Paradise Theater Tag

Cineluxe Trendsetters: Sam Cavitt

In the second in our series of interviews with the people who define and drive luxury home entertainment, we talk to Sam Cavitt of Paradise Theater, which has offices in Maui and San Diego. 

 

Sam is part of a small group of home theater specialists who don’t fit completely into the traditional categories of technology integrator, acoustical engineer, or interior designer. His main function is to bring together and coordinate the best people in the various trades necessary for creating no-compromise luxury private cinemas.

 

Believing that the standards for experiencing entertainment at home have fallen as people have settled for good-enough rooms and systems, Sam has a launched a Cinema Connoisseur initiative to educate the public on what it means to have an exceptional movie-watching environment.

 

In the interview above, he talks about how commercial theaters no longer represent the gold standard for movie watching, the benefits of an expertly crafted private cinema, and his goals for Cinema Connoisseur.

RELATED POSTS

Cineluxe Talks To Paradise Theater’s Sam Cavitt

A sampling of Sam Cavitt’s theaters, showing the wide variety of his work

Lisa Montgomery recently talked to Paradise Theater‘s Sam Cavitt about his advocacy for no-compromise high-performance home theaters in an age of “good enough” entertainment spaces. As you can read in Sam’s “A Great Home Theater is Like Fine Wine,” he feels that the move toward non-dedicated spaces is keeping people from appreciating the extraordinary playback quality contemporary gear can achieve. Sam further develops that theme in his conversation with Lisa, while also discussing the true definition of “luxury.”

—Ed.

How has the perception of home theater changed over the years?

Today, when I tell someone my company designs home theaters, it’s likely they think I’m talking about as little as a single soundbar-style speaker and a big-screen TV in the family room. Home theater has become such a generic term and the products so seriously commoditized that it’s lost much of its significance. People no longer look at home theater as what it can be—what it can bring to their lives—but instead focus on how conveniently and affordably it can be added to a home. Building a special space for the enjoyment of movie viewing is often deemed to be unnecessary.

 

It sounds like home theater has become a more mainstream amenity instead of a luxury item. Is this a bad thing?

If you mean the difference between a commodity and luxury item, the answer is yes. Today the word “luxury” is misinterpreted. The true definition of luxury is something that is so clearly superior to alternatives due to quality of materials,

Sam Cavitt Interview

Sam Cavitt

workmanship, and design that it is inherently of a greater value; whereas a commodity is something that is only differentiated by low price.  Which would you prefer?

 

While mass-market home theaters may have exposed more people to the concept of home theater, it devalues the art, craftsmanship, and difference inherent in a genuine, state-of-the-art private cinema that’s been designed expressly for movie viewing. The general public isn’t being shown the differences between the experiences you get from a home theater “kit” versus the bespoke private cinemas we provide.

 

I notice that you’ve been referring to home theaters as private home cinemas. Is this intentional?

Yes. The level of engineering and design that goes into the theaters we create for our clientele is so many levels above and the results so substantially different from what you can get from “off the shelf” alternatives that we must be differentiated from what is commonly called home theater. The elements of a theater we think are vitally important simply can’t be achieved through easy-does-it 

types of approaches. We want to set ourselves apart as “cinema sommeliers,” an organization that helps our clientele understand and appreciate the differences we offer. One way to do this is to stop referring to our completed projects as home theaters and instead refer to them as “private cinemas.”

 

As a cinema sommelier, what level of service can clients expect to receive?

Like a wine sommelier imparts their knowledge to help each client select the perfect wine pairing, as cinema sommeliers, we help our clients understand the value of improved sound quality, video quality, acoustics, and aesthetics of a space, the differences between a great private cinema and an out-of-the-box home theater. We can identify the specific elements—from a room’s geometry and sonic signature to the expectations of those who will be enjoying it—to enable us to transform the space into something that’s truly amazing.

 

In our industry, most home theater specialists fail to identify and promote the value of what they do for their clientele. We feel home theaters have become a pleasure unexploited. I’ve made it my personal mission to spread the word to the public that it’s possible to have something great, that it is worthy of their consideration to acquire a private cinema that will enhance their enjoyment and that they can share with those they love—similar to what people now do with fine art, personal wine cellars, gourmet kitchens, and so on.

 

How does Paradise Theater handle the actual design and installation of the elements that make up a private home cinema?

We provide comprehensive private cinema design and engineering, including design of what we call the chassis or how a room is built, acoustical engineering, system specification, interior design services, and full documentation to support the build-out of the space as well as quality control and performance verification throughout the construction process. What we

don’t do is sell equipment. We leave that to the many well-qualified integration companies we partner with on projects. This allows us to focus on our core competency—ensuring that each phase of the project is completed to perfection. We are like an architect who leads the construction of a home, but providing complete quality assurance for private home theaters. From the first glimmer of an idea to the final experience, we handle the entire process from A to Z.

 

Your projects represent the upper echelon of home theater design. What can potential customers expect from Paradise Theater that they can’t get elsewhere?
Every theater we create is bespoke—there are no

cookie-cutter theaters. Each one is purposely designed to the specific objectives and desires of the client. The reason Paradise Theater exists is its commitment to excellence. Other firms might talk about “how” they do theaters and “what” they do to create theaters, but we focus on the “why.” Why do we create home theaters? Because creating something excellent is the basis of everything we do. It’s in our DNA—our raison d’être.

 

Given the high-end nature of your theaters, your target customers are those with the disposable incomes to afford them. What is it that inspires this group of consumers to invest in a private cinema designed by Paradise Theater?

The love of finer things. Paradise Theater clients are the same people who buy fine art and luxury automobiles. They are investing in things they love. We position a home theater the same way as any other luxury item—people should have one because they love movies, but even more so for the love of having an environment that lets them connect with friends and family and create unforgettable moments. We want our theaters to bring people together, share special experiences, and connect.

 

Have any of your clients found that your theaters have, in fact, enhanced their lives in some significant way?

Two top executives who were previous clients had such busy lives that they told us that they had never watched a movie together. After we created a private home cinema for them, movie night became a regular part of their personal and social lives—it was game-changing for them.

With more than 20 years under her belt covering all things electronic for the home, Lisa
Montgomery 
has developed a knack for knowing what types of products and systems
make sense for homeowners looking to update their abodes. When she’s not exploring
innovative ways to introduce technology into homes, Lisa breaks away from the electronics
world on a bike, kayak, or a towel on the beach.

A Great Home Theater is Like Fine Wine

A Great Home Theater is Like Fine Wine

The integrator (Station Earth), interior designer (Red Theory), and theater designer (Paradise Theater)
teamed up to deliver the best of all worlds with this unique private cinema

Years ago, when the term “home theater” originated, it was used to describe something exciting and new. For the first time, the window to the world of fantasy, formerly only available through the venerable “silver screen,” became available in the home. Larger-than-life images, the first immersive audio, and the rooms themselves—from Art Deco to classic to modern, reminiscent of famous theater palaces—started appearing in the homes of those who had the passion and the means to pursue the emerging amenity. A new community emerged, and for the first time we became home theater enthusiasts.

 

In the beginning, those who took up the challenge to bring this experience into the home were inspired by the challenge and the opportunity. The objective of the film producer, to achieve the willing suspense of disbelief, became the challenge for home theater designers. This suspension of disbelief is what great films produce, enabling the viewer to become fully

A Great Home Theater is Like Fine Wine

There are no limits to style when aesthetics are artfully integrated with engineering

engaged in the cinematic experience. To quote Roger Ebert: “Movies are the most powerful empathy machine in all the arts. When I go to a great movie I can live somebody else’s life for a while. I can walk in somebody else’s shoes.“ It takes a great theater environment to realize this experience.

 

On one hand, this earlier era might be considered the “heyday” of home theater, when owning one was considered a worthy

aspiration, and the professionals who designed them were part of an elite group committed to delivering spaces that included emerging technology, aesthetic elements, and performance. Home theater was emerging as a considerable pursuit with a growing community of enthusiasts and professionals. 

 

Ironically, this heyday, while enjoying the enthusiasm of a new idea, fell far short of today’s capacity to deliver excellence. In fact, we were learning, and made many mistakes along the way. However, those who have stayed the course now have the ability to deliver cinematic experiences in the home far superior to any past home theaters—and, in fact, far superior to all but a very few elite commercial or professional screening rooms. The images, the sound, the acoustics, and the knowledge enable us to deliver a level of quality we could only dream of in the past. Unfortunately, along the way home theater has taken on so many forms that those who might have an interest in the experience face a confusing set of options.

A Great Home Theater is Like Fine Wine

A bespoke interior design conceals a state-of-the-art immersive audio system
and theater chassis in this luxury-resort amenity cinema

Manufacturers today offer many alternative solutions that can transform family rooms, dens, even spare bedrooms into what are now called home theaters. It’s not necessarily a bad thing that a larger population of homeowners has an awareness and opportunity to enjoy home theater in some form. The problem is the inference that this defines home theater, that the difference between these solutions and a fully engineered high-performance home theater has become obscured. The rhetoric in some circles is that there is very little difference or that most people can’t tell the difference.

 

But these systems are a far cry from what is readily obtainable today and, most importantly, the purpose of home theater as it originated—a space created to support the artists’ intent, a willing suspension of disbelief; and the potential of the art today—a window to experience a world of art and fantasy like never before. 

It’s like wine. Some people are fine with a mediocre wine, while others have learned to appreciate the qualities of a finer, more expensive wine. People will always find a less expensive and less perfect way to do something, and, until they are shown the difference, will not realize there’s a big difference between the ordinary and the extraordinary. This is especially true when it comes to home theater.

 

Rather than merely focus on the technology behind the movie magic, my company applies a holistic approach, where every aspect of the environment—construction, engineering, aesthetics, and ergonomics—is crafted for the purpose of producing the finest private cinema experience every time. Consider us a bit of a unicorn in the home theater industry by focusing on what we have done and still do best: Designing luxurious, high-caliber, private spaces dedicated to superb movie viewing for our clients around the globe. 

ABOUT
PARADISE THEATER

 

My company, Paradise Theater, which has offices in both Hawaii and California, engineers and designs extraordinary high-performance private cinemas worldwide. Working with integrators, architects and interior designers, Paradise Theater provides the value-added services of optimized room acoustics, private theater performance engineering, design development and integration of theater interiors, and performance verification. The pursuit of excellence in private cinemas is the raison d’être for both me and my company.

—S.C.

Although a lot has changed in the home theater world—the types of technologies available, the variety of professionals who install them, and a looser definition of the term—my team and I have stayed true to the original goals of home theater design by customizing each and every room specifically to provide the best experience possible.

 

We have indeed carved a niche for ourselves in the home theater market by giving consumers a high-end option with high-end results. Yes, technology plays an integral role in the rooms we create, but amazing movie viewing is best achieved when in a space that’s been built, engineered, and designed for that one pastime. Light from windows, noise from a busy street, the hum of a video projector—nothing interferes with the movie-viewing action in an expertly crafted private home cinema.

 

Our mission is to create excellent home cinemas. It’s my passion, and the reason I continue to do what I do.

Sam Cavitt

Sam Cavitt is the founder & president of Paradise Theater in Kihei, HI and Carlsbad,
CA. 
Sam hails from Maui, where he can be found surfing, sailing, drumming, and paddling
when he is not designing.