Why Aren’t Enthusiasts Honest (With Themselves)?
I would like to say AV enthusiasts are a weird bunch, but the truth is all enthusiasts of any genre are weird—present company included. One of the things I find most peculiar about enthusiasts of any persuasion is their—ahem, our—incessant need to “lie” to ourselves. What I mean by that is simple: We often lie or convince ourselves that we require, need, or even have
more than we actually do.
I have been running a YouTube channel aimed squarely at AV enthusiasts since 2013 (I think), and in all that time one “truth” has remained constant: Everyone claims to need or have more, when in reality they often do with less. For example, if I talk about or review an AV receiver, one of the common responses I get is, “Does it have [insert some insane request here]?” When I inevitably reply, “No”, the response quickly turns to, “Well, I would’ve bought it, but . . .”
What’s more interesting is the amount of data YouTube and other services provide creators like me that show just how not cutting-edge enthusiast are—or at least think they are. More often than not, enthusiasts shop solely on price and not on the features or performance they so dearly covet. Depending on what types of links within my videos they click on, I can quite literally see how they shop for AV gear. And I have to tell you, it’s never how they claim to.
More often than not, if enthusiasts choose to click on my
links in order to shop for AV gear, they often start by going to the product I talked about. But from there, they go on an exploration of other equipment that I would classify often as comparable, but which is almost always less expensive.
They only really buy what I’ve reviewed when it truly is their cheapest option—for example, Crown Audio’s XLS DriveCore 2 amplifiers (shown at right). These amplifiers cost a few hundred dollars each, but put out Krell-like power ratings. It doesn’t hurt that the Crown amplifiers also sound good, but you get my point.
All of this data flies in the face of enthusiasts’ public statements that products must offer the Earth, moon, and stars
for them to consider purchasing, and that their purchasing decision is always about performance—absolutely.
I just don’t understand why we do this to ourselves. There’s no shame in having a $300 AV receiver if a $300 AV receiver gets the job done. There’s no shame in only having a 50-inch TV. I get the need to want to keep up with the Joneses, but the reality is the Joneses don’t even have what you think they do, for we’re all the Joneses.
Andrew Robinson is a photographer and videographer by trade, working on commercial
and branding projects all over the US. He has served as a managing editor and
freelance journalist in the AV space for nearly 20 years, writing technical articles,
product reviews, and guest speaking on behalf of several notable brands at functions
around the world.