Above: Theo’s personal home theater, the Roxy 2.0
The other day, while participating in a Cineluxe Hour podcast, I joined my colleagues Michael Gaughn, Dennis Burger, and John Sciacca to exchange—one more time—our thoughts about dedicated home theaters versus media rooms. Dennis seemed to believe that dedicated home theater has become less relevant in the last few years. A friend of his, he said, was selling his house in LA and the buyer wanted to reclaim the dedicated theater space and use it for something else. John chimed it to say that because consumers don’t want to cover over windows to make a room into a theater, dedicated theaters had become less popular than media rooms.
I respect both points of view, but I am not ready to accept that we’re witnessing the approaching demise of dedicated home theater. When I sold my past three homes—to people who did not know about me—it helped the sale every single time that there was a home theater in it. The argument that windows can discourage people from turning a room into a dedicated home theater is valid, although what really doesn’t help a dedicated theater is that most homes have no more than three bedrooms and they’re all used for the parents and their kids. Unless there’s a basement in the house, it’s hard to give up living space for a home theater.
There is yet another apparent foe of home theaters. Until recently, the only way to enjoy a movie without distractions was in the comfort of a well-equipped dedicated room. This is still mostly true, but something else is happening that has contributed to dedicated rooms losing some ground. No, our entertainment needs haven’t changed.
What has changed is that we now have access to unlimited content that we can watch any way we want—on our phones while riding the subway, on a tablet while taking a lunch break, on a monitor while flying on a plane. That has to have trivialized somewhat the experience of watching movies.
I’ve noticed what happens to me when I’m on a long flight—all that available content makes me feel like a kid in a candy store. I start watching a movie, and then I drop it to watch another . . . and another . . . and another. The abundance of content has made us increasingly less focused, and I’m guilty of that too. My desire to enjoy a movie on the big screen of my theater is still there. But I also find myself watching Amazon Prime or Netflix on a regular TV, flipping through the content just like I do on a plane.
Has this hurt dedicated home theaters? Probably. Watching a movie in a dedicated theater or going to the movies used to be an event. It is less so nowadays. But those fortunate ones who have the space and the extra money for a dedicated theater—and appreciate the difference—aren’t going to settle just for casual viewing. They will want both. My take is that dedicated home theaters will continue to be the only option for those who want the focused experience that no TV, smartphone, tablet, or media room can compete with.
Theo Kalomirakis is widely considered the father of home theater, with scores of luxury theater
designs to his credit. He is also an avid movie fan, with a collection of over 15,000 discs. Theo
is the Executive Director of Rayva.