I Don’t Watch Specs–I Watch Content
Over on my YouTube channel, I am reminded daily by viewers about things I’ve said in the past, and how they (the royal they) believe them to be untrue. Among the most “provocative” things I’ve said recently on my channel has to do with streaming video. I actually cannot recall in what video I said this, but I made a comment to the effect of, the best video available today is on streaming.
Now, this little throwaway line was but a single sentiment found within a 20-minute-long video. But it has caused some consternation among my viewers. Mainly, they continue to be up in arms over it because, well, specifications as they relate to
physical media say otherwise. To which I reply . . . I don’t care. I don’t watch specs, I watch content. I take in story, craft, and the complete picture. From which I conclude, the best overall video experiences are on streaming.
Never mind the fact that I’ve taken part in countless blind A/B tests that pit physical media against streaming, and never mind that the results are never conclusive with respect to physical media’s “dominance.” What about sound, you ask? Same story. I’ve even matrixed a 2.0 mix to 7.1 and had a room full of golden ears believe they were listening to a Dolby TrueHD track. How can that be? I turned the volume up 6dB over the actual Dolby TrueHD demo. They perceived the heightened volume as clarity, when it was just an underhanded trick that I knew would work.
You know when I care about specifications? I care about specs when it comes time to capture said story, because that is something as a creative I have control over. But of the specs of your lowly playback medium I care not, because I had to come to grips with reality a long time ago—the reality that no matter what format you choose to believe is best, you’re still only getting a small percentage of what was actually captured or created.
Oh but Andrew, I can hear you start to say—“but” nothing. Because specifications fail to take into account the more important factor when it comes to entertainment, what you actually enjoy watching. Physical media is but a parrot to what is happening elsewhere in entertainment —for example what you’ve already seen in theaters. Whereas streaming is largely giving you a never-before-seen
experience, of which you have nothing to compare it to other than itself. Do you like Stranger Things on Netflix? Great, me too. Tell me how Stranger Things on Netflix doesn’t look great all things considered? I’ll wait.
I am not anti physical media, for I know for a lot of you it is still the best way to consume higher-quality content because you may not have blazin’ fast Internet. But to reduce everything you see or hear to specs is so shortsighted and kind of an insult to the creators. Moreover, the real-world data simply doesn’t support the commonly thrown-about notion that physical media is “better.” Convenience may have opened the door for streaming to become mainstream, but make no mistake, if it didn’t look as good as it does now, no way would anyone continue to pay for it. No, it is the better format—specs be damned—because it’s where the more interesting storytelling is occurring now. It also just so happens to look and sound damn good doing it.
Andrew Robinson is a photographer and videographer by trade, working on commercial
and branding projects all over the US. He has served as a managing editor and
freelance journalist in the AV space for nearly 20 years, writing technical articles,
product reviews, and guest speaking on behalf of several notable brands at functions
around the world.