Sam Cavitt Tag

Ep. 11: Inside The Minema with Sam Cavitt & William Erb

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This episode is the first chance we’ve had on The Cineluxe Hour to really dive deep into the creation of a luxury home theater. And the room explored here is a trailblazing effort that goes beyond being able to produce a better-than-movie-theater experience at home to include state-of-the-art video- and teleconferencing—a need that has come to the forefront as the pandemic has caused more and more people to work from home.

 

Since this theater, dubbed the Minema (for “mini cinema”), was essentially a collaboration between designer Sam Cavitt and his client, William Erb, we interviewed both William and Sam about the process that led to its creation.

 

Sam Cavitt (a frequent contributor to the site who we’ve featured in Cineluxe Trendsetters) is known for designing—and spreading the gospel about—no-compromise home entertainment spaces, which he prefers to call private cinemas.

 

William Erb isn’t a typical client. His enthusiasm for high-quality video and audio caused him to get deeply involved in the planning, building, and tweaking of the Minema. The mandate to create a high-end movie-watching and music-listening space that could also accommodate conferencing was difficult enough, but Sam and Willam had to make it all work within the constraints of a high-end LA condo.

 

Here’s an overview of the episode:

 

1:18  Sam talks about how a designer is different from an integrator, and how only a small group of people do what he does.

4:04  Sam discusses the kinds of clients he usually works with, and what makes someone a Cinema Connoisseur.

5:27  Sam introduces Willam, who talks about how he found Sam and brought together the team that created his theater.

10:34  What Sam and his company bring to a project like the Minema.

13:10  How Sam collaborates with integrators.

15:32  William describes his approach to finding the trades to create a theater.

18:01  William gives his objectives for the Minema.

20:12  The emergence of multi-use luxury theaters.

23:14  The problems of doing sound isolation in a condo.

29:00  William talks about how the theater was developed for more than just movie watching and what his expectations were for videoconferencing.

32:45  How to create a space where none of the functions are compromised.

37:19  The recent surge in demand for luxury home cinemas—and for making them more flexible.

42:10  William’s future expectations for his theater.

44:09  Sam on appreciating a private cinema as a luxury item.

46:29  William on how video- and teleconferencing is a great opportunity for integrators.

47:36  William on how beginning the planning of a theater by giving the integrator a budget number can actually hurt a client’s chances of getting what they’re looking for.

50:09  Sam talks about the importance of thinking of a private cinema as an experience and a luxury acquisition instead of just some room for watching movies.

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Sam Cavitt is the founder & CEO of Paradise Theater. His firm has collaborated with leading integrators, architects, designers & builders on nearly a thousand of the world’s finest private cinemas, employing an exclusive process that assures excellence always. Sam is also spearheading Cinema Connoisseur, an initiative to create a community of enthusiasts—cinema connoisseurs—both professional and public to embrace and enhance the world of private cinema and film. He likes to spend his spare time in Maui surfing, sailing, paddling & drumming.

William Erb is a longstanding movie enthusiast, music lover & home AV tinkerer. He has been using his spare time, now that he is semi-retired after a career in banking and biotech, to renovate his new home in Los Angeles with a private cinema and a distributed audio system, both state-of-the art. William became a client of Sam Cavitt’s Paradise Theater in the very early stages of his renovation project. He was lucky enough to get the private cinema completed just before lockdown, and is glad not to need an excuse to stay home to watch movies and listen to music. 

Michael Gaughn—The Absolute Sound, The Perfect Vision, Wideband, Stereo Review, Sound & Vision, The Rayva Roundtablemarketing, product design, some theater designs, a couple TV shows, some commercials, and now this.

A Media Room by Any Other Name

Making sure we have access to a high-quality movie-watching experience may become more important
now that our entire cinema experience may be our home cinema experience

In 2018, the last time I was in Paris, my wife and I were fortunate enough to visit the Musée de l’Orangerie before the crowds arrived. The Orangerie is where, along with many Impressionist paintings, Claude Monet’s extraordinary Water Lilies paintings are exhibited. Spellbinding! Unfortunately, many will never experience this in person; however, many will “see” these works in print, on screen, or via some other convenient conveyance. I assure all, until I visited Water Lilies at the Orangerie, I had not truly seen the masterpiece that Monet created. Being in the presence of the works themselves was indeed an advantage, but that is not all. The environment completed the experience. The artist knew this. In fact, Monet assisted architect Camille Lefevre with the architectural design. He even required skylights so the paintings would be viewed in natural light. The result, an experience I will repeat as often as I visit Paris!

 

What about Film? It has been called “the most complete, truly contemporary art form . . . a most marvelous machine for emotion” (Renzo Piano, architect of the new Academy Museum of Motion Pictures). Film, as an art form, has as unique a set of challenges. Its artistic value is in its effect on the individual, when tears, laughter, memories, or thrills materialize unforeseen. Does the environment play a part in this interaction? It might be said that those who want to experience the film art-form at its best should seek out those exhibitions dedicated for that purpose, the commercial cinema. Although, even if it 

A Media Room by Any Other Name

Claude Monet’s Water Lilies at the Musée de l’Orangerie, Paris

were possible during this pandemic (or advisable after), most commercial cinemas fall far short of that standard! Many may say that the right environment for viewing movies in the home is not a theater but a media room. But such blanket statements do not address important considerations, and labels such as commercial cinema, home theater, and media room do not unequivocally describe ideal solutions.

 

What considerations are vital in choosing the right environment to enjoy movies and other forms of entertainment in our homes? To truly get the most enjoyment from any media, be it movies, television series, music, or games, we need to become fully engaged. The state of full engagement is that magical time when the participant experiences the fullness of whatever media they are involved in. With music, the performance, timbre, rhythm, and mix coalesce into a whole in which a listener can be captivated. In games, the avatar becomes of greater substance than oneself. In film, the story, drama, imagery, sounds, and more create a realism that captivates us like no other experience. This “suspension of disbelief” is the essence and objective of these forms of entertainment art. It cannot be experienced when multi-tasking. It cannot be sustained when distracted. It is magic and is to be desired. This ability to be fully engaged should inform all considerations when determining the type of media environment to acquire for our home. 

 

This engagement requires a distraction-free environment. It may surprise many that this quality is not exclusive to dedicated home theaters. It is certainly much easier to do so within that configuration; however, many traditional home theaters fall far short of that objective. Distractions can be caused by many sources, but the most commonly discussed is noise. Noise is particularly distracting because humans are designed to detect sounds, and once we do, it is very difficult to ignore them. 

The damage to the state of engagement and the suspension of disbelief is significant, immediate, and persistent. Our experience is visceral, emotional, and transient. Once a magical moment is disturbed, it is lost. Think of how frustrated we feel when someone’s cellphone rings in a movie theater. That moment in time is lost and cannot be regained, even when the content is replayed. It is different.

 

This is where the discussion of the right media environment—dedicated theater or media room—can become confusing. The labels do not help. For instance, even a beautifully decorated dedicated theater that has inadequate wall construction, noisy HVAC, projector, and other equipment fans (to mention a few common oversights), will be fraught with distractions and as prone to destroy magic moments as any room. On the other hand, a media room that shares space with other activities has inherent distractions in addition to those mentioned above. If those activities produce any noise at all and will be engaged in while participants are attempting to enjoy movies, music, or other media, distractions will result. But if such a multi-use room is designed to be acoustically isolated, and HVAC 

and other ventilation is kept to an inaudible level, such a room can provide a distraction-free environment. Of course, it will be necessary to limit competing activities when it is desirable to be fully engaged in a movie, music, or other program.

 

Distractions are not limited to noise. While sound quality is key to the experiences available in today’s movies, games, and productions, the quality of the visual imagery is just as important. Ever-increasing resolution, color gamut, and high dynamic range provide the tools to display astounding cinematography. Combine that with immersive sound, great stories, acting, and production, and you will want to get lost in the experience! Unfortunately, many popular design trends are not conducive to that goal. Natural light, light colors, competing design elements, casual seating arrangements, and other factors can compete with the visual experience. These are clearly desirable attributes for living spaces, but if the best media entertainment experience is a goal, they must be considered accordingly. 

 

Many will point to the rapidly developing LED technology as a solution that negates abundant natural light and lightly shaded décor as an issue. While it is true that these displays can provide hyper-realistic imagery even in high ambient-light conditions, the viewer is still part of the equation. If the objective is maximum enjoyment of an art form, especially movies, but also games and musical performances, distractions will impede that goal. When we are distracted, the engagement is broken and the magic is lost. If that were not the case, Monet would not have insisted on the right environment for his form of visual art! In fact, to achieve the desired results, what may initially seem to be desirable may be counterproductive. An example of this is the recent advent of immersive sound. Notable film producers, directors, and sound editors caution the overuse of these “desirable” effects because they take the audience’s attention away from the screen and subsequently out of the “spell” or suspension of disbelief. It requires a higher standard and is a more difficult challenge to achieve the artful and appropriate application of immersive sound to achieve the desired effect. In the same way, if we are to create media rooms that perform, we must not blindly follow design trends or even personal bias but instead accept the challenge and create interior environments that both support the purpose and are aesthetically pleasing. 

 

Distractions are not the only concern. There are many elements that need to be correct if the optimum media experience is the goal. This holds true in both dedicated-theater and media-room applications. In order to achieve the elusive suspension of disbelief, a lot has to take place. Of course, the production of the art itself must be well executed. Amazing cinematography and artfully crafted and often thrilling sound combined with compelling plots and talent is job one. But all that is for naught if it is not presented in such a way that faithfully reproduces the artist’s intent. Video imagery must be presented to viewers correctly and unimpeded. Listeners must receive the audio information accurately and as intended.  Achieving these characteristics requires careful engineering and integration of the technologies with the design. This is required in either a dedicated theater or a media room.

 

Labels can obscure the objectives. Thinking that a dark room with rows of seats and acoustical fabric walls will necessarily provide proper sight lines, viewing angles, and balanced immersive sound is just as inaccurate as thinking that these considerations don’t matter as long as the room looks good. Whether in a theater or a media room, sight lines, viewing angles (horizontal and vertical), as well as light and color considerations must be planned. Speaker positioning, dispersion, sound power, and acoustics must be correct as well. When we have properly addressed all the design and engineering considerations, the difference between a well-designed media room and a well-designed dedicated theater is hard to distinguish. However, if the term media room is being used to describe a great room with a large screen over the fireplace and speaker locations compromised due to traffic patterns, billiard table, windows, and vaulted ceilings, the difference is unmistakable.      

 

A great room as described above can be a wonderful part of the home, offering casual socializing, convenience to kitchens, patios, and access to other fun diversions. But if we were to modify the design of that space to support the performance we desire for our movies, music, and other beloved media, what would that look like? Would we be willing to lose the fireplace, the billiards, and the windows? Does the ceiling have to come down? But is that even necessary? What about those pivoting and invisible speakers, or a bigger screen over the fireplace, and doesn’t that room-correction system fix the acoustics? While these devices are available and even advisable for great-room applications, do not be deceived. There is a discernible and measurable difference between the entertainment experience in a multi-purpose room that includes the aforementioned compromises and that of a performance-engineered room that is not compromised, whether that room is called a cinema, theater, or media room. 

 

All of these rooms serve a purpose. More important, though, is the question of whether the room we design serves the right purpose. The pathway to success is not labels but thoughtful, objective design, scientifically valid acoustical engineering, meticulous engineering of systems, mechanical, and ergonomics, quality assurance, and professional-quality workmanship.The key that will unlock that pathway is communication. If the audience is not aware of the difference, and more importantly, the value of that difference and the impact it will have in their lives, the audience will not listen. However, like Monet’s Water Lilies, once experienced, there is no acceptable substitute for the real thing in the right setting. We should accept no less. 

Sam Cavitt

Sam Cavitt is the founder & president of Paradise Theater in Kihei, HI and Carlsbad, CA.
Sam hails from Maui, where he can be found surfing, sailing, drumming, and paddling
when he is not designing.

6 Questions to Ask About a Private Cinema

This theater’s sleek decor conceals finely tuned engineered acoustics and a high-performance, high-channel-count immersive audio system. An admirable place to shelter during the crisis and to celebrate when it’s over!

Why private cinema?

Film, television, and music are three of the most important art forms and media of modern society. While music has existed for ages, film and TV are more recent phenomena. All, however, share a timeless attribute that fulfills a necessary aspect of our lives: Entertainment. 

 

In times past, we would go to the theater for our drama or to a hall for our music. Now we carry them with us, but at what cost? Arguably at the cost of the experience and quality. Private cinema can reverse this trend. In the case of film, even noted directors have publicly stated that a private cinema, properly executed, is superior to any commercial theater. The beauty is

that a private cinema can deliver all three of these important entertainments at the highest level in a setting designed to be shared with our dearest friends and family!

 

What attributes should you look for?

A quiet room that delivers your choice of entertainment without distraction or interruption. An acoustically balanced room that is skillfully designed to also be ergonomically correct for your desired audience size. That design should be elegantly integrated to provide beauty but without compromising the performance. Your cinema should be properly equipped with a system engineered to deliver a defined level of performance, and that system should be calibrated, tuned, and programmed to provide reliability and ease of use. Finally, the room and system must be skillfully constructed, finished, installed, and managed so the engineered performance and designed elegance will be successfully delivered, assuring that you can enjoy your entertainment reliably for years.

 

How can you be assured your private cinema includes these attributes?

Just as there are several attributes to consider, all of which are vital, this assurance will mandate a closer look. Resist the trend to favor convenience and compromise over perseverance and performance. There are many home theater solutions that promise a one-stop, turnkey solution but leave many vital elements unaddressed. Unfortunately, when the truth comes out, it is too late to correct these oversights. Construction and design considerations, no different than with any residential project, must be addressed. Acoustics and aesthetics need to be integrated to bring out the best of both worlds. Ergonomics and engineering combined to assure comfort and an unequalled experience. Technical expertise is needed to provide the cutting-edge systems that drive the action. There are many moving parts that alone, would fall short. 

 

Who can bring it all together?

Someone will need to take responsibility for all the essential attributes, advise you on the impact of every decision, and help you make the right choices. Once these choices are 

made, these directions need to be documented and verified through a reliable design and engineering process. Subsequently, the team necessary to bring it all to fruition must be coordinated and supervised in order to assure quality control and verify performance.

 

In the past, a vendor for one or more sub-categories found within a private cinema has attempted to provide this project management and oversight with mixed results. The better approach is to engage a professional who, like a project

architect, has the overall objective in sight. Like a symphony orchestra, a conductor is needed to keep all the parts in harmony. The grand finale, the responsibility of the maestro!

 

When should I get the process started?

The correct answer is simple, however, rarely given. The response will differ depending on who is asked. The provider of seats may quote the lead time for manufacture of the furniture. A manufacturer of electronics may look at inventory to provide the answer. A finish subcontractor, their current pipeline and backlog of work. These considerations and others are coming from a limited perspective and wrought with potential pitfalls.

 

The correct answer is, “immediately”!  A private cinema is possibly the most complex and interdependent design specialty in any architectural project. The potential for missteps is tremendous. A designer may like the idea of a refrigerated snack bar that could be located in a lobby but 

TRENDING IN PRIVATE CINEMA

Current events have spurred some unique feedback and inquiries from both current and prospective private cinema owners. Here are a few examples:

 

Video conferencing
Current owners are commenting about how great it is to reach out from an ideal environment to others, while prospective owners are seeing the potential benefit. Any private cinema can serve as an unparalleled environment to conference in, and pre-planning can raise the quality of this experience.

 

Healthy break
It can be hard to find respite in stressful times but private cinema owners have the advantage of a space designed to be insulated from the outside world. A refuge in which to read, listen, and relax. It’s good for our health.

 

Entertainment is good for us, too!
There are many things we cannot do currently, but enjoying entertainment together is one of the most beneficial activities of all!

 

The new normal movie theater experience?
The film and theater industries were in flux even before the crisis. What will the future hold? We are already seeing developments for bringing the movies home. For those with private cinemas, the “new normal” may be better than the old!

S.C.

instead compromises the noise level of the cinema. Poured-in-place seating platforms “cast in stone” create poor listening positions. An unfortunate entry-door location skews the immersive system configuration, negating a smooth and believable immersive experience. A shared mechanical system shares not only ventilation with the adjacent powder room but the sounds. These defects and more can simply be eliminated with early planning. Some, however, cannot be corrected after the fact. The price for early consultation is no more, but the cost of oversights can be irreparable.

 

Where?

Your home. Do not allow yourself to be compromised. It is your home, your life, your time with those you love. There are many choices we make when we design our homes. From kitchen appliances to living-room furnishings to swimming pools and spas. Likewise, we make many acquisitions that bring us joy. From fine automobiles, jewelry, and watches, even fine art. All worthy rewards for a life well lived! But consider this. A private cinema is one amenity that serves to enhance and even facilitate the most elusive and irreplaceable asset: Good times in the company of those we love.   

Sam Cavitt

Sam Cavitt is the founder & president of Paradise Theater in Kihei, HI and Carlsbad,
CA. 
Sam hails from Maui, where he can be found surfing, sailing, drumming, and paddling
when he is not designing.

Does Watching Movies Really Matter Right Now?

Does Watching Movies Really Matter Right Now?

What we do seems frivolous at times like this, but is it?

 

A time like this elicits many thoughts and emotions. Naturally, concern ranks high on that list. However, self-reflection may also arise. What can we do to help? Are we doing enough? How about our work. Is it relevant? Is it frivolous?

 

As a private-cinema design and engineering firm, this last consideration resonates. In the gamut of career paths, from first responders, doctors, nurses, and public-safety providers to those of us providing entertainment solutions, we might think of

ourselves as being on the unimportant end of the spectrum. Certainly, in times of immediate crisis, screening a film or the availability of background music are not urgent needs.

 

Not everyone can be on the front lines. Just like theater designers and integrators, most who own or are considering private cinemas or other similar entertainment amenities are more of the entrepreneur type. Entrepreneurs’ contributions to society include providing careers, stimulating the economy, and providing products and services that enrich the lives of others. Where would we be without these things? All of us look forward to when we can get back to business and on with our lives.

 

And what about that? What our lives will look like is an important consideration. Undeniably, they will be different. How so is yet to be determined. That determination is in many ways up to us. Individually, we can choose to shrink away, following recent trends even further into an isolated lifestyle, connecting electronically but leaving more tangible contact in the past. Too risky. 

 

And what about those pursuits that feed our happiness—fine dining, art, and entertainment, among others? These will change for certain. But it will serve no good purpose to compromise on life well lived. It is vital that we continue to pursue and celebrate the best that life has to offer. Our meals should be exquisite; we must find beauty and appreciate it. We are created to celebrate and enjoy. 

 

But not alone. A 75-year Harvard study tells us that it is the quality of our relationships that counts. Good relationships keep us healthier, happier, and living longer. So, it isn’t just about finding things to enjoy, it is about enjoying them with those we love. We know this but we don’t always act on it. We are more likely to grab a bite on the run than prepare a meal to enjoy together. Plug in our earbuds instead of going to a concert and stream the latest movie on our device rather than go out to the movies.

 

Next to dining together, group entertainment activities are the most important times for building togetherness. Unfortunately, these facts do not bode well for us given 

today’s trends. It seems the mad rush to do more has resulted in our doing less of the more important things. We do not take the time to savor a meal together. Instead we rush to a convenient eatery to sit at the same table miles apart from others as we check email, social media, and text before rushing off to the next pressing activity. Would it make a difference if the dining experience were more compelling—a meaningful occasion, capable of breaking the spell of our urgent lives, enabling us for a time to pause, connect, and enjoy the time and each other? 

 

Applying this logic to our entertainment activities, we can see that private cinema has much to offer. First of all, movies are intended to draw us away from the whirlwind of life and into a story. Using our emotions, thoughts, and senses, film is the one artform capable of engaging us so completely. The result is a connection.

Does Watching Movies Really Matter Right Now?

This CEDIA Gold Award-winning private cinema was designed and engineered
by Paradise Theater and installed by DSI Luxury Technology

Even in a public theater, strangers laugh, curse, and cry together. How much moreso if the audience is family and friends gathered together. The private cinema experience itself becomes an event and a destination. Important if we are to realize the benefits of gathering. It is too easy to multi-task our way through casual gatherings, thus failing to connect. Choosing to come together for the purpose of enjoying an anticipated movie or program and sharing that experience is singularly bonding. What’s more, private cinemas, when well done, are particularly attractive spaces. It’s easy to lose track of time when ensconced within these environs. A private cinema is an altogether appealing diversion!

 

None too soon, there will come a time for us all to put this social distancing behind. In the meantime, we can all do our part to stay safe and make those first responders’ and public servants’ jobs easier. Those of us in business can be diligent to maintain our enterprises and supply the jobs, products, and services we have under our purview.

 

We in the entertainment-related industries can take heart that what we do will be essential to our society as we recover. Who knows, we might have some impact in doing it better this time around as we offer ways to make our homes into places that draw us together rather than staying apart. Where our love of life, beauty, family, and friends can be more contagious than any virus. After all, it is transmitted with laughter and a smile. Both pretty common occurrences in a private theater.

Sam Cavitt

Sam Cavitt is the founder & president of Paradise Theater in Kihei, HI and Carlsbad,
CA. 
Sam hails from Maui, where he can be found surfing, sailing, drumming, and paddling
when he is not designing.

Cineluxe Trendsetters: Sam Cavitt

In the second in our series of interviews with the people who define and drive luxury home entertainment, we talk to Sam Cavitt of Paradise Theater, which has offices in Maui and San Diego. 

 

Sam is part of a small group of home theater specialists who don’t fit completely into the traditional categories of technology integrator, acoustical engineer, or interior designer. His main function is to bring together and coordinate the best people in the various trades necessary for creating no-compromise luxury private cinemas.

 

Believing that the standards for experiencing entertainment at home have fallen as people have settled for good-enough rooms and systems, Sam has a launched a Cinema Connoisseur initiative to educate the public on what it means to have an exceptional movie-watching environment.

 

In the interview above, he talks about how commercial theaters no longer represent the gold standard for movie watching, the benefits of an expertly crafted private cinema, and his goals for Cinema Connoisseur.

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Cineluxe Talks To Paradise Theater’s Sam Cavitt

A sampling of Sam Cavitt’s theaters, showing the wide variety of his work

Lisa Montgomery recently talked to Paradise Theater‘s Sam Cavitt about his advocacy for no-compromise high-performance home theaters in an age of “good enough” entertainment spaces. As you can read in Sam’s “A Great Home Theater is Like Fine Wine,” he feels that the move toward non-dedicated spaces is keeping people from appreciating the extraordinary playback quality contemporary gear can achieve. Sam further develops that theme in his conversation with Lisa, while also discussing the true definition of “luxury.”

—Ed.

How has the perception of home theater changed over the years?

Today, when I tell someone my company designs home theaters, it’s likely they think I’m talking about as little as a single soundbar-style speaker and a big-screen TV in the family room. Home theater has become such a generic term and the products so seriously commoditized that it’s lost much of its significance. People no longer look at home theater as what it can be—what it can bring to their lives—but instead focus on how conveniently and affordably it can be added to a home. Building a special space for the enjoyment of movie viewing is often deemed to be unnecessary.

 

It sounds like home theater has become a more mainstream amenity instead of a luxury item. Is this a bad thing?

If you mean the difference between a commodity and luxury item, the answer is yes. Today the word “luxury” is misinterpreted. The true definition of luxury is something that is so clearly superior to alternatives due to quality of materials,

Sam Cavitt Interview

Sam Cavitt

workmanship, and design that it is inherently of a greater value; whereas a commodity is something that is only differentiated by low price.  Which would you prefer?

 

While mass-market home theaters may have exposed more people to the concept of home theater, it devalues the art, craftsmanship, and difference inherent in a genuine, state-of-the-art private cinema that’s been designed expressly for movie viewing. The general public isn’t being shown the differences between the experiences you get from a home theater “kit” versus the bespoke private cinemas we provide.

 

I notice that you’ve been referring to home theaters as private home cinemas. Is this intentional?

Yes. The level of engineering and design that goes into the theaters we create for our clientele is so many levels above and the results so substantially different from what you can get from “off the shelf” alternatives that we must be differentiated from what is commonly called home theater. The elements of a theater we think are vitally important simply can’t be achieved through easy-does-it 

types of approaches. We want to set ourselves apart as “cinema sommeliers,” an organization that helps our clientele understand and appreciate the differences we offer. One way to do this is to stop referring to our completed projects as home theaters and instead refer to them as “private cinemas.”

 

As a cinema sommelier, what level of service can clients expect to receive?

Like a wine sommelier imparts their knowledge to help each client select the perfect wine pairing, as cinema sommeliers, we help our clients understand the value of improved sound quality, video quality, acoustics, and aesthetics of a space, the differences between a great private cinema and an out-of-the-box home theater. We can identify the specific elements—from a room’s geometry and sonic signature to the expectations of those who will be enjoying it—to enable us to transform the space into something that’s truly amazing.

 

In our industry, most home theater specialists fail to identify and promote the value of what they do for their clientele. We feel home theaters have become a pleasure unexploited. I’ve made it my personal mission to spread the word to the public that it’s possible to have something great, that it is worthy of their consideration to acquire a private cinema that will enhance their enjoyment and that they can share with those they love—similar to what people now do with fine art, personal wine cellars, gourmet kitchens, and so on.

 

How does Paradise Theater handle the actual design and installation of the elements that make up a private home cinema?

We provide comprehensive private cinema design and engineering, including design of what we call the chassis or how a room is built, acoustical engineering, system specification, interior design services, and full documentation to support the build-out of the space as well as quality control and performance verification throughout the construction process. What we

don’t do is sell equipment. We leave that to the many well-qualified integration companies we partner with on projects. This allows us to focus on our core competency—ensuring that each phase of the project is completed to perfection. We are like an architect who leads the construction of a home, but providing complete quality assurance for private home theaters. From the first glimmer of an idea to the final experience, we handle the entire process from A to Z.

 

Your projects represent the upper echelon of home theater design. What can potential customers expect from Paradise Theater that they can’t get elsewhere?
Every theater we create is bespoke—there are no

cookie-cutter theaters. Each one is purposely designed to the specific objectives and desires of the client. The reason Paradise Theater exists is its commitment to excellence. Other firms might talk about “how” they do theaters and “what” they do to create theaters, but we focus on the “why.” Why do we create home theaters? Because creating something excellent is the basis of everything we do. It’s in our DNA—our raison d’être.

 

Given the high-end nature of your theaters, your target customers are those with the disposable incomes to afford them. What is it that inspires this group of consumers to invest in a private cinema designed by Paradise Theater?

The love of finer things. Paradise Theater clients are the same people who buy fine art and luxury automobiles. They are investing in things they love. We position a home theater the same way as any other luxury item—people should have one because they love movies, but even more so for the love of having an environment that lets them connect with friends and family and create unforgettable moments. We want our theaters to bring people together, share special experiences, and connect.

 

Have any of your clients found that your theaters have, in fact, enhanced their lives in some significant way?

Two top executives who were previous clients had such busy lives that they told us that they had never watched a movie together. After we created a private home cinema for them, movie night became a regular part of their personal and social lives—it was game-changing for them.

With more than 20 years under her belt covering all things electronic for the home, Lisa
Montgomery 
has developed a knack for knowing what types of products and systems
make sense for homeowners looking to update their abodes. When she’s not exploring
innovative ways to introduce technology into homes, Lisa breaks away from the electronics
world on a bike, kayak, or a towel on the beach.

A Great Home Theater is Like Fine Wine

A Great Home Theater is Like Fine Wine

The integrator (Station Earth), interior designer (Red Theory), and theater designer (Paradise Theater)
teamed up to deliver the best of all worlds with this unique private cinema

Years ago, when the term “home theater” originated, it was used to describe something exciting and new. For the first time, the window to the world of fantasy, formerly only available through the venerable “silver screen,” became available in the home. Larger-than-life images, the first immersive audio, and the rooms themselves—from Art Deco to classic to modern, reminiscent of famous theater palaces—started appearing in the homes of those who had the passion and the means to pursue the emerging amenity. A new community emerged, and for the first time we became home theater enthusiasts.

 

In the beginning, those who took up the challenge to bring this experience into the home were inspired by the challenge and the opportunity. The objective of the film producer, to achieve the willing suspense of disbelief, became the challenge for home theater designers. This suspension of disbelief is what great films produce, enabling the viewer to become fully

A Great Home Theater is Like Fine Wine

There are no limits to style when aesthetics are artfully integrated with engineering

engaged in the cinematic experience. To quote Roger Ebert: “Movies are the most powerful empathy machine in all the arts. When I go to a great movie I can live somebody else’s life for a while. I can walk in somebody else’s shoes.“ It takes a great theater environment to realize this experience.

 

On one hand, this earlier era might be considered the “heyday” of home theater, when owning one was considered a worthy

aspiration, and the professionals who designed them were part of an elite group committed to delivering spaces that included emerging technology, aesthetic elements, and performance. Home theater was emerging as a considerable pursuit with a growing community of enthusiasts and professionals. 

 

Ironically, this heyday, while enjoying the enthusiasm of a new idea, fell far short of today’s capacity to deliver excellence. In fact, we were learning, and made many mistakes along the way. However, those who have stayed the course now have the ability to deliver cinematic experiences in the home far superior to any past home theaters—and, in fact, far superior to all but a very few elite commercial or professional screening rooms. The images, the sound, the acoustics, and the knowledge enable us to deliver a level of quality we could only dream of in the past. Unfortunately, along the way home theater has taken on so many forms that those who might have an interest in the experience face a confusing set of options.

A Great Home Theater is Like Fine Wine

A bespoke interior design conceals a state-of-the-art immersive audio system
and theater chassis in this luxury-resort amenity cinema

Manufacturers today offer many alternative solutions that can transform family rooms, dens, even spare bedrooms into what are now called home theaters. It’s not necessarily a bad thing that a larger population of homeowners has an awareness and opportunity to enjoy home theater in some form. The problem is the inference that this defines home theater, that the difference between these solutions and a fully engineered high-performance home theater has become obscured. The rhetoric in some circles is that there is very little difference or that most people can’t tell the difference.

 

But these systems are a far cry from what is readily obtainable today and, most importantly, the purpose of home theater as it originated—a space created to support the artists’ intent, a willing suspension of disbelief; and the potential of the art today—a window to experience a world of art and fantasy like never before. 

It’s like wine. Some people are fine with a mediocre wine, while others have learned to appreciate the qualities of a finer, more expensive wine. People will always find a less expensive and less perfect way to do something, and, until they are shown the difference, will not realize there’s a big difference between the ordinary and the extraordinary. This is especially true when it comes to home theater.

 

Rather than merely focus on the technology behind the movie magic, my company applies a holistic approach, where every aspect of the environment—construction, engineering, aesthetics, and ergonomics—is crafted for the purpose of producing the finest private cinema experience every time. Consider us a bit of a unicorn in the home theater industry by focusing on what we have done and still do best: Designing luxurious, high-caliber, private spaces dedicated to superb movie viewing for our clients around the globe. 

ABOUT
PARADISE THEATER

 

My company, Paradise Theater, which has offices in both Hawaii and California, engineers and designs extraordinary high-performance private cinemas worldwide. Working with integrators, architects and interior designers, Paradise Theater provides the value-added services of optimized room acoustics, private theater performance engineering, design development and integration of theater interiors, and performance verification. The pursuit of excellence in private cinemas is the raison d’être for both me and my company.

—S.C.

Although a lot has changed in the home theater world—the types of technologies available, the variety of professionals who install them, and a looser definition of the term—my team and I have stayed true to the original goals of home theater design by customizing each and every room specifically to provide the best experience possible.

 

We have indeed carved a niche for ourselves in the home theater market by giving consumers a high-end option with high-end results. Yes, technology plays an integral role in the rooms we create, but amazing movie viewing is best achieved when in a space that’s been built, engineered, and designed for that one pastime. Light from windows, noise from a busy street, the hum of a video projector—nothing interferes with the movie-viewing action in an expertly crafted private home cinema.

 

Our mission is to create excellent home cinemas. It’s my passion, and the reason I continue to do what I do.

Sam Cavitt

Sam Cavitt is the founder & president of Paradise Theater in Kihei, HI and Carlsbad,
CA. 
Sam hails from Maui, where he can be found surfing, sailing, drumming, and paddling
when he is not designing.