Explaining the “Luxe” in “Cineluxe”
I hope this doesn’t sound like too lofty a pronouncement, but the whole landscape of home entertainment is going to change completely over the next two to three years. And most of the ferment feeding that vast wave is currently happening in the high-end part of the market that Cineluxe embraces.
Early on in “What is Luxury Home Entertainment?” Dennis Burger writes: “[Y]ou can now achieve a level of cinematic performance with a few thousand dollars’ worth of gear that would have been unimaginable at any price just a few years ago.”
If you had to narrow it to one thing, that’s what this site is all about. To put it another way, a good chunk of the population, for a relatively small investment and with relative ease, can now have an entertainment system that rivals or outperforms what they can experience at their local movie theater. And that changes everything.
Given that, how does luxury enter into the equation? Well, if you don’t narrow it down, that’s also what this site is all about.
Luxury, more than anything else, is getting things as right as humanly possible. And, while money can be a factor in that, it’s not the most important one. It’s taste.
Most things can never qualify as luxurious because nobody ever cared enough to get them right. Almost everything we encounter is in some fundamental way slipshod; and even when people aspire, they usually settle for good enough. Cineluxe is about pushing past all of that to the ultimate.
But the tech is only a means to that end—ditto for the space, and whatever is done to that space to make it suitable for enjoying entertainment. Every luxury home entertainment system is a unique creation, and achieving the goal of making both the tech and room disappear so you can become lost in the entertainment takes both a strong human impulse and a discerning eye. And that’s where taste comes into it.
Not the integrator’s or the designer’s, but the owner’s—more pertinently, owners’—taste.
To have a truly luxurious space—one that not only achieves ultimate performance but deftly addresses the needs of every member of the household—you need the input of everyone who will be using that room. (Which shows how far we’ve come from the days of the man cave.) And some member of the household needs to be responsible for defining the goals and ensuring they’re achieved.
And that’s kind of why we’re here—to bring people up to speed on what luxury home entertainment is and give them a way of guiding the process without ever getting mired in the jargon or the tech.
Most of the time, almost all the actual work will be done by the designer and integrator, of course. But the homeowner’s vision—which is just another form of taste—has to lead the way. The landscape is strewn with more than enough evidence to prove that money can’t buy taste, so it’s just as important to find the right people to help collaborate on a system as it is to find the right room or gear. We’ll try to help with that too.
Crafting an ultimate entertainment space shouldn’t have to be a chore—it should be a creative act, a unique expression of the interests and enthusiasm, and even passions, of everyone in the household. It can be complicated, but it doesn’t have to be—and we’ll do what we can to make the act of creating a system and a space as enjoyable as actually using it.
Michael Gaughn—The Absolute Sound, The Perfect Vision, Wideband, Stereo Review,
Sound & Vision, The Rayva Roundtable, marketing, product design, some theater designs,
a couple TV shows, some commercials, and now this.