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Destinations: The Village Theater

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Destinations | Village Theater

Destinations | The Village Theater, Coronado Island

No visit to San Diego is complete without a jaunt to this immaculately restored & reimagined first-run mini palace

by Michael Gaughn
updated December 23, 2022

Many towns have smaller vintage cinemas that they attempt to make attractive and relevant, with varying degrees of success. But you rarely, if ever, find an intimate older theater showing first-run films on three screens, the whole reimagined by a world-famous designer and nestled in a storied and storybook community as theatrical as the theater itself. That would be The Village Theater on Coronado Island.

Originally opened in 1947, the Village was shuttered in 2000, only to be boldly brought back by Vintage Cinema‘s Lance Alspaugh, who specializes in reviving Southern California theaters and last graced these pages when we described his efforts to help Quentin Tarantino reboot LA’s fabled Vista Theatre. Alspaugh was put on the trail of the Village by his contacts at Warner Brothers, who told him there was a small theater on the San Diego island that had fallen into disrepair but was well worth preserving.

Rather than just slap on a new coat of paint and call it a day, Alspaugh went big (thanks to generous support from the City of Coronado Redevelopment Agency), luring theater designer Joseph Musil, probably best known for his work on Disney’s flagship El Capitan in LA, out of retirement to buff and polish this, in its modest way, spectacular gem. The result was part restoration, part grand riff, a kind of Deco meets Xanadu take on movie-

above | the main auditorium of the Village Theater, the work of famed designer Joseph Musil

820 Orange Avenue
Coronado, California

—191-seat main auditorium
—two screening rooms with 42 seats each
—Sony 4K digital projection
—7.1-channel Dolby sound
—first-run movies
—classic films the last Wednesday of
   every month

not just another movie theater, the Village is a celebration of Coronado Island, San Diego, and Southern California in general

The Artechouse NYC show The Life of a Neuron incorporates the work of a number of artists to tell the story of neurons

going that pulled the Village out of the musty past and into the present, turning it into a celebration of Coronado and San Diego, and of Southern California in general.

Part of the attraction of visiting the Village is exactly that’s it not a tourist mecca but, with its 191-seat main auditorium and two 42-seat screening rooms, a kind of mini palace still very much in the service of the community. It’s not to stand in awe of but to be charmed by and settle into, its flair not meant to be awe-inspiring so much as soothing, conducive to easing into a relaxing night at the movies.

For all its retro trappings, the Village is very much a modern cinema, replete with Sony 4K digital projection and 7.1 Dolby surround—but so far no Atmos because, like with the Vista, nobody’s yet found a way to deploy the height speakers without making hash out of the décor. And while the seats are contemporary and comfortable, there’s been no strong inclination to replace them with loungers because of the dissonance that kind of too cushy outsized seating would create with the surroundings.

Both intimate and ebullient, the Village is a perfect fit for Coronado, a place designed for desultory strolls, lined with the requisite small shops and bistros, all wrapped up in a seaside atmosphere free of big, look-at-me gestures—with the possible exception of the 

click on the image to enlarge

the proscenium of Disney’s El Capitan Theatre in Los Angeles, probably Musil’s most famous restoration

Destinations | Village Theater

the iconic Hotel del Coronado, probably best known from Some Like It Hot, is just down Orange Avenue from the Village Theater

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famed Hotel del Coronado, instantly recognizable as the resort where Tony Curtis, Jack Lemmon, and Marilyn Monroe mixed things up in Some Like it Hot, and just a short, diverting walk down Orange Avenue from the Village.

Just over the bridge from San Diego, the Village Theater is inviting for dinner and a movie, a day within Coronado’s Brigadoon-like world within the larger world, or, coupled with an extended stay at the Hotel Del, the entertainment complement to a romantic retreat in this most romantic of border towns.

Michael Gaughn—The Absolute Sound, The Perfect Vision, Wideband, Stereo Review, Sound & Vision, The Rayva Roundtablemarketing, product design, some theater designs, a couple TV shows, some commercials, and now this.

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Destinations: Artechouse

Destinations | Artechouse

Destinations | Artechouse

These tech-meets-art spaces are a must-see (and hear) for anyone eager to experience the leading edge of digital art

by Kirsten Nelson
August 15, 2022

Digital artists have been in the shadows for a long time, and they like it that way. I mean, of course, literally as opposed to figuratively. The darker the gallery space the better for these immersive-media denizens. And with their craft depending so resolutely on specialized technology, it makes sense they’d gravitate toward a venue that caters to their highly specific creations.

Artechouse is the house that digital art and tech built. It began in Washington, DC, with a flagship location that includes a high-ceilinged mega projection-mapping gallery (complete with shiny floors, so you can truly lose yourself in three dimensions of visual majesty). The oddly polygonal space is augmented with sensors for the best hand-waving activation of interactive works. Lose yourself in full-scale sensory engagement, and then explore adjacent galleries that offer alternative nooks for enveloping expression. 

From DC, this cultural force decided it was worth it to go to that small cultural village of New York City, nestling itself among the Google employees and tech bros who circulate around Chelsea Market. And now it’s hanging out in the world’s favorite art-shopping destination of Miami, with Superblue and Art Basel to keep it company. And Artechouse is now residing on the blockchain as well, with its pioneering foray into experiential NFTs.

above | from The Life of a Neuron at Artechouse NYC

ARTECHOUSE LOCATIONS

Washington, DC
1238 Maryland Ave. SW

New York City
439 W 15th St.

Miami Beach
736 Collins Ave.

The Artechouse NYC show The Life of a Neuron incorporates the work of a number of artists to tell the story of neurons

The Artechouse NYC show The Life of a Neuron incorporates the work of a number of artists to tell the story of neurons

Upon opening in NYC, demand was maximal for the inaugural show of favorite new-media artist, spotlight-grabbing Refik Anadol. Since then the lines of eager art fans have continued to weave around the block as the venue creates majestic new interactive experiences, including Life of a Neuron, a very human immersion powered by the expressive and engaging works of frequently commissioned Artechouse talent Akiko Yamashita.

Some might call Artechouse one of the original indie new-media outposts, and I might be among those people. Unlike a big bluechip gallery space, these locations feel collaborative. Artists move in and explore the specifications and possibilities of the permanently

Renewal 2121 at Artechouse Miami uses creative technology to imagine a future time when nature’s resilience takes center stage in an overdeveloped metropolis

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installed projection-mapping systems and various flat panels and video walls. Then they conform or create content to maximize the feelings possible in the space.

They’re event venues, too, as tastemakers like Pantone bathe members of the media and designers alike with its new color of the year, complete with customized spatial-audio soundtracks that truly envelope attendees in the coming atmospheric shift in hue preferences.

If you’ve heard a lot about digital art but have been so far unimpressed by jokey jpgs and trending crypto disasters, try Artechouse for a really moving view of the newest fine art.

And take notes for how you want to display these works in your own home. As Akiko Yamashita told me in a recent chat, “It doesn’t have to look like a gallery, it should reflect your personality in how you want to represent your collection. It’s all about what you personally enjoy, and what your visitors can enjoy.”

Kirsten Nelson is a Brooklyn-based writer, speaker, event content producer, and podcast host who writes frequently for technology brands, integration firms, and experience design agencies. She was the editor of SCN magazine, and before that, co-launched Residential Systems. Kirsten is also a co-founder, editor, and writerly salon host of CreativeStack, a newsletter for the experience design community. 

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