If Disney’s restructuring of its media and entertainment divisions to prepare for the streaming future of cinema wasn’t enough to convince you that the media landscape has forever changed, perhaps this will: It’s the Great Pumpkin, Charlie Brown is now an Apple TV+ exclusive.
The move has been described as an “indignity” and “a disservice to American traditions and the common good” by commentators who probably haven’t watched the special in years. To be frank, I have mixed feelings. On the one hand, the Peanuts special—which has aired on ABC for the past 20 years and was broadcast by CBS before that every year since its 1966 debut—is such a cultural touchstone that removing it from the airwaves and putting it entirely in the streaming domain
does seem almost sacrilegious. (Note that I said “almost.”) On the other hand, would we even be talking about The Great Pumpkin right now if not for this development? I honestly can’t remember the last time I watched it on broadcast TV, and I wouldn’t be able to now if I wanted to, since I’m a full-fledged cord-cutter.
Before you get up in arms about this (or, depending on your perspective, before you start cheering), there are a few relevant details about the development worth considering. Firstly, The Great Pumpkin will seemingly now be a permanent part of the Apple TV+ lineup, viewable any time of the year for those who subscribe to the service.
Interestingly, though, Apple is also making the special free-to-stream for non-subscribers during a three-day window from October 30 through November 1. So, if the Peanuts gang is part of your annual Halloween tradition, you’ll still be able to tune in without shelling out $4.99 a month, assuming you own a smart TV or a streaming device such as a Roku or, of course, an Apple TV.
The same is true of A Charlie Brown Thanksgiving—which will hit Apple TV+ on November 18 and stream free from November 25 to November 27—and A Charlie Brown Christmas, which joins the permanent Apple TV+ lineup on December 4, with a free-to-view period running December 11 through December 13. Will these three-day free windows become an annual tradition? One can assume so. And Apple has also announced the development of a glut of new Peanuts holiday specials, including ones for Mother’s Day, New Year’s, and Earth Day.
It’s a big win for the streaming service, which hasn’t enjoyed the same success as competitors like Netflix and Disney+. But will it be a similar win for viewers? That’s a tougher question to answer. It’s the Great Pumpkin, Charlie Brown has been available on home video for years now, and I’m pretty sure I recently saw the special-edition DVD in the $5 bin at Walmart, so it’s not as if this is some sacred artifact that loses its luster if audiences can view it more than once a year in this specific release window.
And as I said, as someone who doesn’t own the DVD, and who no longer subscribes to cable or satellite (and who also, not incidentally, lives in a neighborhood full of 100- and 200-foot-tall trees, making antenna reception all but impossible), this free Apple TV+ release means I’ll be able to watch The Great Pumpkin for the first time in years. And I plan to do so.
But I’d be lying if I didn’t admit that something about all of this just feels a little wrong. Not an affront to the soul of America, as some would have you believe, but still . . . just a little wrong.
Dennis Burger is an avid Star Wars scholar, Tolkien fanatic, and Corvette enthusiast who somehow also manages to find time for technological passions including high-end audio, home automation, and video gaming. He lives in the armpit of Alabama with his wife Bethany and their four-legged child Bruno, a 75-pound American Staffordshire Terrier who thinks he’s a Pomeranian.