The home theater is dying.
That’s not to say that no one will ever again build a secluded, enclosed, darkened space within their home purely for the purpose of watching movies. Of course they will.
But these days, beautiful multi-use spaces are where it’s at. Rooms where you feel just as comfortable gathering the family for a game of DropMix or Settlers of Catan as watching a film. Rooms where a stray beam of sunlight isn’t the enemy. Rooms in which the décor says, “Read a book, Facetime with Grandma, host a dinner party,” not just, “Ticket, please.”
There are any number of reasons for this trend—from lifestyle changes to the fact that you can now achieve a level of cinematic performance with a few thousand dollars’ worth of gear that would have been unimaginable at any price just a few years ago. But we’ll leave those discussions for another day.
First, we have to figure out what to call these spaces. Because “media room” just doesn’t cut it. And nothing quite matches the evocative simplicity of “home theater.” (Gah, what a perfect turn of phrase that is.) Until we come up with something better, we at Cineluxe are rallying behind the term “luxury home entertainment.”
photo by John Frattasi
What does that mean, though? I think the “home entertainment” part of the equation speaks for itself. But what about the “luxury” part? Unsurprisingly, there’s little agreement around these parts about what that means. For me, it’s probably best summed up by Merriam-Webster’s second stab at defining the term: “something adding to pleasure or comfort but not absolutely necessary.”
Let’s face it—none of this is really necessary. Watching movies isn’t necessary. Streaming music and playing video games aren’t essential to life. But any time you seek to elevate the space in which you enjoy these pastimes beyond the barebones minimum, I think you’re engaging in this thing that we’re calling luxury home entertainment. That means selecting gear that delivers an elevated level of performance, sure. But it also means integrating that gear into your room in a way that doesn’t impinge upon its livability, its comfort, its aesthetics.
By the same token, it also means designing or decorating a room in such a way that all of its accoutrements disappear when your entertainment system turns on. It means finding that balance without compromising either aspect.
This philosophy is probably best summed up by designer Ilse Crawford in the final episode of the amazing documentary series Abstract: The Art of Design. “Luxury is attention,” she says. “It’s care. . . . Caring about the details. Thinking about how people will experience the place.”
True, a room designed as a luxury home entertainment space adds another level of complexity, because the very experience of the room changes from day to day, hour to hour. But as we move toward a time in which interior designers and technology integrators are viewed as collaborators and co-conspirators—not antagonists whose goals conflict—we’ll see these spaces become more and more common. And as they do, perhaps someone will come up with a pithier name for them.
Dennis Burger is an avid Star Wars scholar, Tolkien fanatic, and Corvette enthusiast
who somehow also manages to find time for technological passions including high-
end audio, home automation, and video gaming. He lives in the armpit of Alabama with
his wife Bethany and their four-legged child Bruno, a 75-pound American Staffordshire
Terrier who thinks he’s a Pomeranian.