What Makes a Video Display Luxury?
Barco’s Loki 4K laser projector
One of the first posts I wrote for CIneluxe was “Luxury Defined,” where I took a stab at defining just what luxury is. To illustrate something luxurious, I could think of no better example than a Rolex timepiece, something nearly any person would consider a luxury purchase. When you look at a Rolex—regardless of the model, price, or number of complications—it is still a pretty “dumb” watch by today’s metrics. It does a decent job of keeping the time, never needs a battery change, and can survive underwater much further than you can, but doesn’t really do anything special when compared to watches that cost considerably less.
My second post here, “Luxury Defined—Take 2,” tried to define luxury as it pertains to home entertainment. To quote myself, getting “into the realm of true ‘luxury entertainment,’ we need to push the performance boundaries well beyond just what is necessary and start considering things like room integration and functionality.”
When it comes to a video display—one of the key components of any entertainment system, luxury or otherwise—what separates a luxury experience from something more typical? In his post, “Luxury Isn’t About Price—It’s About Pride,” Andrew Robinson wrote that owning a luxury product like a pair of Wilson Audio speakers or a Mark Levinson amplifier resulted in feeling a pride of ownership. But you’re not likely to develop an emotional attachment to a video display. You could certainly love the picture and the experience, but you likely wouldn’t feel any deep connection to the physical technology itself. You often don’t spend time gazing at a projector, and virtually never touch it, so you don’t develop that prideful connection.
No, with a display, the luxury metric is generally measured in improved performance resulting in superior image quality. Adrienne Maxwell described the luxury direct-view displays featured at CES this past January, so in this post I’m going to focus on the luxury aspects of the front-projection market and five benefits gained from investing in a luxury projection system. (This post focuses on video projectors. But since a high-quality screen is just as important in any luxury entertainment system, I’ll be discussing those in a future post.)
Better Light Engine
One of the improvements in a luxury projector over lesser models is a better light engine. This can come in the form of either higher light output (measured in lumens), and/or a better light source, such as a laser instead of a traditional lamp-based design. A projector with higher light output is beneficial both for driving larger screen sizes and for delivering the high-brightness peaks required from HDR (high dynamic range) content. A laser light engine powers on and off far more quickly,
meaning significantly faster power on/off cycles. The laser light output can also be used dynamically to improve contrast ratio, and has a far longer lifespan (typically 20,000 hours) with significantly less dimming over its lifespan compared to a traditional lamp. Also, a better light source contributes to the projector’s ability to produce a wider range of the color spectrum.
JVC’s $35,000 DLA-RS4500K D-ILA 4K Projector
One of the factors that most influences image quality in traditional photography—either with a cellphone or traditional camera—is the quality of the lens. A larger lens with more glass elements does a better job of accurately capturing light and images the way we see them. Similarly, the quality of a projector’s primary lens greatly impacts the image up on screen. Consider Sony’s and JVC’s high-end projectors. These both use massive lenses featuring 18 all-glass elements. If bought separately, the lens alone would likely cost upwards of $10,000. The result is tighter focus, superior pixel detail, better corner-to-corner sharpness and color accuracy, less light loss, and tighter color alignment, all of which add up to superior images on screen.
Better Video Processing
Movies are typically filmed at 24 frames per second, this can result in having nearly 199 million pixels up on the screen every single second. That requires a lot of processing horsepower to make sure things look their best. This is especially important when watching non-native 4K content, such as traditional broadcast TV, DVD/Blu-ray discs, and much of the content on streaming services like Netflix and Amazon, which the projector’s video processor upscales to its 4K resolution. This is most essential with moving objects, and a good video processor will keep diagonal lines sharp and straight without introducing any “jaggies.” The quality of the processor also determines how well a projector tone-maps HDR images, delivering the widest range of contrast without crushing either blacks or whites.
Multiple Aspect Ratio Support
One of the real benefits of a luxury projection system is its ability to handle content filmed in different aspect ratios in the most cinematic manner. With a traditional 16:9 aspect ratio direct-view display, anything not 16:9 (including almost half of
A Panamorph Paladin DCR anamorphic lens
mounted on a Sony VPL-VW885ES projector
Hollywood movies, and an increasing amount of original content on streaming services like Netflix and Amazon) is shown with black bars at the top and bottom of the image. This makes these movies appear much smaller and less cinematic. By using a projector with either lens memory or a separate anamorphic lens such as a Panamorph Paladin along with a screen that incorporates variable masking à la Stewart Filmscreen’s Director’s Choice, you will always have the largest, most cinematic image on screen regardless of the aspect ratio the filmmakers chose, with no distracting black bars.
Better System Integration
Luxury projector manufacturers understand their products are likely to be part of a larger luxury system, so they are generally designed to better integrate with other components. Whether it is tighter, more reliable integration with a third-party control system like Crestron or Control4, the ability to generate and send notifications to the dealer if there is a problem, or offer advanced adjustment tools for a professional video calibrator, these projectors are meant to play nice with the entire system and ensure they deliver the goods whenever you press “Play”!
Probably the most experienced writer on custom installation in the industry, John Sciacca is
co-owner of Custom Theater & Audio in Murrells Inlet, South Carolina, & is known for his writing
for such publications as Residential Systems and Sound & Vision. Follow him on Twitter at
@SciaccaTweets and at johnsciacca.com.