Is “Tenet” to Die For?
Christopher Nolan’s Tenet routinely gets bandied about as the tentpole to officially launch the 2020 summer movie season and herald the reopening of movie theaters. AMC initially said it would have its 1,000 theaters around the world back in operation in time for its July 17 release, but as additional waves of the virus hit, it was pushed back until July 31 . . . and then just days ago to its latest official date of August 12.
Disney has been keeping an eye on Tenet, and has been shuffling its own summer tentpole, the live-action version of Mulan, back to be the second major film scheduled to hit big screens, moving from its original March 27 date to July 25 and then to August 21.
We can glean a couple of things from this.
One, we know Nolan is a huge advocate of the theatrical experience, specifically IMAX. Remember all of his calls practically begging people to see Dunkirk in full 70mm or IMAX if at all possible? He even wrote an impassioned opinion piece for The Washington Post back in March describing how movie theaters are a vital part of American social life.
He is also one of the few modern directors with the clout to bend a studio to his will, and perhaps it is even in his contract that his films will debut initially in a commercial cinema—or even on IMAX screens—before any other release. Warner Bros. certainly seems willing to follow Nolan’s desire. In a statement to The Hollywood Reporter, a studio spokesperson said, “Warner Bros. is committed to bringing Tenet to audiences in theaters, on the big screen, when exhibitors are ready and public health officials say it’s time.”
Second, it seems the studios have drawn a line in the sand (for now) for their major properties, and will stand firm on
releasing them theatrically . . . whenever that will be. Even it it means pushing them back a year or more.
Sure, we’ve seen lots of movies coming directly to home, whether as premium video-on-demand rentals or available for sale, but those have all been relatively small titles that didn’t have the revenue potential of a Tenet or Mulan (or Wonder Woman 1984, Top Gun: Maverick, the next Fast & the Furious installment . . .). A couple of notable exceptions are Disney/Pixar’s Onward and the decision to launch Hamilton on Disney+ a year ahead of its planned theatrical release date.
It seems unlikely we could have theaters responsibly opening by July 31, the current date planned for the Russell Crowe thriller Unhinged, let alone just a couple of weeks later for Tenet. And we don’t even know what things will look like when theaters do reopen, whether it will be to greatly reduced capacity and mandatory distancing in auditoriums, temperature checks at the door, requiring masks, limited/no concessions, etc.
As much as I love a night out at the movies, and want to see Tenet in the best presentation possible, I’m not ready to bet my—or your—life on it.
Probably the most experienced writer on custom installation in the industry, John Sciacca is
co-owner of Custom Theater & Audio in Murrells Inlet, South Carolina, & is known for his writing
for such publications as Residential Systems and Sound & Vision. Follow him on Twitter at
@SciaccaTweets and at johnsciacca.com.