4K Tag

4K is for Fanboys

4K is for Fanboys

I feel as if I might have a reputation around these parts, a heel of sorts. Why a heel and not a hero? Because I find that my opinions are often in opposition to that of my contemporaries. Not because they are wrong, but just because I think their focus is continually on things, topics, and ideas that play to a base that, well, is dying.

 

Dennis Burger wrote a terrific piece on why 4K isn’t always 4K. It is a truly good piece of writing and one that gets 99 percent of the argument absolutely correct. For as someone who has literally filmed a feature-length film for a motion-picture studio in 

true 4K only to have it shown in theaters in 2K, I can attest to the article’s validity. But Dennis, like me some years ago, missed the boat by even framing the argument around resolution at all.

 

You see, I thought people/viewers cared about things like resolution. Back in 2008, when I filmed my movie, the original RED ONE cinema camera just came out, and as a result the “whole world” was clamoring for 4K—or so it seemed. I had the choice of whether or not to film in 4K via the RED ONE or go with a more known entity by filming in 2K via cameras from Sony’s CineAlta line. Ultimately I chose option C, and went with a true dark horse contender 

in Dalsa, who up and to that point, had no cinema pedigree—unless you count being the ones who designed the sensor tech for the Mars Rover a cinematic endeavor. But I digress.

 

We didn’t use the RED ONE because it was buggier than a roadside motel mattress, and I didn’t choose to side with Sony because they were HD, and HD was yesterday’s news. Filming in 4K via the Dalsa back in 2008 was an absolute pain in the ass. (That’s me with the Dalsa Origin II in the photo at the right.) Spoiler alert, not much has changed in 2019, as 4K 

continues to be a bit of a pain, it’s just more accessible, which makes everyone think that they need it—more on that in a moment.

 

What is upsetting is that I do know the monetary difference my need to satiate the consumer-electronics fanboys cost me and my film—a quarter of a million dollars. While $250,000 isn’t much in Hollywood terms, it represented over a quarter of my film’s total budget. The cost of filming in HD you ask? Less than $30,000. Oh, and post production 

4K is for Fanboys

would’ve taken half the time—thus lowering costs further. All of that headache, backache, and money only to have the film bow in 2K via 4K digital projectors from—wait for it—Sony!

 

Now, I will sort of agree with the assertion that capturing visuals at a higher resolution or quality and downscaling to a lesser format—say HD—will result in a clearer or better picture—but honestly, only if you preface what you’re watching as such ahead of time. Which brings me to my point: All of this HD vs. 4K talk is for fanboys who insist on watching pixels and specs rather than watch the damn movie. Not one person, or journalist (apart from me), wrote about my film from the context of being the first-feature length film ever filmed entirely in 4K. They didn’t ask about it, nor care, because it doesn’t matter.

 

It never mattered.

 

What digital has done is remove the magic from cinema and replace it with a bunch of numbers that bored middle-aged dudes (yes, dudes) can masturbate over in an attempt to differentiate their lot from the rest. None of it has any bearing on the story, enjoyment, or skill. It’s an arms race, one we all fall prey to, and one we continually perpetuate, because, well, it sells. We’ve gotten away from cinema theory, history, and storytelling in recent years and instead become infatuated with bit-rates, color spaces, and codecs. And yet, in the same breath, so many of us bitch about why there are no good films being made anymore. It’s because the only thing audiences will pay for is what they think is going to look great on their brand new UltraHD TV.

Andrew Robinson

Andrew Robinson is a photographer and videographer by trade, working on commercial
and branding projects all over the US. He has served as a managing editor and
freelance journalist in the AV space for nearly 20 years, writing technical articles,
product reviews, and guest speaking on behalf of several notable brands at functions
around the world.

Apollo 11

What was originally intended as a review has turned into a rant, and for that I apologize. But this needs to be griped about. When Todd Douglas Miller’s new “found footage” documentary Apollo 11 was announced for home video release, I scratched my head over the complete lack of a 4K home version. No 4K disc release. No 4K for Vudu or Amazon or iTunes. No 4K on Kaleidescape, even. The film was, after all, showing up in IMAX theaters. Why limit it to 1080p at home? I shrugged my shoulders, wrote it off as perhaps being due to the low quality of the original source elements, and went about my day.

Then I saw the trailer. In 4K. On YouTube, of all places. And with that, it took me all of thirty seconds to go through the first four stages of the Kübler-Ross model.

 

Denial: I cannot be seeing what I’m seeing.

 

Anger: Seriously? The film looks this gorgeous and we’re only getting an HD home video release?

 

Bargaining: Maybe if I send an angry email to the studio . . .

 

Depression: This sucks. People are going to skip this release because it’s not 4K, which means the studio is going to feel justified in its decision not to release it that way.

To understand why this is a big deal, we need to back up and talk for a minute about the realities of 4K. Most of the movies you buy in Ultra High Definition don’t actually include nearly enough resolution to justify it. Take Spider-Man: Into the Spider-Verse, for example—my nomination for the most visually spectacular film of 2018. It was rendered in 2K resolution (2048×1080). Just a weensy bit higher-res than high-definition, and a long way from the 4,096 x 2,160 pixels that constitute cinema 4K or the 3,840 x 2,160 resolution technically known as UHD. Does that mean you shouldn’t buy Into the Spider-Verse in UHD? Of course not. The high dynamic range transfer is where the real magic of that film happens.

 

The thing is, this is true of most big Hollywood releases—especially those with any appreciable amount of digital effects wizardry. It’s the HDR that makes them worth buying in 4K. Not the pixel count.

 

But Apollo 11?

 

Sigh.

Apollo 11 is one of the handful of cinematic releases this year to actually exist in the form of a true 4K digital intermediate. The bulk of the film—at least the first and third acts—is sourced largely from 65mm military-grade archival footage, which was scanned at an incredible 16K (15360×8640) resolution.

 

Yes, it’s true that the middle passage of the film—the actual journey to the moon and back—is sourced largely from 16mm and 35mm sources, with some high-resolution photography thrown into the mix. But the opening 25 minutes or so, as well as the last 15 minutes or thereabouts, boast some of the most gorgeous imagery I’ve ever seen from the Apollo program, period. And watching in HD (as I did on Vudu), you can tell at times that some detail is being lost in the down-rezzing. The flag on the side of the Saturn V, for example. The faces of the anxious crowds awaiting the launch.

The biggest crime of this HD video release, though, is that one of the film’s most spectacular moments—the launch of the Saturn V—positively cries out to be seen in high dynamic range. You can tell that the burst of billowing fire flowing out of those massive rocket engines is being held back by the limited gamut of the HD video format.

 

Should you skip buying (or at least renting) the film as a result? Absolutely not, especially if you have the slightest interest in the space program. This is one of those rare documentaries that does no egregious editorializing, makes no attempt at historical perspective, adds no commentary except for the news broadcasts of the day or recordings from FIDO and CAPCOM, et al. In tone and content, Apollo 11 has far more in common with those amazing Spacecraft Films DVD archives released a decade and a half ago than something like Al Reinert’s moving documentary For All Mankind

 

In terms of its imagery, though? I’m a veritable Apollo junkie, and I’ve never seen anything like this film. It’s as much eye candy as it is informative documentary, and the fact that it’s Number One asset is being crippled for home video is a crime.

Dennis Burger

Dennis Burger is an avid Star Wars scholar, Tolkien fanatic, and Corvette enthusiast
who somehow also manages to find time for technological passions including high-
end audio, home automation, and video gaming. He lives in the armpit of 
Alabama with
his wife Bethany and their four-legged child Bruno, a 75-pound 
American Staffordshire
Terrier who thinks he’s a Pomeranian.

Kaleidescape’s CEO on the New Apple TV 4K

Apple seriously expanded awareness of 4K yesterday when it announced a long-overdue refresh of its Apple TV, the Apple TV 4K. The new Apple 4K will come in 32- and 64-GB sizes for $179 and $199, and the A10X powered devices will feature Dolby Vision and HDR10, Gigabit Ethernet, an HDMI 2.0a output, and “up to Dolby Digital Plus 7.1 surround sound” (same as the previous generation model.)

 

On the content side, Apple announced that iTunes users will get automatic free upgrades of HD titles in their existing iTunes library to 4K HDR when the new version becomes available, and that 4K HDR titles will sell for the same price as HD titles.

 

The market leader in 4K HDR content delivery is Kaleidescape, which has deals with nearly all the major studios and offers more than 260 full-quality UHD titles for download. I had a chance to chat with Kaleidescape’s CEO and co-founder, Cheena Srinivasan, following the Apple TV announcement to discuss what he thought about Apple’s entry into this space.

How do you feel about Apple embracing 4K?

 

The overall take for me is, how could this be bad news? The Apple TV 4K is a differentiated productit’s like a Swiss Army knife. It’s a multi-purpose device. It’s for the mass market. And it’s going to increase the general awareness for 4K HDR. We need a big player like Apple embracing 4K and HDRwe haven’t had it until now. We need to let them do the democratizing and let us focus on delivering the best flavor of it.

 

By Apple embracing 4K, it ensures a good chunk of library titles could be remastered and re-released in 4K, and assures that almost every new-release movie will come out in superior qualitywhich will mean these titles will also be available in this best quality to Kaleidescape customers for purchase.

 

What are the differences between 4K in the mass market and in the high end?

 

When you look at a product that is geared for mass-market consumption, you’re playing on brand recognition4K must mean it’s better. HDR must stand for better color, vivid colors, and eye popping images. That says nothing about picture quality, that says nothing about audio quality, or any guarantee of quality of service that this will be pristine, predictable playback every time. The discerning customer is the one who wants the best every time.

 

We have taken the polar opposite view of a mass-market service in what we do. We make very deliberate choices in how we transcode the video, add lossless audio, and various other unique things we do, such as event cues for control-system automation, favorite scenes, etc., before we make the movie available for sale to ensure the playback is pristine every single time, and that there are no glitches, audio drops, artifacts, etc.

 

What do you say to somebody who points out that Apple is charging the same price for HD and 4K content?

 

If you take the Sony/Kaleidescape partnership and what we bring to consumers in terms of the promise of quality 4K video, there is no question that we deliver with confidence the highest fidelity video, audio, immersive cinematic experience. Period. But that comes at a price.

 

That Apple’s 4K HDR is the same as its HD price gives me two signals. One says, the marginal differences between the two formats are dictated by the TV you own and you shouldn’t be punished for owning a better TV by charging you a higher amount. And the second says if there isn’t substantial differentiation between HD and 4K HDR, it’s hard to justify the price difference. I don’t think it makes any sense for us to just mimic someone else’s pricing strategy, because we stand by the value differentiation we deliver.

—John Sciacca

 

Click here to read my complete interview with Cheena

Probably the most experienced writer on custom installation in the industry, John Sciacca is
co-owner of Custom Theater & Audio in Murrells Inlet, South Carolina, & is known for his writing
for such publications as
 Residential Systems and Sound & Vision. Follow him on Twitter at

@SciaccaTweets and at johnsciacca.com.

REVIEWS

Incredibles 2 review
Ant-Man review
Blade Runner: The Final Cut review
Lawrence of Arabia review

ALSO ON CINELUXE

Sony & Kaleidescape Push 4K Hard

Sony Kaleidescape partnership

(from L to R) Sony Electronics President & COO Mike Fasulo,
Sony Electronics VP of AV Specialty/Custom
Integration Frank Sterns,
Kaleidescape founder/CEO Cheena Srinivasan

The annual CEDIA (Custom Electronics Design and Installation Association) show was held last week in San Diego. Besides the beautiful, sunny weather and abundance of craft beer, the major players in the A/V industry were on hand demonstrating their latest products. Over the next couple of posts, I’ll share some of the things that caught my eye with the Roundtable reader in mind.

 

One of the big announcements at the show was the new strategic partnership between Sony and Kaleidescape. Sony has been a leader in 4K, and is one of the few companies with a complete 4K ecosystem capable of delivering a true “lens to screen” experience. As Roundtable readers know, Kaleidescape is focused on delivering the ultimate home theater experience, with a movie-download store offering hundreds of movies in 4K Ultra HD resolution and thousands in full Blu-ray quality.

 

The two companies realized they could form a symbiotic partnership, with Sony’s 4K projectors delivering a terrific cinematic picture and Kaleidescape Strato players (shown below) feeding those systems with the best theatrical 4K HDR content.

Sony Kaleidescape partnership

The companies are offering a joint promotion where any Strato customer who buys a qualifying Sony 4K HDR projector between now and 3/31/18 can download a movie bundle featuring ten 4K HDR movies from the Kaleidescape store valued up to $350. Conversely, existing Sony 4K HDR projector owners who buy a Strato movie player can get the movie bundle to jumpstart their collections.

 

Kaleidescape founder and CEO Cheena Srinivasan commented: “We’re pleased to partner on this promotion with Sony, the company that’s synonymous with 4K innovation and shares our vision for delivering the finest picture and sound quality.”

 

Qualifying projectors include the VPL-VW285ES, VW365ES, VW385ES, VW675ES, VW885ES, VZ1000ES, and VW5000ES (shown above), with models ranging from $5,000 to $50,000. Coupled with a Strato, this means a terrific “starter” 4K HDR theater package can be had for under $10,000. Both companies expect this offer to reach thousands of customers and expand the reach of 4K-projection adoption.

 

The movie bundle, which includes Spider-man: Homecoming, has been designed to deliver the ultimate 4K HDR experience to home theater enthusiasts and features a mix of classic and new releases from the major studious, including Sony, Universal, 20th Century Fox, and Warner Brothers.

—John Sciacca

Probably the most experienced writer on custom installation in the industry, John Sciacca is
co-owner of Custom Theater & Audio in Murrells Inlet, South Carolina, & is known for his writing
for such publications as
 Residential Systems and Sound & Vision. Follow him on Twitter at

@SciaccaTweets and at johnsciacca.com.

REVIEWS

Incredibles 2 review
Ant-Man review
Blade Runner: The Final Cut review
Lawrence of Arabia review

ALSO ON CINELUXE

The Guns of Navarone

Kaleidescape Guns of Navarone

I logged in at the Kaleidescape Store last night to look for a movie I might not already have in my collection. I wasn’t looking for a new title but for a catalog title that had been upgraded to 4K. Two movies attracted my attention: The Bridge on the River Kwai and The Guns of Navarone.

 

I had seen Kwai on regular HD recently, so I settled for Navarone, which had a special emotional appeal for me. Along with a few other American productions of the ’50s, ’60s, and ’70s (like The Boy on a Dolphin, The Island of Love, It Happened in Athens, and Forty Carats), it had been shot entirely in Greece.

 

Regardless of my biases for liking this movie, The Guns of Navarone is still a very engrossing war epic. It tells the story of a team of British commandos sent to Greece during the German occupation to destroy a huge German canon that commanded a key sea channel. The movie is a solid adventure that focuses on action but not at the expense of characters. It’s as rousing today as it was when I first saw it as a kid at the Orpheum Theater in Athens.

 

I remember the movie always being grainy and dark on video. The Blu-ray release was a substantial improvement, especially in sharpness. But you can’t improve a movie much unless you go back to the original negative, and it seems that Navarone’s negative has been lost either out of neglect or overprinting.

 

The Kaleidescape 4K edition further improves the picture’s sharpness and the contrast ratio, but the grain from duping is still there. Nothing can be done about itI’m afraid this is as good as The Guns of Navarone will ever look.

—Theo Kalomirakis

Theo Kalomirakis is widely considered the father of home theater, with scores of luxury theater
designs to his credit. He is an avid movie fan, with a collection of over 15,ooo discs. Theo is the
Executive Director of Rayva.

REVIEWS

Wonder Woman review
Blade Runner: The Final Cut review
Lawrence of Arabia review