Hisense Laser TV Tag

Can a Short-Throw Projector Replace a Big-Screen TV?

Can a Short-Throw Projector Replace a Big-Screen TV?

We’ve been talking a lot lately about front projectors versus direct-view TVs in the luxury home market—about the pros and cons of each. In general, the same truths apply now that applied five to 10 years ago: Front projectors are best suited for dark rooms and deliver the best value in screen sizes over 100 inches, but TVs are still the best choice for bright, multi-purpose rooms where you want a clean, all-in-one video solution.


One topic we haven’t discussed is how the ultra-short-throw projector fits into the equation. This is a product category that projector manufacturers are positioning to compete directly with big-screen TVs. UST projectors allow you to produce a very large image from a very short distance, oftentimes casting a 100-inch or larger image from less than a foot away. They’re usually designed to sit on a low stand and project the image upward against the wall. So, even though we’re still talking about

sorry (again) about the music

a two-piece solution that requires a projection screen, at least both pieces can be grouped together in one part of the room, more like a big-screen TV.


UST projectors are generally brighter than dedicated home theater projectors (ranging from 2,500 to 4,000 lumens), they usually rely on an LED or laser light source to provide a longer life span and instant on/off capability, and they often contain built-in speakers. A growing number even

include Web apps and/or TV tuners to more closely replicate the TV experience. A few examples of UST projectors include Epson’s LS100, LG’s HF85LA, Sony’s VPL-VZ1000ES, and Optoma’s upcoming P1.

Perhaps the most notable UST offering for this discussion is the $6,200 Hisense Laser TV, a complete AV system that includes a 4K DLP projector with a built-in TV tuner and Web apps, a Harman/Kardon sound system with a wireless subwoofer, and a 100-inch ambient-light-rejecting screen. It took a long time for Hisense to actually bring this system to market, but it’s finally available, and the company announced a larger, brighter, HDR-capable version at CES 2019.


Clearly Hisense is going right at the big-screen TV market, going so far as to put the word “TV” in the product name (since it includes a tuner, it is technically a TV). And while $6,200 isn’t cheap, it’s far cheaper than any 100-inch TV you’re going to find.


But is the Laser TV or any UST projection system really a better option than a large-screen TV? Based on what I’ve seen performance-wise from a couple of these projectors, I’m going to say no. The inherent problem with projectors is that they present an either/or performance proposition: Either you get a great black level to produce the best image contrast in a dedicated theater room, or you get a lot of light output that works in a brighter, multi-use space—but the minute the sun goes down or the lights go out, the contrast plummets. Even the brightest of these projectors can’t compete with an LCD TV, so they can’t do justice to new HDR source content the way even a mid-priced TV from the likes of Vizio or Samsung can.


At this moment, you can get a new 2019 82-inch Samsung QLED 4K TV for $4,500. For less than $2,000 you could assemble a good sound system to go with it and enjoy a true multi-purpose AV setup. Admittedly, 82 inches isn’t 100 inches or 120 inches, and prices in the TV market go up exponentially once you hit the 85-inch screen size.


So, if you’re thinking about assembling a media room in a multi-purpose space, you need to ask yourself a question: What do I value more, performance or screen size? If you want good performance that remains consistent regardless of room lighting, a big-screen TV is still your best bet. But if your heart is set on a 100-inch or larger screen, then an ultra-short-throw projection system may be the solution to deliver an immersive big-screen experience in a more room-friendly form.

Adrienne Maxwell

Adrienne Maxwell has been writing about the home theater industry for longer than she’s
willing to admit. She is currently the 
AV editor at Wirecutter (but her opinions here do not
represent those of Wirecutter or its parent company, The New York Times). Adrienne lives in
Colorado, where she spends far too much time looking at the Rockies and not nearly enough
time being in them.

The Evolution of Front Projection

front projection

In his recent contribution to our ongoing discussion about media rooms, Theo Kalomirakis wrote about the need, as an AV system integrator, to approach the media room concept with an open mind. Whereas he once shunned media rooms as a lesser alternative to a dedicated home theater, he now acknowledges that the demand for more casual home entertainment spaces is growing, and the industry needs to creatively adapt.


Perhaps no segment of the home theater market has needed to adapt as much as the front projection category. Nothing screams dedicated home theater like a projector, and getting people to embrace the use of a two-piece video system over a big-screen TV in a den or living room is certainly a challenge. It has forced both projector and screen manufacturers to think outside the light-controlled box known as the theater room.


Projectors used to be divided into two main categories: home and business. Now the home market has further splintered into home theater and home entertainment. For a home theater projector, black level is king. You want a projector that can serve up lusciously deep blacks to give the entire image a greater sense of contrast and depth in your fully light-controlled room.


But, when people move out of the theater and into a den or media room—where the lights often stay on and daytime TV watching is an expected practice—a projector’s light output becomes a lot more important. These days we see a lot more 2,500- to 3,200-lumen projectors at lower price points. Epson’s premium Pro Cinema line even includes several ultra-bright models in the 4,800- to 6,000-lumen range.


Projector manufacturers have also been forced to make their products a bit more TV-like in their features, adding things like TV tuners, built-in speakers (which, in most cases, sound even worse than the speakers in flat-panel TVs, if you can believe it), instant on/off light sources, and MHL/MiraCast support to stream media content from mobile devices. LG has incorporated its WebOS smart platform into some of its DLP projectors.

front projection

Of course, no matter how bright a projector is, your basic matte white 1.0-gain screen just isn’t going to cut it in a well-lit room where people want to watch NFL football on Sunday afternoon. Screen manufacturers have also had to adapt, which has given rise to the hugely popular ambient-light rejecting (ALR) screen. As the name suggests, screen materials like Screen Innovations’ Black Diamond (shown above) are designed to reject light from nearby windows and lamps to improve image contrast. We’re also seeing a lot of “zero bezel” frames with sleeker designs meant to mimic the look of a flat-panel TV.


But there’s still that whole “two-piece system” problem. A TV is a nice, self-contained unit, and that’s what a lot of people want. They don’t want a projector on one side of the room and a screen on the other. Enter the ultra-short-throw projector, which can cast a big image from a small distance.

front projection

One of the more interesting categories to emerge is what I’ll call the all-in-one AV projection system—like Hisense’s new Laser TV system, which combines a 4K-friendly ultra-short-throw projector with a 100-inch screen and a Harman/Kardon sound system. In the same vein, Sony’s upcoming LSPX-A1 (shown at the top of the page) omits the screen but builds the native 4K projector and sound system into an attractive furniture cabinet (shown above) that blends into the room’s aesthetic when it’s not delivering an immersive AV experience. While pricey, these designs represent exactly the kind of creative thinking the AV industry needs as it moves outside the home theater.

—Adrienne Maxwell

Adrienne Maxwell has been writing about the home theater industry for longer than she’s
willing to admit. She is currently the AV editor at Wirecutter. Adrienne lives in Colorado,
where she spends far too much time looking at the Rockies and not nearly enough time
being in them.


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