VRV Helps Solve the Exclusive Content Blues
Of all the excellent points John Sciacca made in his latest piece, “Exclusive Content Causes FOMO & Piracy,” one in particular leapt right off the page at me. Near the end, he recommends an ingenious solution to the problem of Peak Subscription Saturation: A unified “Premier Pass,” where streaming services join forces under a single banner, a single subscription, and divvy up the profits between them.
Unfortunately, that seems like an unlikely solution, especially given the corporate politics that have plagued and continue to plague streaming conglomerates like Hulu. But there’s already a precedent for John’s idea. One of the best-kept secrets in all of geekdom, it’s called VRV (pronounced “verve”), and it’s quickly becoming my go-to source for streaming video.
A word of warning for you Muggles in the audience: The next few sentences are going to get pretty geeky, so feel free to jump past the next line break. At any rate, I stumbled across VRV in my quest for a way to watch the streaming service Project Alpha in my media room via my Roku. As of late, my wife and I have been watching a lot of Critical Role, in which a group of voice-actor friends stream their weekly Dungeons & Dragons game for the world to watch. It’s honestly one of the
most compelling and entertaining programs I’ve ever seen. And yes, you can watch the show for free on YouTube, but we wanted to financially support its creators as well as gain access to the exclusive character portraits, hit-point counters, and ad-free graphics available only to paid subscribers of Alpha. (You can see those in the clip at right, and contrast them with the graphics for the free Critical Role YouTube broadcasts here).
But Project Alpha isn’t available on Roku, so we kept watching on the YouTube app instead. It wasn’t until some months later that I stumbled across the VRV app on Roku completely by accident, and found it offered Alpha content. That immediately seemed like the solution to my problem. What I didn’t realize is that it would be a solution to problems I didn’t even know I had.
What makes VRV great is that it houses a number of geeky streaming services under one umbrella, from the aforementioned Project Alpha (split there into separate Geek & Sundry and Nerdist channels), to classic cartoon channels like Boomerang, to anime streams from Crunchyroll and the like. And you can either subscribe to them à la carte and pay anywhere from $2.49 to $6.95 per service or spring for the lot of 12 different services for $9.99 a month total.
There’s also a free 30-day trial—during which I noticed that CuriosityStream (a documentary service I already subscribed to separately) was included in the package price. Add up the cost of separate CuriosityStream and Project Alpha subscriptions, and you’re within spitting distance of $9.99 a month anyway, so I just went for the complete package and canceled my standalone CuriosityStream sub. Purchased on their own, the subscriptions to all of these services (via VRV or directly) would add up to nearly 50 bucks a month. So, if nothing else, it’s a value.
But more than that, it solves the problem of jumping from app to app, service to service, in search of something to watch. Most nights, my wife and I fire up the VRV app when she gets home from work and don’t leave it until we shut down the media room at bedtime. If we’re not in the mood to start a new episode of Critical Role, there’s a vast collection of old Looney Tunes cartoons just a few clicks away, or that David Attenborough documentary we’ve been meaning to check out, or a compelling collection of curated spooky movies courtesy of Shudder if the mood strikes.
VRV also has something most streaming apps don’t: A really gorgeous and simple-to-navigate user interface that includes the features you might expect—like a “Continue Watching” shortcut and a watchlist management tool that puts Amazon Instant’s to shame—along with some unexpected niceties like a universal search function.
I get that not everyone will be into the sorts of programming offered by VRV, like video gaming or roleplaying or LARPing or miniature painting or quantum physics or classic cartoons, much less Japanese animation. But if nothing else, VRV serves as a role model for how independent streaming providers can learn to get along.
Sure, Boomerang may not be getting as much coin out of me every month as they would if I subscribed to their service directly. But guess what? I almost certainly wouldn’t drop $4.99 a month on Boomerang by itself, no matter how much I love some old-school Scooby-Doo.
Of course, it’s not surprising that a bunch of streaming services targeted at nerds were the ones to figure this out. Despite the fact that geek culture dominates popular culture these days, all of this is still—for whatever reason—viewed as niche content. So, the corporate overlords at Geek & Sundry and Nerdist (both owned by Legendary Entertainment), Crunchyroll (owned by WarnerMedia), Boomerang (Turner Broadcasting), NickSplat (Viacom), and others probably figured their chances were better if they banded together.
As with most things, though, the geeks were simply the first to figure out a way to make this new paradigm work to everyone’s benefit. Because if mainstream entertainment providers don’t follow the same template eventually, the streaming landscape is going to turn into The Hunger Games. And the odds won’t necessarily be in anyone’s favor.
Dennis Burger is an avid Star Wars scholar, Tolkien fanatic, and Corvette enthusiast
who somehow also manages to find time for technological passions including high-
end audio, home automation, and video gaming. He lives in the armpit of Alabama with
his wife Bethany and their four-legged child Bruno, a 75-pound American Staffordshire
Terrier who thinks he’s a Pomeranian.