Sony Digital Cinema Tag

Checking Out Sony’s First Digital Cinema

With the last day of CES ending at 4 p.m., and my flight home usually not leaving until around midnight (2:04 a.m. this year, as it turned out), I’ve developed a post-CES tradition of going to watch a movie at one of the premium large-format cinemas in Las Vegas.

Two years ago, I visited the AMC Town Cinemas to see The Commuter in that theater’s Dolby Cinema. This year, I was excited to visit the first—and currently only—Sony Digital Cinema, at the Galaxy Theatres in the Las Vegas Boulevard Mall. 

 

Even more exciting, this was the final week Star Wars: Episode IX—The Rise of Skywalker would be playing there, giving me a much desired second viewing of the film in arguably the finest theater in Vegas and potentially the entire country. (I am keeping this spoiler-free for anyone who has yet to see the movie.)

 

Last February, Sony announced it would be introducing its new Digital Cinema, the company’s first foray into an

Checking Out Sony's First Digital Cinema

experiential premium large-format (PLF) theater. The Vegas theater location opened in April, with Shazam being the first film shown. (A second theater is expected to open in the Dallas/Fort Worth area this spring.)

 

I had wanted to visit the theater since reading about its opening, so I was extremely excited to finally be able to stop by after CES. The ticket prices were surprisingly reasonable, with an evening show costing just $14.75 (plus a small convenience fee 

for booking online). Compared to theaters in New York and LA, that is a bargain and a half!

 

Designed to compete against Dolby Cinemas and IMAX, the Sony PLF theaters are built around Sony’s flagship dual 4K HDR laser projectors as well as Dolby Atmos immersive audio. The SRX-R815DS projector combination delivers 30,000 total lumens on screens up to 82 feet wide with an industry-leading 10,000:1 contrast ratio.

 

The Sony Digital Cinema is touted as having “the biggest screen in Las Vegas,” and, in a town where size matters and bigger is better, that means something. While the theater didn’t have exact specs on the screen size, they said it measures roughly four stories tall by seven stories wide.

 

On the audio side, the Sony theater has a total of 18 side surround speakers (nine per side), six rear surrounds, and 16 overhead height speakers, along with an array of screen and subwoofer channels, delivering pinpoint audio immersion from any seat.

 

As you approach the ticket taker, you are greeted by an

array of nine flat panels showing what is playing in each of the theaters, along with a large display advertising the Sony Digital Cinema in Auditorium 2.

 

Dolby incorporates something it calls “inspired design” into its Cinemas, which is meant to transport viewers into another space to be fully absorbed in the cinematic experience. This starts before you even walk into the auditorium with an audio/

visual pathway with a full-motion HD video wall, and immersive sound sets the mood as you enter.

 

The Sony theater doesn’t employ anything quite so impressive, rather a sleek sign as well as digital signage indicating the movie playing and upcoming showtime.

 

Entering the theater, you get your first glimpse of the massive screen, and it definitely doesn’t disappoint. This is an auditorium where you would not want to sit anywhere near the front rows, as you would be straining your neck trying to take in the full scope of the image. The screen takes up nearly the entire front wall, and definitely fills your field of view.

 

The auditorium holds up to 217 people, with an entire row reserved for handicap seating. Chairs can be reserved 

Checking Out Sony's First Digital Cinema

when ticketing, and each faux-leather seat offers full power recline as well as a swing-out snack tray with integrated drink holder. (The theater has a large snack bar with a fairly extensive food and drink offering.)

 

The chairs were very comfortable, but I do prefer the Dolby Cinema’s seating, which is in two-chair, “loveseat” arrays where you can pull up the center arm rest for two people to sit together, if desired.

Checking Out Sony's First Digital Cinema

Also, there wasn’t as much care given to sightlines at the Sony theater compared to Dolby. Depending on where you sat—and how high or low you sat in your seat—the view of the very bottom of the screen could be blocked by the front-row seats. Also, the Sony seating array felt more like traditional “stadium-style” seating, where the Dolby seating has partitions between rows and is

staggered and positioned so you can’t see anyone in front or behind you, making it feel like a more private, personal experience.

 

For a design aesthetic, Sony chose a dark grey paneling look for the floors and walls, which offered a good contrast to the black seating and kept the environment nice and dark. Blue accent lights highlight each of the surround and height speakers 

prior to the beginning of the film.

 

The assistant general manager, Mike Boyd, was a fantastic ambassador for the cinema, and when I shared my enthusiasm for being able to experience the Sony Cinema, he went out of his way to provide me any details, including bringing the head projectionist down and letting me speak with him.

 

The projectionist, Paul, offered to let me stick around after the film for a special private viewing of some of Rise of Skywalker in 3D. However, 

Checking Out Sony's First Digital Cinema

due to some issues with my plane reservation, I had to head to the airport straight after the movie finished.

 

Sonically, Star Wars sounded flat-out awesome. The system delivered deep, powerful bass that was tight and sharp, easily able to produce frequencies I could feel in my seat. The snap and thrum of lightsabers delivered a near tactile experience that added to their power. The large array of surround and overhead speakers produced truly hemispherical sound, with ships streaking down the side channels and lots of creaks, groans, and water dripping from overhead aboard the destroyed Death Star, and voices echoing overhead and swirling around the room at appropriate moments.

Checking Out Sony's First Digital Cinema

Visually, the Sony projector combo easily lit up the entire screen, delivering bright and intense whites as well as deep and inky blacks. The brilliant reds of Kylo Ren’s light saber sizzled off the screen with true HDR vibrancy, as did crackling Force lightning bolts. The screen was so huge, the heaving waves 

outside the destroyed Death Star almost felt a bit disorienting, like I was floating and rolling on the water. Images were tack-sharp with razor-edged detail.

 

My one complaint with the image quality had nothing to do with the projector system, but rather with the layout of the theater. The walkway running between the first three rows of seats and the reserved handicap seating is constantly illuminated with pathway lighting. This was distracting, and just enough to kill the absolute contrast the Sony projection system is capable of, showing that the auditorium wasn’t truly black during dark scenes. Also, the lower corners of the screen were washed out a bit from the stair lighting left and right of the front three rows. I’m sure these are concessions to safety, but are issues I don’t recall with the Dolby Cinema.

 

I’m assuming readers will want me to choose a “winner” between the Dolby and Sony offerings, but that is difficult to do after watching two completely different films nearly two years apart. I’ll say that both theaters offer a fantastic experience that surpasses even what the finest luxury home cinema can deliver. Sonically, they were very similar (at least to my memory), with both featuring very immersive Dolby Atmos audio delivered via numerous speakers.

 

The Sony Cinema edges out Dolby in sheer size, but only by a few feet. However, I think I have to give the Dolby Cinema the edge in picture quality due to the better light control, keeping all stray light off the screen to deliver higher absolute contrast.

 

Bottom line, theater lovers living in or visiting Vegas have two great choices when it comes to watching cinematic content, and I’d strongly recommend checking out both for your next moviegoing experiences!

John Sciacca

Probably the most experienced writer on custom installation in the industry, John Sciacca is
co-owner of Custom Theater & Audio in Murrells Inlet, South Carolina, & is known for his writing
for such publications as
 Residential Systems and Sound & Vision. Follow him on Twitter at

@SciaccaTweets and at johnsciacca.com.

Are Home Theaters Making Movie Theaters Better?

Are Home Theaters Pushing Movie Theaters to Improve?

For years, home theater technology has been chasing after the commercial cinema, trying to keep up with this supposed Holy Grail of the cinematic experience. And over the years, every development that has come to the home —large screen, surround sound, 3D, and Dolby Atmos to name a few—began its life in a commercial cinema.

 

But lately the tides seem to be turning. Due to a variety of factors including the drastic improvement of home technologies, systems becoming far more affordable, and the wealth of original content provided by streaming services like Netflix and Amazon, more and more people are opting out of the commercial cinema experience and deciding to stay home.

 

One way in which commercial cinemas are trying to lure people back is through an experience called Premium Large Format (PLF). With massive screens, improved projection systems, and superior audio design, these PLF auditoriums offer a cinematic experience akin to what you could experience should you get an invitation to the screening room at Dolby Laboratories or The Stag at Lucasfilm. In short, the ultimate manner in which to experience a film in the way that matches the artists’ intent.

 

The PLF with the greatest name recognition by far is IMAX, which has been around for years and has over 1,300 systems installed around the world. Cinemagoers equate IMAX with a massive screen and impressive 11-channel digital surround system (but there are many online complaints that the brand has been diluted since the introduction of Digital IMAX—often derogatorily called LIE-MAX—in 2008, which uses significantly smaller screens and far lower resolution prints).

Are Home Theaters Making Movie Theaters Better?

Two other names in the PLF space include Dolby Cinema and ScreenX. (Barco had a short-lived venture in this category with its innovative Barco Escape technology, but it was shuttered in February of 2018.)

 

This past week, Sony announced it will be throwing its hat into the PLF space with Sony Digital Cinema, with the first screen set to open in Las Vegas this spring. Like Dolby Cinemas, the Sony Digital Cinemas will feature dual-laser 4K projection systems for an incredibly bright and contrasty image, as well as an immersive audio system, and luxury reclining seats.

 

One unique aspect of the Sony endeavor is that the company controls the cinematic process from end to end, from manufacturing the digital cameras used in filming, through the audio and video post-production at Sony Pictures Studios, to creating the cinematic 4K projectors. (While Sony did have its own version of theatrical surround sound—Sony Dynamic Digital Sound [SDDS]—this has long been discontinued, and the Sony cinemas will reportedly use Dolby Atmos immersive audio.)

 

One area where commercial cinemas have struggled to keep up with the home experience is through delivering high dynamic range (HDR) video. Whereas even relatively inexpensive direct-view 4K displays can produce a pretty dynamic HDR image, most commercial projectors fail to produce the deep blacks and bright whites needed to rival a direct-view home display. Couple that with the fact that many commercial cinemas run their projector lamps until they are on their last hours, making for a far dimmer experience that likely wouldn’t come anywhere near the minimum SMPTE (Society Motion Picture and Television Engineers) standard of 16 foot-lamberts.

Are Home Theaters Making Movie Theaters Better?

By using customized, dual-laser projectors (like those shown at left) à la Dolby Cinema, the Sony Digital Cinema should be able to deliver fantastic image quality on a massive screen, with HDR rivaling virtually any display. The Dolby Cinema system can deliver a staggering 31 foot-lamberts on screenalmost twice the brightness of the SMPTE recommended standard—while producing 500 times the dynamic range of a typical cinema projector,

delivering the deepest black levels of any commercial projector, and producing an unbelievable 1,000,000:1 contrast ratio. All that on a screen 68 feet wide!

 

Possibly of greater interest is the announcement from Bob Raposo, head of Sony’s theater business, that while these cinemas will launch with Sony’s laser projection system, the company has been developing a massive LED screen that could replace projection.

 

“Sony is going to once again revolutionize how people see movies, with our 4K laser projector and with our new technologies led by Crystal LED,” Raposo said. “Our goal is to deliver the ultimate brightness with mind-blowing contrast, allowing movies to be shown the way the movie-maker intended, without compromise and in the highest quality possible. Sony Crystal LED will create that new type of immersive experience for the marketplace, as Sony 4K did in digital cinema’s first phase. This is no doubt the future of cinema and our big opportunity to help exhibitors significantly differentiate themselves from the competition.”

 

Other benefits of these luxury PLF cinemas will include premium food and beverage offerings, stadium seating, and oversized reclining seating that can be reserved ahead of time.

 

The question remains, is it all enough? Will a premium experience be enough to lure you back to the cineplex, or are you content enjoying a luxury experience in the privacy of your own home?

—John Sciacca

Probably the most experienced writer on custom installation in the industry, John Sciacca is
co-owner of Custom Theater & Audio in Murrells Inlet, South Carolina, & is known for his writing
for such publications as
 Residential Systems and Sound & Vision. Follow him on Twitter at

@SciaccaTweets and at johnsciacca.com.