Cineluxe Trendsetters: Tim Sinnaeve

Given all the brilliant art that’s been created using video since the technology was introduced—going on eight decades now since the commercial launch of TV, and five since the appearance of video recorders—and also given the culture’s gluttonous and largely indiscriminate appetite for video content, it was inevitable video art would start showing up on TV and

projection screens.

 

But tossing that art into the same aesthetic shredder with soulless blockbusters, assembly-line sitcoms, echo-chamber news channels, and morons eating chili peppers is to reduce it to the level of bland diversion. So it was just as inevitable that a more discriminating audience, realizing the potential of the latest video displays and sources, would start yearning for gallery-quality art installations at home.

 

Enter Barco, with its reputation for creating ultimate-performance video products—which has led to their projectors being deployed in elaborate, cutting-edge art 

spaces such as the Carrières de Lumières in Provence (shown in “Art Walls: The Next Big Thing?”) and Artechouse in New York City’s Chelsea Market (shown in the video below). So it’s not surprising it’s now being called into service to provide the imaging for the first fully-fledged residential digital-art installations.

 

It is a little surprising, though, to see a tech company doing so much to lead the art-wall charge—thanks in large part to the efforts of Barco Residential managing director Tim Sinnaeve. But Sinnaeve seems to sense that this is an opportunity—

Above are some fragments of Refik Anadol’s Machine Hallucinations captured on a cellphone at NYC’s Artechouse gallery and cobbled together (with apologies to the artist) to provide a sense of the potential and appeal of domestic art-wall installations

poised at the point of intersection of no-compromise video and luxury integration, architecture, and design—to have video displays seen not just as a means of viewing indiscriminate entertainment but to become a more edifying and organic part of the home.

 

In the interview above, Sinnaeve provides a crash-course introduction to art walls, discussing the new tools they provide artists, how they’re becoming

a way for architects and interior designers to not just tolerate but embrace technology, and how we may be at the very beginning of a wave that could completely redefine the meaning of video in the home.

CINELUXE TRENDSETTERS

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