days it garnered over 100,000 views and over 

1,500 negative comments—mostly directed at me on a personal level for my opinion. The funny thing about this being, I don’t think vinyl sucks, and in the video I say as much. I even explain that despite its shortcomings, it has great value to me and others. But I opened with a critical—albeit humorous—jab, and as a result I was roasted for it.

Why is there a right way and a wrong way to enjoy your favorite music and movies? If there is, who decides? Have you lied to yourself about equipment you’ve purchased in the past, or maybe even currently own?

Andrew Robinson

Andrew Robinson is a photographer and videographer by trade, working on commercial
and branding projects all over the US. He has served as a managing editor and
freelance journalist in the AV space for nearly 20 years, writing technical articles,
product reviews, and guest speaking on behalf of several notable brands at functions
around the world.

Specs vs. User Experience

Specs vs. User Experience

Earlier today, I had a sponsored post from Samsung pop up on my Instagram feed. It was for an 80-some-inch 8K QLED display that could be mine for the paltry sum of $15,000.

 

On one hand, $15,000 could be seen as somewhat of a revelation, for it wasn’t too long ago that TVs of this ilk commanded price tags double that of what Samsung is asking. On the other, 4K is in its infancy, and here we are now having to debate over the need—dare I say relevance—of 8K. And yet, despite all my years in this business, the notion that an 80-inch 8K display exists does little to rev my proverbial engine. Samsung’s 8K display does little but make me spec drunk.

 

Many products over the years have made me spec drunk. That is to say, they’ve been beyond impressive on paper. Upon closer inspection or following first-hand experience, they proved no different than much that came before them. Specifications only tell half of a product’s story, and it’s the half that makes for a juicy Internet post, not so much what it’s actually like to live with and use said product.

 

For example, I am a photographer by day, and in that community the camera of the moment belongs to Sony and their A Series of mirrorless cameras. On paper (and on vlogs), the A Series cameras are without equal, and yet I don’t think you could give me one—again.

Yes, I once spent thousands of my own dollars chasing specs and joining the rest of the photographic world in switching from DSLR to mirrorless. I spent almost two years trying to convince myself of Sony’s superiority. I was desperate to fall in love with my camera’s specs and to see that love somehow manifest itself in the work I was creating.

 

Only I didn’t, and it didn’t. I became so frustrated with the user experience that I began to dread picking up the camera. Eventually I sold all my Sony gear and went back to the camera system that had served me well since Day One.

 

Specialty AV is no different, and the constant “noise”

Specs vs. User Experience

that specifications generate can be daunting, if not overwhelming. Moreover, specs are designed to create a sense of FOMO in consumers, for who wouldn’t want eight times more of something? Eight times more TV than the TV you’re likely watching, which was sold to you as being four times the TV of your last TV—and so it goes.

 

And yet, when pressed, my friends in and around this business rarely, if ever, speak fondly of the latest equipment adorning their racks or walls, but rather of equipment of systems past. Is this due to nostalgia? Is it because products of yesteryear were simpler, more straightforward? I don’t pretend to know. What I do know is that the user experience tells a lot more of a product’s story, and it’s the part of the story that resonates long after the newness of a billion more this and a trillion more that wears off.

Andrew Robinson

Andrew Robinson is a photographer and videographer by trade, working on commercial
and branding projects all over the US. He has served as a managing editor and
freelance journalist in the AV space for nearly 20 years, writing technical articles,
product reviews, and guest speaking on behalf of several notable brands at functions
around the world.

The Trials & Tribulations of Amazon Streaming

The Trials & Tribulations of Amazon Streaming

Sitting back and relaxing with a favorite movie or TV series is a luxury we can all appreciate. High-end picture and sound are the ideal, but getting to the opening credits can be an experience in and of itself. If we own the content, popping in a Blu-ray is a painless endeavor. Doing the same with a streaming service should be just as painless. That’s not always true, however.

 

When the Amazon series Homecoming was released, my wife and I sat down, turned on our home theater, and opened up the Amazon Prime Video app on the TV to start watching. Since the show was new, and Amazon was promoting it heavily, it was right at the top of the menu. No searching necessary. It was a pretty straightforward experience—at least for a few minutes. I knew from advertisements that Homecoming was offered in 4K, but what we were watching was most definitely

1080p. I found that, unlike Netflix, which automatically shows the best level of content available that your home setup can handle, with Amazon you need to actively search out the UHD version.

 

You’d think it would be as easy as typing in “Homecoming UHD 4K” or something similar. You’d be wrong. That search term, in fact, comes up with no hits. Zero. A show produced by the service itself, heavily marketed with billboards (around the Los Angeles area at least), its stars 

The Trials & Tribulations of Amazon Streaming

frequenting late-night talk shows, nominated for multiple awards—and the app search engine is unaware a 4K version exists. In order to find it, I had to scroll down their category listings until I found “Original Series in 4K Ultra HD.” I would have expected that option to be at or near the top, instead of a few scrolls below the fold.

 

I encountered similar problems when I searched for past seasons of The Expanse, a fantastic adaptation of the book series that Amazon recently picked up from SyFy to produce a fourth season. Even worse than my Homecoming experience, there was no way to find the 4K version through the TV app. (I checked the apps that are integrated on my Samsung QLED, a Vizio P-Series, and my Xbox One X.) The workaround (suggested by Dennis Burger) was to find the 4K-version listing on my computer browser, add it to my Watchlist, and then go back to the TV to select it from the Watchlist. Far less than an ideal situation.

 

So, what’s the solution? I’d say burn it down and start from scratch, using Netflix as an example. But considering the vast amount of work necessary for something like that to happen, it isn’t remotely feasible. This past summer, Amazon did announce an update is in the works, but it sounds like it will be limited to the mobile-app search function and won’t be a part of the TV app. Until then, the only option seems to be to grin and bear it. Or just open up Netflix instead.

John Higgins

John Higgins lives a life surrounded by audio. When he’s not writing for Cineluxe, IGN,
or 
Wirecutter, he’s a professional musician and sound editor for TV/film. During his down
time, he’s watching Star Wars or learning from his toddler son, Neil.

Luxury Isn’t About Price–It’s About Pride

I’ve written professionally about the consumer electronics industry since I was 20 years old, which in a few short years means I will have been lovingly doing this shit for half my life. When I first started out, I will admit I was all about the gear. I loved it. I wrote my ass off in hopes of impressing my editors enough to trust me with the truly blue chip products in the future—products such as loudspeakers from Wilson Audio, or electronics from Mark Levinson, and perhaps a projector from Barco. I rose through the ranks of this business, and before I knew it I was the managing editor of (arguably) the largest consumer electronics publication in the world. And I loved it . . .

 

Until I didn’t.

 

My falling out of love with the consumer electronics industry and all things specialty audio/video coincided with my departure from my other profession of nearly as long, advertising. It was 2008, everyone was in the throes of the housing crisis, and I’ll be the first to admit I was hit very, very hard. I lived in Southern California, and I saw my property value plummet and the neighborhood I had purchased a home in not two years prior become littered with foreclosure and auction signs. To say that my priorities shifted would be a massive understatement, for I (let alone anyone else) had little use for the bells and whistles of specialty AV that once warmed my heart.

Luxury Isn't About Price--It's About Pride

photo by Jens Kreuter

I downsized in an attempt to stay afloat, a tactic that worked for me, though it did cost me one very nice, very trick, custom whole-home audio/video installation. From its ashes arose a new type of setup, one that was neither trick, nor custom, but that consisted of a handful of 55-inch flat screens and an equal number of soundbars. Until recently, this barebones-type setup is what I called my reference, and to be honest I was never embarrassed by it, because it just worked. Sure I had seen and heard better in my travels, but I didn’t miss “better,” for I had grown accustomed to the simplicity of this new “world.”

 

About six months ago, I was in the market for a display as my last remaining HD display was a bit long in the tooth and I wanted to use my new-ish UltraHD living room display as its replacement. This meant needing to shop for a new TV. Initially, I thought I’d just go on Amazon and order up another 65-inch something or other that cost roughly a thousand dollars and wait for my Prime shipping to bring it to me in 48 hours or less. But then I thought, what if instead of doing what I always did, or had been doing for the past few years, I was a little more selective? Choosing to buy based on quality and perhaps longevity (if there is such a thing in technology) rather than purely on budget—what doors or options would that open for me?

 

It would be the quintessential question that would reunite me with the hobby I had left, and set me on a new path of discovery. A path that wasn’t about quantity—be it number of channels or features—but rather quality, for I knew if I was going to spend money, I only wanted to do it once if I could help it.

 

We’ve been brainwashed into thinking that because technology changes so rapidly, we must change in kind, when that’s not really realistic, nor even the truth. True, new products come out each and every year, or sometimes more frequently. Yet if you really stop and compare them, there is often little, if anything, that separates the old from the new. Conversely, buying solely on price doesn’t always go hand-in-hand with quality, or longevity. Which brings us to luxury goods.

 

To me, luxury isn’t about price, though the two often are interchangeable. Luxury is more about the ownership experience, for long after you’ve swiped your credit card, or emptied a portion of your bank account, you have to live with your buying decision. Some of the most financially painful things I’ve ever purchased, I still have to this day, no doubt due to their superior craftsmanship and usage of materials that, while expensive, have stood the test of time. And that fills me with a kind of pride. It doesn’t make me better, but it does feel good, and that’s worth something.

 

If there’s one thing I think Millennials get right, it’s that they seem to value an experience over superficial goods. They’d rather have one truly great, timeless experience than several mediocre ones. Maybe this has to do with their fiscal outlook, or perhaps it’s their form of silent rebellion—who knows. But I do think that as things progress, we’re going to begin to place higher and higher levels of importance upon getting more from less.

 

This is what I believe, and this is what I wish to explore as a writer and regular contributor to this publication going forward. So, stay tuned, I guess . . .

Andrew Robinson

Andrew Robinson is a photographer and videographer by trade, working on commercial
and branding projects all over the US. He has served as a managing editor and
freelance journalist in the AV space for nearly 20 years, writing technical articles,
product reviews, and guest speaking on behalf of several notable brands at functions
around the world.