Luxury Can Be Invisible
For many people, luxury and beauty are inseparable. Whether we’re talking about an Aston Martin sports car, a TAG Heuer watch, or even a Sub-Zero refrigerator, part of what makes it a luxury item is the beautiful design. It’s something people like to look at and show off.
In the world of high-end home cinema, luxury can certainly be beautiful. You may choose to assemble a system that gorgeously melds form and function—maybe a set of Focal or Sonus Faber speakers, a rack full of McIntosh’s cool retro-
looking electronics, and ornate lighting fixtures and shades that demand to be seen.
For some people, though, the ultimate luxury is a home media system that’s completely invisible and doesn’t detract from the home’s decor. A system that guests would never know existed—until the press of a button brings it to life to deliver a high-performance experience. If that sounds appealing, the good news is that today’s custom market offers plenty of ways to achieve invisible luxury.
Of course, audio is the easiest to hide. Gear racks can be tucked away in closets, wires can be run through walls, and there’s an endless array of in-wall and in-ceiling speakers from which to choose. The quality of in-wall speakers has improved greatly over the past 10 years; they’re no longer relegated to providing background music. Speakers from companies like Triad, Wisdom Audio, and Pro Audio
Technology really can deliver audio- or theaterphile performance from within the walls.
And hey, if the average in-wall speaker is still too visible for your tastes, consider a truly invisible model, where you can’t even see a bezel or speaker grille. This is a growing category and now includes offerings from the likes of Sonance, Monitor Audio, Stealth Acoustics, and Nakymatone.
“Invisible” video products require a bit more creativity—or at least a bit more expense during the installation process. If you’re going the front-projection route, it’s common to install a projector in an automated cabinet that can lower from the ceiling,
and motorized drop-down screens are readily available.
If you’re thinking you can’t use front projection outside of a dedicated theater room, think again. These days, you can find projector/screen combos that work very well in a brighter room, and screen manufacturers like Screen Innovations even have creative drop-down screen solutions that hide in your window frame.
Where you really have to get creative is if you want a TV instead of a projector. Sure, smaller TVs can be hidden in cabinets, even automated ones where the TV rises up from within the cabinet itself. But it’s a lot more difficult to hide a 65- or 75-inch (or bigger!) screen. You may have to settle for a creative disguise, and technological advancements are helping this along. Back at CES, LG showed off a rollable 65-inch OLED TV that disappears down into a modern-looking cabinet. It’s supposed to come out this year, and we’ll see if LG offers announces larger screen sizes down the road.
MicroLED, which consists of smaller individual panels that can be combined in all shapes and sizes to form a TV, is also promising. It’s not invisible per se, but there are ways to creatively blend the panels into your wall design and perhaps use them as artwork when they aren’t functioning together as a TV.
In the meantime, another way to disguise your TV is to go with something like Samsung’s The Frame, which looks more like an art frame than a TV and displays art of your choosing when it’s in standby mode. Lots of TVs can show
art as a screen saver, but The Frame does it more thoughtfully, keeping the power use low while automatically adjusting the screen’s appearance to suit your room’s lighting conditions.
The final piece of the puzzle is the home automation system that makes the invisible visible, transforming your everyday living space into your luxury home theater. Some dimmable lights. Blackout window shades (which, by the way, don’t have to be black—they can be quite lovely). And a controller to handle it all. A stack of remotes is hardly invisible, but all the major home-automation companies, from Control4 to Crestron to Savant, can put advanced control into an iPad or tablet that looks like every other tablet lying around your house right now. You can also integrate that control into subtle but stylish (and fully customizable) on-wall keypads. To your visitors, it’s just another switch on your wall, scarcely worth noticing.
As Lisa Montgomery said in her recent piece “Techorating—It’s a Thing,” the best way to achieve the perfect blend of technology and design is to get your interior designer and home technology team working together, on the same page, from the start. Creating a completely invisible home media system may take a bit more planning, a bit more expense, and a bit more patience, but the result will be a luxury that’s well worth the wait.
Adrienne Maxwell has been writing about the home theater industry for longer than she’s
willing to admit. She is currently the AV editor at Wirecutter (but her opinions here do not
represent those of Wirecutter or its parent company, The New York Times). Adrienne lives in
Colorado, where she spends far too much time looking at the Rockies and not nearly enough
time being in them.