Does Watching Movies Really Matter Right Now?
What we do seems frivolous at times like this, but is it?
A time like this elicits many thoughts and emotions. Naturally, concern ranks high on that list. However, self-reflection may also arise. What can we do to help? Are we doing enough? How about our work. Is it relevant? Is it frivolous?
As a private-cinema design and engineering firm, this last consideration resonates. In the gamut of career paths, from first responders, doctors, nurses, and public-safety providers to those of us providing entertainment solutions, we might think of
ourselves as being on the unimportant end of the spectrum. Certainly, in times of immediate crisis, screening a film or the availability of background music are not urgent needs.
Not everyone can be on the front lines. Just like theater designers and integrators, most who own or are considering private cinemas or other similar entertainment amenities are more of the entrepreneur type. Entrepreneurs’ contributions to society include providing careers, stimulating the economy, and providing products and services that enrich the lives of others. Where would we be without these things? All of us look forward to when we can get back to business and on with our lives.
And what about that? What our lives will look like is an important consideration. Undeniably, they will be different. How so is yet to be determined. That determination is in many ways up to us. Individually, we can choose to shrink away, following recent trends even further into an isolated lifestyle, connecting electronically but leaving more tangible contact in the past. Too risky.
And what about those pursuits that feed our happiness—fine dining, art, and entertainment, among others? These will change for certain. But it will serve no good purpose to compromise on life well lived. It is vital that we continue to pursue and celebrate the best that life has to offer. Our meals should be exquisite; we must find beauty and appreciate it. We are created to celebrate and enjoy.
But not alone. A 75-year Harvard study tells us that it is the quality of our relationships that counts. Good relationships keep us healthier, happier, and living longer. So, it isn’t just about finding things to enjoy, it is about enjoying them with those we love. We know this but we don’t always act on it. We are more likely to grab a bite on the run than prepare a meal to enjoy together. Plug in our earbuds instead of going to a concert and stream the latest movie on our device rather than go out to the movies.
Next to dining together, group entertainment activities are the most important times for building togetherness. Unfortunately, these facts do not bode well for us given
today’s trends. It seems the mad rush to do more has resulted in our doing less of the more important things. We do not take the time to savor a meal together. Instead we rush to a convenient eatery to sit at the same table miles apart from others as we check email, social media, and text before rushing off to the next pressing activity. Would it make a difference if the dining experience were more compelling—a meaningful occasion, capable of breaking the spell of our urgent lives, enabling us for a time to pause, connect, and enjoy the time and each other?
Applying this logic to our entertainment activities, we can see that private cinema has much to offer. First of all, movies are intended to draw us away from the whirlwind of life and into a story. Using our emotions, thoughts, and senses, film is the one artform capable of engaging us so completely. The result is a connection.
Even in a public theater, strangers laugh, curse, and cry together. How much moreso if the audience is family and friends gathered together. The private cinema experience itself becomes an event and a destination. Important if we are to realize the benefits of gathering. It is too easy to multi-task our way through casual gatherings, thus failing to connect. Choosing to come together for the purpose of enjoying an anticipated movie or program and sharing that experience is singularly bonding. What’s more, private cinemas, when well done, are particularly attractive spaces. It’s easy to lose track of time when ensconced within these environs. A private cinema is an altogether appealing diversion!
None too soon, there will come a time for us all to put this social distancing behind. In the meantime, we can all do our part to stay safe and make those first responders’ and public servants’ jobs easier. Those of us in business can be diligent to maintain our enterprises and supply the jobs, products, and services we have under our purview.
We in the entertainment-related industries can take heart that what we do will be essential to our society as we recover. Who knows, we might have some impact in doing it better this time around as we offer ways to make our homes into places that draw us together rather than staying apart. Where our love of life, beauty, family, and friends can be more contagious than any virus. After all, it is transmitted with laughter and a smile. Both pretty common occurrences in a private theater.
Sam Cavitt is the founder & president of Paradise Theater in Kihei, HI and Carlsbad,
CA. Sam hails from Maui, where he can be found surfing, sailing, drumming, and paddling
when he is not designing.