The Story of Kaleidescape’s Movie Store
I was so pleased with John Sciacca’s article on the Kaleidescape Movie Store that I thought I would tell a story . . .
For as long as Kaleidescape has existed, we have endeavored to present the finest cinematic experience in the comfort of your home.
For nearly a decade, we have offered metadata to precisely position the screen masking based on the measured aspect ratio of the movie, and the ability to play the movie with other user preferences such as Dolby TrueHD or DTS-HD soundtracks, language preferences, subtitles on playback, etc., so that everything is automated. This can be done on a per-player basis, of course, so each room can be tailored to meet the needs of that audience. It is like having an automated projectionist at home.
To this day, whether you purchase a movie on a disc or from the Kaleidescape Movie Store, we offer event cues to control lighting—lights down when the movie begins and lights slowly coming back up when the end-credits roll—to reproduce the cinema experience.
Our user interface was designed to appeal to different user preferences. It has always been responsive and intuitive to use. Each view has a purpose: If you know something about what you want, use the List View and the sorting feature. If you wish to find movies similar to the one you have chosen, then select the Covers View for suggestions. If you want to create custom categories for films in your library, choose the Collection View. The Collections View also automatically remembers the new film, paused movies, movies with favorite scenes, and titles with the bookmarked Play Song feature for concerts and musicals.
Kaleidescape earned its reputation as a system designed for movie lovers who had DVDs and Blu-ray discs, so we didn’t want the ability to buy movies for download from our online store to add clutter to the onscreen display. To purchase movies, the browser-based Movie Store has incredible filters, 80 curated collections, and the ability to browse movies by parental control and different movie formats. We also developed a powerful search function so users can find the content they want easily. Our goal was to deliver the same engaging experience whether someone is browsing through the titles in the Movie Store or in their personal movie library.
As we rolled out the Strato Movie Player and populated the Movie Store with amazing 4K HDR titles, we realized we could use our creative, patented Covers View to integrate the Store into the onscreen display. It took us a few iterations, but we believe we have come up with something our customers will love.
Rather than the arcane “browse and move to the next page repeatedly,” we decided to offer a Pivot function as a powerful filter that can instantly take you to a page full of great movies comparable to the one you selected. Our powerful metadata allows us to present an enormous amount of details about each film so you can change your mind as often as you want as you look for exactly what you would like to purchase.
We offer thousands of movies in our store, but our focus is less on the number of titles and more on their quality. Of course, we need a critical mass of titles from the best brands of content providers to have a credible offering, and we do, having licensed titles from the Top 24 of the 25 content providers in the United States. The real difference lies in our quest to help customers find hidden gems when they seek movie entertainment, including those that may not have broad appeal.
Our value proposition is: Kaleidescape is the only way to experience an Internet-delivered motion picture in true 4K Ultra HD and lossless surround sound.
“The truth is, for me, it’s obvious that 70, 80 percent of a movie is sound.”
Danny Boyle, Director
Steve Jobs, Trance, 127 Hours, Slumdog Millionaire
Kaleidescape focuses exclusively on luxury home cinema. We offer the premier online store for purchasing Hollywood movies. It is essential that we present the full motion picture—not throttled video and a stereo soundtrack. To put it differently, Kaleidescape delivers more playback bandwidth for the soundtrack alone than internet streaming services provide for the whole motion picture.
The Kaleidescape Movie Store on Strato is an exemplary feature of a brand that strives to be different because there will always be an audience that wants the best product or service within that category.
Cheena Srinivasan is the co-founder and CEO of Kaleidescape.