The Media Room Challenge
After reading Adrienne Maxwell’s recent piece “What is a Media Room?” I feel compelled to add my opinion.
I used to think that media rooms unacceptably degraded the viewing experience compared to watching something in a home theater. Why? Because seeing a movie or listening to a concert—or anything other than the news—requires you to focus your attention on the presentation. How can you do that when you’re distracted by things like windows, streaming daylight, hyperactive children, unruly guests, or family members who talk on the phone while the movie or whatever is on?
For me, a dedicated theater solves most of these problems. I didn’t think a media room did—or could.
Well, we live in a constantly evolving world where it isn’t always possible, or desirable, to have the ideal solution a dedicated theater represents. During the last few years, the demand for more casual spaces for home entertainment has multiplied. I realize now that unless the challenge of media rooms can be addressed with an open mind, reality will render the emphasis on dedicated home theaters elitist, if not anachronistic.
There are so many
TVs in this room
that you can’t focus
on the main one.
So, what is a media room?
The current definition is left over from the days when people had a special room, other than the living room, for watching a movie or listening to music. I agree with Adrienne that “media room” may be nothing more than an old industry description defining a space that has evolved into something much broader that includes living rooms, family rooms, and dens.
So, is there a new word that better describes this evolved and broader concept? Nothing comes to mind and, to be honest, it doesn’t matter. We can call this space whatever we like as long as it includes a big TV (the larger the better, so the experience is immersive) and a quality sound system so music and dialogue can be heard with clarity and precision.
The TV is an
afterthought in this
unit that draws
attention only to
The designer’s role is to minimize visual distractions in a room (such as too many decorative flourishes and too many objects around the screen fighting for attention) and focus attention on the main viewing area. The AV integrator’s role is to incorporate the audio system and acoustic treatments into the design of the room without the technology being too distracting.
As I come up with media room solutions for Rayva, I will continue to hone my definition, and will chronicle the evolution of my ideas as I shift my attention from dedicated rooms to the more flexible spaces that are increasingly in demand. Whatever we call them, these spaces enjoy a new popularity due to the explosion in content and staggering advancements in technology. To me—and to again echo Adrienne—they represent the continuing democratization of home entertainment.
Theo Kalomirakis is widely considered the father of home theater, with scores of luxury theater
designs to his credit. He is an avid movie fan, with a collection of over 15,000 discs. Theo is the
Executive Director of Rayva.