What Does Luxury Mean to Me? Pt. 3

What Does Luxury Mean to Me? Pt. 3

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Meridian’s CEO on how his personal definition of luxury goes beyond the mere acquisition of premium goods

by John Buchanan
April 14, 2022

For me, luxury is about creating memorable, high-quality experiences—occasions and events that positively ignite your emotions. It’s not about possessions per se; it’s about those moments when you can indulge in your passions or interests and go the extra mile, away from work, life, the universe, and everything.

Five years ago, we moved home to a property in the countryside that was originally built in 1820, and we’ve been renovating it ever since. One of the big improvements we’ve made is to create a wonderful new media room, complete with a large-format screen and full Meridian Audio system (as you might expect!) featuring our Reference DSP730 loudspeakers. We’ve really gone to town on the furniture, the carpentry, and the aesthetics, with custom bookcases, lighting, and a beautiful large fireplace.

This is the luxury space for me, my wife and my family. It’s where we go—sometimes separately, but mostly as a family—to enjoy sport, a movie, or a boxset together and to listen to music. Having possessions that are rare or special is fantastic, but it’s about what you do with those treasured items that matters—that’s why, for me, the essence of luxury is time.

Music and movies are two of my biggest passions, personally and professionally. They’ve driven the direction of the Meridian business over the past eight years. They take you out of your everyday life, away from your stresses and strains. You can relax and switch off, and, if it’s a really compelling system that’s in a great home environment, then the listening experience will make the hairs on the back of your neck stand on end. 

Over the past two years, what we’ve all been through has created a lot of negative emotions. Life has been really hard work for us all. It’s made us relish the luxury of taking time out from the day to day. Music and movies are a huge part of that escape. 

The Meridian brand has always been about performance and premium quality, and if you give your time to Meridian, then we can connect you with those feelings, emotions and memories that can only be created with high performance, lifelike and pristinely detailed audio. We can offer that experience to people in their homes. 

Spend your time with Meridian and immerse yourself in luxury. 

John Buchanan is CEO of Meridian Audio, the award-winning British audio pioneer. Prior to that, he was Meridian’s Director of Sales & Marketing and then Executive Vice President, and, before joining Meridian in 2007, held global commercial roles with Arcam, Linn, and Tannoy. 

Meridian Audio’s DSP730 in-wall speakers flanking a video display

What Does Luxury Mean to Me? Pt. 3

John Buchanan

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