The 4 Hottest Trends in Luxury Video
Samsung’s The Wall Luxury microLED TV
I got a chance to get a bead on the latest trends in luxury video this past week at the annual custom integrators CEDIA Expo in Denver. It was great to see that some of the most intriguing products announced at January’s Consumer Electronics Show (CES) are finally becoming real.
Perhaps the most exciting technology on display were large-screen microLED video panels that can come in sizes up to 65 feet diagonal. The images on these screens are incredibly bright, have no loss of black level due to ambient lighting, offer incredible contrast, support a wider color gamut, offer superior off-angle viewing, and handle HDR signals far better than front-projection systems.
MicroLED systems use small LED tiles, usually little larger than a brick, that snap into a larger matrix to form the full panel. You can later add more tiles to form an even larger screen, and tiles can be replaced as needed. (Most displays ship with extra tiles that have been matched to ensure color uniformity in the picture and facilitate in-field replacement.)
MicroLED panels increase resolution by decreasing the size of the pixel structure, or pitch. Reducing the distance between pixels—as measured from center-of-pixel to center-of-pixel—makes individual pixels invisible at typical seating distances.
Many companies offer panels with pixel pitch of less than 8mm.
The downside? This technology is massively expensive. How massive? Samsung’s 146-inch diagonal The Wall Luxury (shown above) will retail for $400,000. Need bigger? Sony has you covered with it’s Crystal LED Display System—previously given the awkward nickname CLEDIS—with a 16 x 9-foot panel (219-inch diagonal) that is full 4K resolution, with 1-million:1 contrast and supports high frame rates up to 120 fps, selling for $877,000. Other manufacturers I spoke with—such as Planar, Barco, and Digital Projection—all offer panels of varying sizes with similar pricing.
For the luxury market, this is truly the ultimate solution; but it looks likely microLED will never reach mainstream pricing.
If you want a screen larger than 90 inches for your luxury theater or media room but don’t want to pay the exorbitant prices commanded by microLED displays, front-projection systems remain the best way to go. Due to limitations in light output, projectors often struggle with HDR signals, which are typically mastered for LED displays capable of producing far brighter images. Improving HDR handling is something projector companies continue working on, and both Sony and JVC rolled out new firmware specifically to address how their projectors process HDR images.
JVC’s new Frame Adapt HDR analyzes the peak brightness of each frame using a proprietary algorithm and adjusts dynamic range to provide the best possible HDR image. Frame Adapt HDR works with any HDR10 content, meaning all HDR sources—Kaleidescape Strato, Ultra HD Blu-ray players, Apple TV 4K, Xbox One, etc.—can be enjoyed with greater dynamic range and image quality.
Barco displayed a very cool projection solution by using a mirror system and its projection-warping technology to place the projector way off center and hidden out of the way—
actually turned sideways in a soffit and firing from the back corner of the room—while still offering a fantastic large-screen image.
Ultra-short-throw projectors can sit very close to the screen wall—often just inches away—tucked low and out of sight, and can even be completely concealed in cabinetry. Paired with ambient-light-rejecting screens, these projectors produce bright and contrasty images in a typically lit room, meaning they can serve as a TV replacement, giving you 100 to 120 inches of screen that can be enjoyed all the time.
Short-throws have typically been priced for the upper end of the market. But at least four companies—LG, Epson, Optoma, and Hisense—now offer 4K laser projectors, usually paired with an appropriate screen and featuring a basic audio system, for under $6,000. This makes them a more attractive option for secondary rooms, like a den or bedroom.
It seems silly to be talking about 8K video when we aren’t even at a point where broadcast TV—either off-the-air, cable, or satellite—can regularly deliver 4K images, but progress never stops in technology land. Sony, LG, and Samsung all demonstrated 8K displays at the show.
Beyond the added pixels—of which there are over 33 million in a 7,680 x 4,320 array—these sets also feature flagship video processing and higher brightness. And it’s these other features that have far more impact on the image than all the extra pixels.
Of the sets on display, one of the most impressive was LG’s new 88-inch 8K OLED, which delivered truly lifelike images, with amazing color detail and the ultra-deep black levels for which OLED is known. I’m sure they were feeding the set true 8K images, as they had stunning clarity and depth. At $30,000, this set is truly luxury, but for the viewer who wants the best-of-the-best, this 8K OLED panel won’t fail to impress.
Probably the most experienced writer on custom installation in the industry, John Sciacca is
co-owner of Custom Theater & Audio in Murrells Inlet, South Carolina, & is known for his writing
for such publications as Residential Systems and Sound & Vision. Follow him on Twitter at
@SciaccaTweets and at johnsciacca.com.