luxury video displays Tag

The 4 Hottest Trends in Luxury Video

The 4 Hottest Trends in Luxury Video

Samsung’s The Wall Luxury microLED TV

I got a chance to get a bead on the latest trends in luxury video this past week at the annual custom integrators CEDIA Expo in Denver. It was great to see that some of the most intriguing products announced at January’s Consumer Electronics Show (CES) are finally becoming real. 

 

microLED DISPLAYS

Perhaps the most exciting technology on display were large-screen microLED video panels that can come in sizes up to 65 feet diagonal. The images on these screens are incredibly bright, have no loss of black level due to ambient lighting, offer incredible contrast, support a wider color gamut, offer superior off-angle viewing, and handle HDR signals far better than front-projection systems.

 

MicroLED systems use small LED tiles, usually little larger than a brick, that snap into a larger matrix to form the full panel. You can later add more tiles to form an even larger screen, and tiles can be replaced as needed. (Most displays ship with extra tiles that have been matched to ensure color uniformity in the picture and facilitate in-field replacement.)

 

MicroLED panels increase resolution by decreasing the size of the pixel structure, or pitch. Reducing the distance between pixels—as measured from center-of-pixel to center-of-pixel—makes individual pixels invisible at typical seating distances.

Many companies offer panels with pixel pitch of less than 8mm.

 

The downside? This technology is massively expensive. How massive? Samsung’s 146-inch diagonal The Wall Luxury (shown above) will retail for $400,000. Need bigger? Sony has you covered with it’s Crystal LED Display System—previously given the awkward nickname CLEDIS—with a 16 x 9-foot panel (219-inch diagonal) that is full 4K resolution, with 1-million:1 contrast and supports high frame rates up to 120 fps, selling for $877,000. Other manufacturers I spoke with—such as Planar, Barco, and Digital Projection—all offer panels of varying sizes with similar pricing.

 

For the luxury market, this is truly the ultimate solution; but it looks likely microLED will never reach mainstream pricing.

 

 

LARGE-SCREEN PROJECTION

If you want a screen larger than 90 inches for your luxury theater or media room but don’t want to pay the exorbitant prices commanded by microLED displays, front-projection systems remain the best way to go. Due to limitations in light output, projectors often struggle with HDR signals, which are typically mastered for LED displays capable of producing far brighter images. Improving HDR handling is something projector companies continue working on, and both Sony and JVC rolled out new firmware specifically to address how their projectors process HDR images.

 

JVC’s new Frame Adapt HDR analyzes the peak brightness of each frame using a proprietary algorithm and adjusts dynamic range to provide the best possible HDR image. Frame Adapt HDR works with any HDR10 content, meaning all HDR sources—Kaleidescape Strato, Ultra HD Blu-ray players, Apple TV 4K, Xbox One, etc.—can be enjoyed with greater dynamic range and image quality.

 

Barco displayed a very cool projection solution by using a mirror system and its projection-warping technology to place the projector way off center and hidden out of the way—

actually turned sideways in a soffit and firing from the back corner of the room—while still offering a fantastic large-screen image.

 

 

ULTRA-SHORT-THROW PROJECTION

Ultra-short-throw projectors can sit very close to the screen wall—often just inches away—tucked low and out of sight, and can even be completely concealed in cabinetry. Paired with ambient-light-rejecting screens, these projectors produce bright and contrasty images in a typically lit room, meaning they can serve as a TV replacement, giving you 100 to 120 inches of screen that can be enjoyed all the time.

 

Short-throws have typically been priced for the upper end of the market. But at least four companies—LG, Epson, Optoma, and Hisense—now offer 4K laser projectors, usually paired with an appropriate screen and featuring a basic audio system, for under $6,000. This makes them a more attractive option for secondary rooms, like a den or bedroom. 

 

 

8K VIDEO

It seems silly to be talking about 8K video when we aren’t even at a point where broadcast TV—either off-the-air, cable, or satellite—can regularly deliver 4K images, but progress never stops in technology land. Sony, LG, and Samsung all demonstrated 8K displays at the show.

 

Beyond the added pixels—of which there are over 33 million in a 7,680 x 4,320 array—these sets also feature flagship video processing and higher brightness. And it’s these other features that have far more impact on the image than all the extra pixels.

 

Of the sets on display, one of the most impressive was LG’s new 88-inch 8K OLED, which delivered truly lifelike images, with amazing color detail and the ultra-deep black levels for which OLED is known. I’m sure they were feeding the set true 8K images, as they had stunning clarity and depth. At $30,000, this set is truly luxury, but for the viewer who wants the best-of-the-best, this 8K OLED panel won’t fail to impress.

John Sciacca

Probably the most experienced writer on custom installation in the industry, John Sciacca is
co-owner of Custom Theater & Audio in Murrells Inlet, South Carolina, & is known for his writing
for such publications as
 Residential Systems and Sound & Vision. Follow him on Twitter at

@SciaccaTweets and at johnsciacca.com.

What Makes a Video Display Luxury?

What Makes a Projector Luxury?

Barco’s Loki 4K laser projector

One of the first posts I wrote for CIneluxe was “Luxury Defined,” where I took a stab at defining just what luxury is. To illustrate something luxurious, I could think of no better example than a Rolex timepiece, something nearly any person would consider a luxury purchase. When you look at a Rolex—regardless of the model, price, or number of complications—it is still a pretty “dumb” watch by today’s metrics. It does a decent job of keeping the time, never needs a battery change, and can survive underwater much further than you can, but doesn’t really do anything special when compared to watches that cost considerably less.

My second post here, “Luxury Defined—Take 2,” tried to define luxury as it pertains to home entertainment. To quote myself, getting “into the realm of true ‘luxury entertainment,’ we need to push the performance boundaries well beyond just what is necessary and start considering things like room integration and functionality.”

 

When it comes to a video display—one of the key components of any entertainment system, luxury or otherwise—what separates a luxury experience from something more typical? In his post, Luxury Isn’t About Price—It’s About Pride,” Andrew Robinson wrote that owning a luxury product like a pair of Wilson Audio speakers or a Mark Levinson amplifier resulted in feeling a pride of ownership. But you’re not likely to develop an emotional attachment to a video display. You could certainly love the picture and the experience, but you likely wouldn’t feel any deep connection to the physical technology itself. You often don’t spend time gazing at a projector, and virtually never touch it, so you don’t develop that prideful connection.

No, with a display, the luxury metric is generally measured in improved performance resulting in superior image quality. Adrienne Maxwell described the luxury direct-view displays featured at CES this past January, so in this post I’m going to focus on the luxury aspects of the front-projection market and five benefits gained from investing in a luxury projection system. (This post focuses on video projectors. But since a high-quality screen is just as important in any luxury entertainment system, I’ll be discussing those in a future post.)

 

Better Light Engine

One of the improvements in a luxury projector over lesser models is a better light engine. This can come in the form of either higher light output (measured in lumens), and/or a better light source, such as a laser instead of a traditional lamp-based design. A projector with higher light output is beneficial both for driving larger screen sizes and for delivering the high-brightness peaks required from HDR (high dynamic range) content. A laser light engine powers on and off far more quickly,

meaning significantly faster power on/off cycles. The laser light output can also be used dynamically to improve contrast ratio, and has a far longer lifespan (typically 20,000 hours) with significantly less dimming over its lifespan compared to a traditional lamp. Also, a better light source contributes to the projector’s ability to produce a wider range of the color spectrum.

What Makes A Projector Luxury?

JVC’s $35,000 DLA-RS4500K D-ILA 4K Projector

Better Lens

One of the factors that most influences image quality in traditional photography—either with a cellphone or traditional camera—is the quality of the lens. A larger lens with more glass elements does a better job of accurately capturing light and images the way we see them. Similarly, the quality of a projector’s primary lens greatly impacts the image up on screen. Consider Sony’s and JVC’s high-end projectors. These both use massive lenses featuring 18 all-glass elements. If bought separately, the lens alone would likely cost upwards of $10,000. The result is tighter focus, superior pixel detail, better corner-to-corner sharpness and color accuracy, less light loss, and tighter color alignment, all of which add up to superior images on screen.

 

Better Video Processing

Movies are typically filmed at 24 frames per second, this can result in having nearly 199 million pixels up on the screen every single second. That requires a lot of processing horsepower to make sure things look their best. This is especially important when watching non-native 4K content, such as traditional broadcast TV, DVD/Blu-ray discs, and much of the content on streaming services like Netflix and Amazon, which the projector’s video processor upscales to its 4K resolution. This is most essential with moving objects, and a good video processor will keep diagonal lines sharp and straight without introducing any “jaggies.” The quality of the processor also determines how well a projector tone-maps HDR images, delivering the widest range of contrast without crushing either blacks or whites.

 

Multiple Aspect Ratio Support

One of the real benefits of a luxury projection system is its ability to handle content filmed in different aspect ratios in the most cinematic manner. With a traditional 16:9 aspect ratio direct-view display, anything not 16:9 (including almost half of 

What Makes a Projector Luxury?

A Panamorph Paladin DCR anamorphic lens
mounted on a Sony VPL-VW885ES projector 

Hollywood movies, and an increasing amount of original content on streaming services like Netflix and Amazon) is shown with black bars at the top and bottom of the image. This makes these movies appear much smaller and less cinematic. By using a projector with either lens memory or a separate anamorphic lens such as a Panamorph Paladin along with a screen that incorporates variable masking à la Stewart Filmscreen’s Director’s Choice, you will always have the largest, most cinematic image on screen regardless of the aspect ratio the filmmakers chose, with no distracting black bars.

Better System Integration

Luxury projector manufacturers understand their products are likely to be part of a larger luxury system, so they are generally designed to better integrate with other components. Whether it is tighter, more reliable integration with a third-party control system like Crestron or Control4, the ability to generate and send notifications to the dealer if there is a problem, or offer advanced adjustment tools for a professional video calibrator, these projectors are meant to play nice with the entire system and ensure they deliver the goods whenever you press “Play”!

John Sciacca

Probably the most experienced writer on custom installation in the industry, John Sciacca is
co-owner of Custom Theater & Audio in Murrells Inlet, South Carolina, & is known for his writing
for such publications as
 Residential Systems and Sound & Vision. Follow him on Twitter at

@SciaccaTweets and at johnsciacca.com.