Luxury Defined–Take 2
Following up on Dennis Burger’s “What is Luxury Home Entertainment?” and my own “Luxury Defined,” I feel that a site calling itself Cineluxe needs to be able to pin down not just what luxury is in general but exactly what it means for a home entertainment space. Does it mean a private IMAX screening room with a 20-foot-wide screen, seating for 30, and a price tag north of $1 million? Definitely. Is it a big-screen TV with a well-designed and integrated surround system that puts you in the middle of your favorite film or concert? Most likely. Is it slapping a soundbar beneath a flat-screen TV and streaming Netflix? Probably not.
The dictionary actually lays out a pretty broad definition of luxury: “a condition of abundance or great ease and comfort, or something adding to pleasure or comfort but not absolutely necessary; an indulgence in something that provides pleasure, satisfaction, or ease.”
So, when we’re talking about luxury as it pertains to the entertainment space, we need to first clarify what is “absolutely necessary,” and then anything beyond that would be luxurious. Well, potentially.
For an entertainment system, there are some barebones components that are “absolutely necessary” in order to have a functioning system: A display, sound system, and source components. In theory, this could all be rolled up into a modern smart TV, which provides the display/picture, the sound (albeit via abysmal internal speakers), and the source via built-in streaming. I dare say, no one would come over for a Netflix-and-chill and consider a solitary flat-panel TV on the wall as “luxury” in any sense.
A basic upgrade from the bare minimum would be transitioning to a larger screen, an improved sound system, and higher-quality sources. This could be the typical bedroom 55”-and-up screen with a soundbar and wireless subwoofer, and maybe a Blu-ray player or UltraHD streaming capabilities. A definite step up from the minimum of “absolutely necessary,” but still a real stretch to call it “luxurious,” even if you watch while ensconced in 1,000 thread-count sheets, wearing a cashmere robe, and sipping Cristal from Baccarat flutes.
To get into the realm of true “luxury entertainment,” we need to push the performance boundaries well beyond just what is necessary and start considering things like room integration and functionality. While not a hard-and-fast definition, it wouldn’t be unreasonable to say that at a minimum a luxury entertainment system would feature a 75” or larger TV or projection system, a multichannel surround sound speaker system with Dolby Atmos, and 4K HDR sources capable of delivering the best picture and sound quality. Additionally, a luxury experience would feature a well-designed control system to simplify operation, acoustical treatments to improve sound quality, comfortable seating, and lighting/shading control.
Luxury tends to have a nebulous definition as it is a bit of a moving target based on one’s finances at a given time in their life. For example, while I was in high school, eating out with friends at a place that required leaving a tip was a luxury. Today, it’s a luxury when my wife and I have a dinner bill that crests $200. My first “luxury” home entertainment purchase was a 15” Definitive Technology subwoofer that cost $700; today my system includes two subwoofers that sell for $2,000 apiece.
While you can’t put a dollar amount that defines a luxury experience, it’s safe to say that it does come at a price. Granted, a price that is many thousands less today than it was when I started in this industry 20 years ago.
When you have made a commitment to wanting something that is not truly one of life’s necessities—in this case, an entertainment system—luxury means aspiring towards achieving the best experience possible within your means. To paraphrase Supreme Court Justice Potter Stewart, “I shall not today attempt further to define what is luxury. But you’ll usually know it when you see it.”
Probably the most experienced writer on custom installation in the industry, John Sciacca is
co-owner of Custom Theater & Audio in Murrells Inlet, South Carolina, & is known for his writing
for such publications as Residential Systems and Sound & Vision. Follow him on Twitter at
@SciaccaTweets and at johnsciacca.com.