Ep. 16: Kaleidescape Turns 20

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In the early 2000s, everyone assumed it would be the large electronics companies like Samsung, Pioneer, and Sony that would figure out how to best organize DVD collections so they could be enjoyed in a home theater or throughout the home. So we were all surprised when the answer came not from the big boys but from a small Silicon Valley startup called Kaleidescape.

 

Founded by Michael Malcolm, Cheena Srinivasan, and Dan Collens, Kaleidescape used its expertise in networking and data storage to create an elegant way to store, access, and enjoy movies, a solution that eluded—and continues to elude—the major electronics companies. With its iconic user interface, ability to jump past trailers and warnings straight to the film, in-house curated metadata for each movie, and compatibility with virtually every control and automation system, Kaleidescape showed the world exactly what movie management should look like. 

 

In the ensuing two decades, Kaleidescape has rolled with the emergence of Blu-ray Discs and then online digital downloads, staying one step ahead of the new delivery technologies to create solutions that always put the customer experience first. Its movie store now offers the largest and most comprehensive collection of films in highest-quality 4K HDR and lossless audio from all the major Hollywood studios.

 

To celebrate the company’s 20th anniversary, we recently talked with co-founder Cheena Srinivasan, Kaleidescape customer-turned-new-CEO Tayloe Stansbury, and recently appointed marketing VP Norma Garcia-Muro about the company’s history, its current status, and its future opportunities. (Click here to read bios for Cheena, Tayloe, and Norma.)

 

Here are the highlights:

 

  0:50  John Sciacca talks about his experience reviewing the first Kaleidescape product.

  2:10   An early conversation John had with Cheena about online content delivery.

  3:21  Cheena describes the reaction to Kaleidescape’s introduction.

  3:52  Cheena on the founding of the company.

  5:24  Cheena on the development of the first product.

  8:30  The revolutionary impact of the onscreen display.

12:05  How Kaleidescape is more a software company than an AV company.

14:59  Tayloe’s early experiences as a Kaleidescape customer.

18:31  The development & introduction of the movie store.

22:23  The importance of backward compatibility.

24:14  The evolution of Tayloe’s Kaleidescape system.

26:22  How the Kaleidescape experience has remained the same as the hardware has evolved.

29:16  Norma on the movie studios’ perception of Kaleidescape.

31:55  Norma on her marketing initiatives for the company.

33:25  The unique passion Kaleidescape customers feel for the product.

35:43  The introduction of rental & PVOD titles to the service.

42:38  Kaleidescape’s status as a unique product & service.

44:39  Tayloe on the company’s near-term future.

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Michael GaughnThe Absolute Sound, The Perfect Vision, Wideband, Stereo Review, Sound & Vision, The Rayva Roundtablemarketing, product design, some theater designs, a couple TV shows, some commercials, and now this.

Probably the most experienced writer on custom installation in the industry, John Sciacca is co-owner of Custom Theater & Audio in Murrells Inlet, South Carolina, & is known for his writing for such publications as Residential Systems and Sound & Vision. Follow him on Twitter at @SciaccaTweets and at johnsciacca.com.

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