Theo’s Corner: Working With Vincenzo, Pt. 2

Call it the Movie Palace influence. In my career as a theater designer, I have focused predominantly on traditional-style theaters. But, for some reason, I couldn’t come up with anything for the Rayva design library that would read “traditional.” Maybe it was a mental block, or maybe an inability to stylize traditional design elements and make them work inside the minimalist environment of a Rayva theater. At some point, I stopped trying and started talking to other designers who weren’t as close to the subject matter as I was.


The evening I met Vincenzo Avanzato for dinner to discuss traditional designs for Rayva, I knew we were on to something. As soon as Vin was engaged in the conversation, he started sketching ideas on the paper napkin at the restaurant, and I was hooked. You know the feelinga gut reaction that you’re on the right track.


That was a month ago. Hurricane Irma made it difficult to talk to Vin again until last week. He emailed to tell me he had some concepts to share with me, and we discussed them via Skype yesterday.


As I’d expected, they were bold and original. They were all based on pen and ink sketches of architectural details he had done in the ‘90s. Twenty years later, they were still fresh and exciting. The fact that the concept was different from the collage of images typical of the Rayva design themes didn’t bother me. I loved the boldness of the sketches, which fill a whole wall in the room with one monolithic concept.


One of the concepts has the primary image at the back of the room, as opposed to the front of the room, which is what I expected. The design elements at the front of the room usually act as a proscenium frame around the screenbut not in Vin’s design. The area around the screen in some of his concepts is totally empty. This ends up emphasizing the screen area, the focal point of the theater, just as much as the most ornate proscenium. Silence is sometimes more eloquent than words.


I will continue to keep you updated as I work with Vincenzo to thoroughly flesh out these ideas.

—Theo Kalomirakis

Theo Kalomirakis is widely considered the father of home theater, with scores of luxury theater
designs to his credit. He is an avid movie fan, with a collection of over 15,ooo discs. Theo is the
Executive Director of Rayva.


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