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Who Killed Film Noir?

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Who Killed Film Noir?

Who Killed Film Noir?

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The most powerful, nuanced, and incisive film genre America has ever created has been hounded into an early grave

by Michael Gaughn
November 27, 2020

From the World Monitor, November 23, 2020:

Film Noir, 76, died this past Saturday writhing on a traffic median in Bel Air, California, his final throes noted with amusement by motorists passing by. No one came to Mr. Noir’s aid, although a couple of prominent film directors did stop long enough to pick his pockets clean. At the same time, on the opposite coast, Mr. Noir could be seen lying on a sidewalk, bleeding profusely, outside a warehouse in Williamsburg, Brooklyn. He died surrounded by a crowd of people in their mid twenties to mid thirties. Oddly, all of them were dressed identically to the victim, and while they all bore large knives, none showed any evidence of blood. Again, not a single onlooker came to Mr. Noir’s assistance, although each member of the throng did take a little slice of him with them after he expired.

Film noir is dead. We, in our addiction to re-iteration and our blind political zeal, have managed to kill off what was probably the greatest—or at least arguably the most influential—American art form. But, before getting into all that, let me first define my terms.

Let’s start with what film noir isn’t. While many people confuse crime movies with noir, very few fit under that umbrella. In fact, most crime films, as exuberant celebrations of unbridled strength and will, are the antithesis of noir. 

The definition of noir can perhaps be summed up most succinctly via the title of a quintessential serie noire: You Play the Black and the Red Comes Up. Translated: Film noir is always and without exception a celebration—and a lament—of the chump. Its heroes always think they know the score, only to find that virtually everything around them is actively or blindly conspiring to do them in.

Noir is about total paranoia. It’s also about emasculation—more specifically, about the emasculation of white males. And, as such, it’s the antithesis of the myth of the American Dream. And, as such, it’s the thing that keeps us honest—real.

Or at least it did until the same regressive, Puritanical forces that have recently gutted so many other vital aspects of American culture got their hands on it. The rabid reactionaries, in their bratty petulance, seem to have an unerring instinct for taking down the things we all need to remain balanced, (relatively) sane, and whole. Of all the things we’ve lost over the past few years, the demise of noir may prove to be the thing we most greatly come to regret. 

Noir could not be allowed to live, you see, because it was deemed irredeemably misogynistic. But let’s pause for a second to define misogyny. If misogyny hinges on always seeing women as inferior, servile, on denigrating them in an effort to assert the superiority of the male, then that tag can never be hung on film noir. The female characters in noir tend to be sharper—certainly more dominant—than the males—to a degree that tends to put the male protagonists literally to shame.

And it also needs to be said that the characters in noir, both male and female, tend to display far more shades of gender identity than the characters in any other film genre, past or present. That this isn’t done within the narrow, sterile lanes of the current rulebook makes noir’s take on gender more relevant, not less.

But what about that great bugaboo the femme fatale? The whole point of noir is that everything is trying to do in the male protagonist—close relations, colleagues, strangers, institutions, objects, environments—everything. So why would the female the lead feels most strongly drawn to be excluded? Wouldn’t it be logical that, given his desire to feel whole, but fearing the ferocious power of sexuality unbound, he would come to see her as his greatest threat? Again, to watch noir you have to understand that everything is a paranoid perception. There are no exceptions. 

Given all that, explain to me how noir isn’t an evisceration of traditional notions of white male power, how it somehow empowers and emboldens the oppressor. And just so this whole exercise doesn’t come across as an expression of my own paranoia, let’s talk some specifics. Who perpetrated this crime? Who has noir’s blood on their hands?

The list is long but I think the most telling example is the freshly recruited World War II bomber crew of hosts over at Turner Classic Movies. Carefully selected to address faddish ethnic and gender stereotypes but apparently not for their understanding of film, they espouse dogma, smile, then wait for someone off camera to throw them a treat rather than offer any unbiased insights into the movies they’re presenting.

Essentially, TCM has become a school for political re-education, looking to so rigidly rewrite history that it becomes impossible to see older films on their own terms but only by the current, borderline meaningless, standards. And given that film noir remains the most subversive of genres, it should come as no surprise that it’s the body of films they have most firmly fixed in their sights.

TCM guts noir by turning it into propaganda. The mannequin-like hosts will tell you all that really matters about noir is its female leads, who are all wonderfully strong, independent, and assertive—in other words, role models. The day anybody goes to noir for positive life lessons is the day the trumpet sounds, the moon turns to blood, and we break the Seventh Seal. 

But it’s hard to say who are the guiltier criminals here—the commentators or the so-called creators, the latter largely a herd of film-school replicants safely skating atop genres they don’t understand because they’re too damned scared to look beneath the surface, cranking out bright, nasty objects without life or soul.

I would posit that the labyrinthine and woefully misguided rules about what can and can’t be presented, how what can be presented has to be presented, and who’s deemed acceptable to represent and present have made it impossible to create anything resembling true noir. (I originally wore “honest” noir, but what value would the genre have if it wasn’t inherently dishonest, the shabby, disreputable home of iconoclasts, tricksters, and other miscreants who no longer have a place in the contemporary world?) The only form that could possibly survive the current puerile gauntlet is faux noir—and who needs that?

We seem fated to a near future—and likely further—of makers and their Pavlovian subjects who believe embracing “dark” somehow wards off true darkness, little ornamental rituals of pain somehow inoculate them against true pain, and rigidly codifying and policing behavior can protect them from any and all transgressions—i.e., reality. Self-pitying masochism offers no basis for legitimate expression. Noir has nothing to offer a tribe that silly and shallow.

At a time when the paucity of new releases has led to more and more people being exposed to older films for the first time, it’s never been more important to approach classic movies with due respect for the way they were originally created and perceived. How anybody could look around at the fine mess we’ve made of current society and think we’ve advanced in any meaningful way, let alone in a way that would allow us to damn the past, would be laughable if it wan’t so grisly. No other film genre is as challenging or insightful as noir. Considering it with an open mind can provide a new, healthier perspective on the present. Approach it with blinkers on and you might as well watch a Teletubbies marathon instead.

Michael Gaughn—The Absolute Sound, The Perfect Vision, Wideband, Stereo Review, Sound & Vision, The Rayva Roundtablemarketing, product design, some theater designs, a couple TV shows, some commercials, and now this.

“The rabid reactionaries, in their bratty petulance, seem to have an unerring instinct for taking down the things we all need to remain balanced, (relatively) sane, and whole.”

“TCM has become a school for political
re-education, looking to so rigidly rewrite history that it becomes impossible to see older films on their own terms but only by the current, borderline meaningless, standards.”

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The Power of an Experience

The Power of an Experience

The Power of an Experience

“The experience of watching Speed on a surround sound system led me to quitting my job as a golf professional, moving cross-country, and starting my career as a customer installer”

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Having the right entertainment experience at the right time can change your life forever

by John Sciacca
April 28, 2022

At some point, we have all had an experience that has truly moved us. Maybe it was something you read, saw, heard, tasted, or even smelled, but sometimes something can trigger a memory so powerful it can be profound. There’s a scene near the end of Ratatouille that perfectly encapsulates this. In it, the harsh food critic, Anton Ego, takes a bite of food that completely transports him back to a specific moment in his childhood. 

Music can be a powerful memory trigger for many people. A certain song can make you think of a person, a feeling, a memory, or even a specific moment in time. I can remember the first time I played a new system for a client where they were literally moved to tears. It’s a powerful thing to witness, to watch someone so moved by the quality of what they’re hearing that they start to cry. 

I can think of a few powerful audio video experiences I’ve had over the years. One was at one of my first CEDIA (Custom Electronics Design and Installation Association) Expos. Many companies were showing the same demo clip from Air Force One where the terrorists take over the President’s plane, and there is a fair bit of shooting, but it starts with a single gunshot. The standout demo was given by an amplifier company named Cinepro using speakers from Polk Audio. (The system was called “the Predator,” if I remember correctly.) 

By the time I saw this demo, it was probably the fifth time I’d seen the clip, but it was immediately clear that this system had far more dynamics and detail than the others. The small sounds were more present, the voices clearer, and the metal-on-metal of the weapon’s slide was more lifelike. And even though I knew what was going to happen, and knew the first gunshot was coming, the Predator system had such dynamics and impact that I literally jumped in my seat—everyone else in the room jumped too!—shaken by the sonic violence of that first shot.  I’ve never been aboard a plane when a weapon has been fired (thank God!), but I’ve no doubt, that is what it would sound and feel like. And that demo was the talk of the show because it delivered a visceral and emotional experience that took you beyond what you saw on screen. 

Years later, a client bought a near-six-figure home theater system, and the first demo I showed him was a scene from Open Range. Near the film’s finale, there is a very loud and dynamic gun fight, which again starts with a single shot. When the scene was over, he turned to me smiling and said, “I go hunting, and I know what a shotgun sounds like. And that is what a shotgun sounds like.” 

The most powerful experience for me was the first time I got to hear surround sound at home. (This was in the mid  ‘90s before the term “home theater” had caught on.) I got together with two of my friends, one of whom brought over a LaserDisc player and the movie Speed, and the other whose dad had just bought a JBL surround sound system. From the opening moments when characters were trapped in the elevator and you could hear the sounds of cables twanging and snapping behind you, to when cars zipped past the bus on the freeway putting you in the action, and with the subwoofer making explosions actually feel like explosions, I was totally hooked. I had absolutely no idea you could have that kind of system and experience in your own home.

I left my friend’s house and started researching everything I could about surround sound—what components I needed, the latest technologies, the best brands. This was before the internet was really viable, so I started taking trips into San Francisco to check out the best gear I could find. That is when I encountered my first home theater projector and discovered high-end brands like Meridian, Lexicon, and Runco, which only fueled my dreams of what owning a system of my own could be. Ultimately, the experience of watching Speed on a surround sound system unlocked something in me that led me to quitting my job as a golf professional, moving cross-country, and starting my career as a customer installer. 

Today, my home theater system is of higher quality than anything I could have imagined owning back in the ‘90s, and every time my family and I sit down to watch something on it, I’m thrilled that I get to have this experience at home and share it with them. 

If you’re like most people, your most precious commodity is your time—you don’t have a lot of it. And when you sit down to enjoy something, it should deliver that “Wow!” experience every time. While your home theater might not result in a life-changing experience as it did for me, a premium home entertainment system—whether for music or movies—will definitely provide years’ worth of unforgettable experiences. 

Probably the most experienced writer on custom installation in the industry, John Sciacca is co-owner of Custom Theater & Audio in Murrells Inlet, South Carolina, & is known for his writing for such publications as Residential Systems and Sound & Vision. Follow him on Twitter at @SciaccaTweets and at johnsciacca.com.

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What Does Luxury Mean to Me? Pt. 3

What Does Luxury Mean to Me? Pt. 3

What Does Luxury Mean to Me? Pt. 3

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Meridian’s CEO on how his personal definition of luxury goes beyond the mere acquisition of premium goods

by John Buchanan
April 14, 2022

For me, luxury is about creating memorable, high-quality experiences—occasions and events that positively ignite your emotions. It’s not about possessions per se; it’s about those moments when you can indulge in your passions or interests and go the extra mile, away from work, life, the universe, and everything.

Five years ago, we moved home to a property in the countryside that was originally built in 1820, and we’ve been renovating it ever since. One of the big improvements we’ve made is to create a wonderful new media room, complete with a large-format screen and full Meridian Audio system (as you might expect!) featuring our Reference DSP730 loudspeakers. We’ve really gone to town on the furniture, the carpentry, and the aesthetics, with custom bookcases, lighting, and a beautiful large fireplace.

This is the luxury space for me, my wife and my family. It’s where we go—sometimes separately, but mostly as a family—to enjoy sport, a movie, or a boxset together and to listen to music. Having possessions that are rare or special is fantastic, but it’s about what you do with those treasured items that matters—that’s why, for me, the essence of luxury is time.

Music and movies are two of my biggest passions, personally and professionally. They’ve driven the direction of the Meridian business over the past eight years. They take you out of your everyday life, away from your stresses and strains. You can relax and switch off, and, if it’s a really compelling system that’s in a great home environment, then the listening experience will make the hairs on the back of your neck stand on end. 

Over the past two years, what we’ve all been through has created a lot of negative emotions. Life has been really hard work for us all. It’s made us relish the luxury of taking time out from the day to day. Music and movies are a huge part of that escape. 

The Meridian brand has always been about performance and premium quality, and if you give your time to Meridian, then we can connect you with those feelings, emotions and memories that can only be created with high performance, lifelike and pristinely detailed audio. We can offer that experience to people in their homes. 

Spend your time with Meridian and immerse yourself in luxury. 

John Buchanan is CEO of Meridian Audio, the award-winning British audio pioneer. Prior to that, he was Meridian’s Director of Sales & Marketing and then Executive Vice President, and, before joining Meridian in 2007, held global commercial roles with Arcam, Linn, and Tannoy. 

Meridian Audio’s DSP730 in-wall speakers flanking a video display

What Does Luxury Mean to Me? Pt. 3

John Buchanan

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The Godfather: The Greatest, or Just Great?

The Godfather: The Greatest, or Just Great?

The Godfather—The Greatest, or Just Great?

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Coppola’s breakout film continues to ascend in the pantheon for reasons that don’t have much to do with the worth of the classic he created

by Michael Gaughn
April 5, 2022

The Godfather keeps creeping up the list of Greatest American Movies, and, with its 50th anniversary upon us, the time seems ripe for a consensus to form to anoint it the best. It’s not. It might not even belong in the Top Ten—unless you subscribe to the movie-by-blender school of filmmaking. It’s an undeniably great effort, but the reasons it still resonates have very little to do with its worth as a film—thus this column.

In the early ‘70s, American society was still numb from the chaos of the ‘60s. Hollywood had tried, and failed, to assimilate the Counterculture, and did an even worse job of repackaging things like Vietnam, civil rights, and the almost complete collapse of governmental authority. (Forget that it didn’t even sense the seismic tech revolution rumbling in its midst.) Beyond lost, the movie industry looked backward, leaping completely over the turmoil—but also considerable ferment—of the previous 15 years.

The Godfather was really the first manifestation of that that really meant anything, the first stab at retro that resonated on the big-box-office scale. The Long Goodbye came the next year, but closed as soon as it opened. Chinatown appeared the year after that and did well with audiences and critics, but Polanski was far more wary of the Romanticism Coppola aggressively embraced.

Every one of those films represented a probe, sent forth to see what spin on the safe and understood (i.e., predigested) past the traumatized public might be willing to fork over big dollars for.

The traditional argument is that The Godfather was somehow transformative because of the brutality of its violence. It wasn’t. It came five years after Bonnie and Clyde, three after The Wild Bunch, and a year after both A Clockwork Orange and Straw Dogs. It had nothing new to teach us there. What was transformative was its wedding of graphic mayhem with the snug glow of the Studio Era. Making violent death not just palatable but heartwarming for the masses is The Godfather’s masterstroke, laying the groundwork for the emergence of late ‘70s blockbuster- and franchise-driven cinema, which continues to plague us today. 

But even that doesn’t explain the film’s continuing appeal. The Godfather represents possibly the greatest pivot in the history of American movies, and continues to rise in esteem year after year, because it is the first blockbuster that was, to its core, cynical. That cynicism became a virus that has infected practically every film made in its wake. No other piece of filmmaking has had a greater influence on changing the tone of the movies, on making dark not just an aesthetic choice but (hopefully not permanently) the coin of the realm.

The Godfather continues to rise in popularity and reputation not based on its merits as a movie but because it embodies the beginnings of, and allows us to reaffirm our faith in, the mass surrender of hope that spawned the Reagan Era and the near-constant churn of too-big-to-fail cinematic exercises in nihilism and oppression we continue to respond to with, “Don’t take it too seriously—it’s just a movie.”

Accepted wisdom sees Coppola and Lucas as developing on parallel paths and then radically diverging. But viewed through the lens offered here, Star Wars becomes not an alternative to Coppola’s work but its natural and inevitable extension. 

Michael Gaughn—The Absolute Sound, The Perfect Vision, Wideband, Stereo Review, Sound & Vision, The Rayva Roundtablemarketing, product design, some theater designs, a couple TV shows, some commercials, and now this.

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What’s So Great About Color?

What's So Great About Color?

What’s So Great About Color?

Weegee

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The unthinking, market-driven prejudice against black & white is destroying some of the greatest works of pop culture

by Michael Gaughn
July 9, 2020

A few days ago, we ran Dennis Burger’s interview with Ray Harryhausen, where the justly revered special-effects genius talked about how happy he was with the colorized version of his 20 Million Miles to Earth. I know this is a touchy subject I can’t possibly begin to do justice to in the space allotted here, but colorization is bad—it has always been bad and always will be. The fact that we’ve gotten better at it—like getting better at covering your tracks after a murder—only compounds the crime.

There are so many ways to approach this, but let’s start with this: Why do we need everything to be in color? Why did the idea take root that black & white is somehow inferior? Are Dürer’s or Doré’s engravings or Ernst’s collages in any way inferior to their work in color—or any other artist’s work in color? How about Steiglitz’ or Walker Evans’ or Weegee’s photos? Does the fact that Chaplin’s and Keaton’s films—and Murnau’s and Eisenstein’s and Griffith’s—were shot in black & white make them inherently inferior to later, color films? 

Then there’s the notion that color films are more realistic. Really? When was the last time you saw a movie where the color palette even came within striking distance of reality? Movies are so heavily manipulated in post now that they look like the colorist let his six-year-old daughter loose on the file with a set of neon Sharpies. Yes, 4K HDR is capable of more accurately reproducing reality but the sad truth is that our addiction to retreating into superficial fantasy means practically no one takes advantage of what the tools can actually do. 

Another argument is that colorization is a way to get jaded people raised on color media (in other words, Millennials) to check out older material. Not only is that cynical pandering, it assumes that it’s the black & white that makes these older movies and shows somehow irrelevant.

The only self-consistent explanation is that the need to colorize is part of the current mania to obliterate the past and to desensitize ourselves into an oblivious stupor. Eradicating black & white via color is akin to filling every movie with more and more gunplay, grosser and grosser gags, bigger, louder, deeper explosions, and greater and greater levels of intolerance. Given that, of course we would want to annihilate anything more elegant and subtle because it would represent an annoying reminder that the present is rarely a significant improvement on the past.

Black & white has become associated with things like sophistication (say Lubitsch comedies or Astaire/Rogers musicals) and noir (take your pick) because grayscale evokes both subtlety and ambiguity in ways color tends to obscure. 

A colorization booster would say, “Why do you care what they do to some ‘50s monster flick—or some Shirley Temple movie, or some ‘50s sitcom?” But where do you draw the line—especially given how voracious and indiscriminate the people with their hands on the cultural levers have become?

The “Why do you care?” argument is inherently elitist—especially at a time when we like to pretend that all creative expression has been flattened to the level of pop culture (kind of like the apparatchiks using bureaucracy to enforce mediocrity during the Soviet era). I Love Lucy and the first season of Bewitched have been colorized, and that’s somehow OK because they’re “just” sitcoms (ignoring for the moment that Lucy was shot by Metropolis cinematographer Karl Freund). 

What about something like The Dick Van Dyke Show? That’s just some old black & white sitcom, right? Except that it was beautifully captured by veteran Studio Era DP Robert De Grasse, and that its black & white ethos is redolent of the best still photography of the time, of the most sophisticated films, of magazine layouts for Christian Dior and Yves St. Laurent. In other words, it’s the very essence and epitome of that too brief era of American Enlightenment. Dick Van Dyke in color is no longer Dick Van Dyke—which is one reason why Carl Reiner decided not to switch over to color halfway through the series’ run.

Colorizing it now would go directly against the creators’ intent—an always dubious notion that has become inherently hypocritical and virtually meaningless now—and couldn’t result in anything but a curiosity, at best, and a travesty at worst.*

The notion that the addiction to color could creep from the world of monster films and I Love Lucy to, say, classic noir or early Godard should scare the crap out of anyone. It’s a path we should have never begun to venture down and needs to be nipped in the bud. Just because we can do something doesn’t mean we should.

What would be the colorization equivalent of nuclear deterrence?

* While doing my due diligence before publication, I discovered that some war criminal has actually committed that atrocity. Hopefully there’s a circle in Hell—preferably right below Satan’s crotch—reserved just for colorists.

Michael Gaughn—The Absolute Sound, The Perfect Vision, Wideband, Stereo Review, Sound & Vision, The Rayva Roundtablemarketing, product design, some theater designs, a couple TV shows, some commercials, and now this.

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Gustave Doré

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Your Home is Your Canvas

Your Home is Your Canvas

Your Home is Your Canvas

“More emotion-led connection to life and art is especially appealing in this era of small-screen fatigue”

artist Joe Hamilton’s video Cezanne Unfixed projected onto an atrium wall (image courtesy of Barco)

“Embedded beautifully within the context of a space, the immersive experience is whatever you want it to be at that moment”

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Emerging technology is going beyond just making homes smart to making them expressive

by Kirsten Nelson
February 11, 2022

Life’s most evocative moments have one thing in common: All the senses are in play. A fireside sip of single-malt scotch enjoyed amidst the salty air of Islay’s shores. The bittersweet moment when retiring MotoGP legend Valentino Rossi roars across his final finish line, captured from every angle by cameras on his bike and lingering in the skies above. Or even just the sudden lamplit quiet after you close the cover of a really good book. 

Whatever moments move you, they become more memorable when you’re surrounded by every sensory element they have to offer. Lately this idea has entered the marketingverse as the highly sellable “immersive experience,” but there’s a lot more to the notion than just a lot of large-scale video and sound filling a room. 

Sure, those things are nice, and we should have them everywhere we want to escape or enhance reality. But let’s lean on another slightly overhyped marketing notion and talk about the “curation” of these moments. When they’re done right, and every sensory and aesthetic notion is blended with intention, more moments qualify as truly moving.

More emotion-led connection to life and art is especially appealing in this era of small-screen fatigue. Everyone is tired of the tiny rectangles that dictate our days, but we love the unbounded entertainment and connection they offer. Clearly we’re not abandoning our many essential electronics any time soon, so maybe it’s time we reconfigured their presence to create a more embracing, multi-sensory effect throughout the places where we live (and work).

The melding of tech with a cultivated emotional resonance and aesthetic has been happening in luxury homes for quite some time. Specialist designers certainly know how to deliver the single-malt scotch version of home theater and automation. But now there’s a cask-strength option that delivers an even bolder impression.

We’re reaching a point where exceptional architecture, fine art, and highly cultivated aesthetics are complemented by more thoughtfully integrated technology. Suddenly, the long-held dictate that all ugly electronics must disappear is transforming into a more harmonious—maybe even immersive—blend of digital and analog elements.

Luxury homes are becoming full-scale digital canvases for media experiences. Beyond the home theater room, there are new ways of enlivening the spaces where we gather and relax. Gaming simulation environments, full-scale video walls, spatialized audio, and highly choreographed lighting and shade systems are now essential components to a far more captivating rendition of the high-tech home. 

This goes beyond just making video bigger. We’re moving past scaled rectangles into a more seamlessly integrated media architecture, where any surface might be converted into a real-time expression of aesthetics and entertainment. These visual

elements can conform to an expansive array of contours. Think of it as digital wallpaper. Or better, think of it as the next stunningly transformative element you want to add to your home. Embedded beautifully within the context of a space, the immersive experience is whatever you want it to be at that moment.

Ever-changing sound and image installations are particularly appealing to those who collect interactive fine art. Modern collections are anything but static. Anyone with a serious NFT collection will attest that they need new ways of displaying artwork. And excitement is just beginning to build around burgeoning artists who work in emerging media, designing original pieces with generative audio and visual elements that constantly change and reflect the dynamic elements of the modern home. 

Culture is once again shifting the role of electronics in the home. Yes, there are still plenty of novelty factors that will make a big impression on a gadget-centric level. But now we’re seeing a newly refined approach to incorporating the must-haves throughout aesthetically-driven environments. Now a tech-infused home isn’t just smart, it’s sophisticated. 

Kirsten Nelson is a Brooklyn-based writer, speaker, event content producer, and podcast host who writes frequently for technology brands, integration firms, and experience design agencies. She was the editor of SCN magazine, and before that, co-launched Residential Systems. Kirsten is also a co-founder, editor, and writerly salon host of CreativeStack, a newsletter for the experience design community. 

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above | Refik Anadol’s digital artwork Melting Memories (also shown in the video below)

“Luxury homes are becoming full-scale digital canvases for media experiences”

human-centric lighting like Ketra not only adjusts to the changing color temperature of daylight but can be used to set distinctly different moods for a room

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What Does Luxury Mean to Me? Pt. 2

What Does Luxury Mean to Me? Pt. 2

What Does Luxury Mean to Me? Pt. 2

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Classé Audio’s brand-development director on how the desire to obtain something, far more than the cost, determines the worth of a premium experience

by David Nauber
January 28, 2022

To define what luxury is, let’s start with what it is not, because that’s what most people get wrong. Luxury is not products and experiences for the rich or well-off. The point was driven home to me years ago when I learned about Zymöl, then promoted as “The World’s Most Luxurious Auto Polish.”

That’s right, auto polish. It made me stop and think, which is the point of this brief essay. I recall being a salesman at Glenn Poor’s Audio Video in Champaign, Illinois in the early ‘80s. I was a poor engineering student with an audio habit. I got my daily fix at the store, but like a genuine junkie, I always wanted more. It was a complex addiction. There was the joy of experiencing music, gloriously reproduced through a high-end audio system. The tactile confirmation of quality, the soft, smooth feel of the volume control on our best preamp; the beautiful wood finish of the towering speakers. And the smell—a medley of album-cover cardboard and warm electronic circuits, as distinctive and inviting as a neighborhood coffeeshop. 

In my career in high-end audio, I have met many others who share my passion. Among the most memorable was a married couple, both postal workers, who lived in a double-wide trailer and drove a $600 car. They owned a $70,000 stereo. They loved music and placed the highest priority on their audio system. It gave them joy. They prioritized exceptional audio to make it a reality for them. They taught me that luxury is in each of us. Whatever your interests, whatever it is that speaks to the desire for something exceptional that lies within you, that is the essence of luxury. 

My passion for audio has never waned and I have been fortunate to make it my profession. For 20 years now, I have been with Classé Audio in Montréal. From the beginning, we have been developing and refining our products to broaden their appeal as models of genuine luxury. That means seeing them in their entirety as more than reproducers of great sound. We want simple, intuitive operation and the silky smoothness of a volume control that is reassuring of quality. We want the design and its finish to be beautiful, to elicit the pleasure of owning something special. Yes, this does come at a price, but the seeds of appreciation and desire for these things can live in anyone.

In my college days (before I discovered student loans), I couldn’t afford to purchase a high-end audio system of my own but I wanted one. I wanted both the listening experience and the physical things that made it possible. Luxury begins with a desire for something special, uncommon, extraordinary. Luxury is pleasure without consideration of income or wealth. Those things make it possible to consume more, to be sure, but whether you want the thrilling experience of driving a sports car and the contented pleasure of appreciating its beauty, or you want a special polish to give your ordinary car an extraordinary shine, luxury is available to you.

David Nauber is the Brand Director for Classé Audio, a Sound United brand. Previous to that he was Classé’s Executive Vice President and then President, and, before that, Director of Sales and Marketing for Madrigal Audio Labs. 

Classé’s Delta Pre preamplifier

What Does Luxury Mean to Me? Pt. 2

David Nauber

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What Does Luxury Mean to Me?

What Does Luxury Mean to Me?

What Does Luxury Mean to Me?

Defining the pinnacle of any thing or experience—even entertainment—can be deeply personal 

by John Sciacca
December 23, 2021

This is the first entry in a series of columns where the people who help define and drive premium home entertainment will relate the personal experiences that attracted them to their careers and that inspire their work.

—ed.

For a site with “luxe” in its name, having a clear understanding of just what luxury means is pretty important. And, the fact is, if you asked 10 people to define “luxury,” you’d probably get 10 similar but also wildly varying answers. For some, it might mean a five-star European vacation; for others, it might be securing that reservation at a three Michelin star restaurant; for others, chartering a private yacht or jet.

While the dictionary lays out a pretty broad definition—“Luxury is a condition of abundance or great ease and comfort, or something adding to pleasure or comfort but not absolutely necessary; an indulgence in something that provides pleasure, satisfaction, or ease.”—I thought I’d kick this off by defining what luxury means to me. 

One of the most luxurious items I own is my Rolex Submariner. By nearly any metric, a Rolex watch is a luxury product. But what actually makes it that? Does its high price alone define it as luxury? In part, maybe. By commanding such a price, it means fewer people can own one, thus creating more brand cachet and demand. 

Is it luxury because of its features or performance? Hardly. Even the least expensive Rolex at just under $6,000 offers nary a single additional complication other than telling the time. No date, no alarm; it won’t take your pulse and won’t display text messages. It just displays the time. And Rolexes aren’t even especially accurate at their principal task of timekeeping, often running several seconds fast or slow . . . per day. 

So why would I, or really anyone, choose to invest so much in a Rolex compared to other brands, making it one of the top-selling watch brands in the world, and so desirable among collectors? It’s because a large part of luxury goes beyond performance and into things more tangential like pride of ownership. I got this as a gift from my wife on our fifth anniversary over 20 years ago, and I still wear it on my wrist literally 24/7.

I had wanted a Submariner for years—probably initially inspired by Ian Fleming having James Bond wear one, then fueled by adverts during Wimbledon and The Masters—and when I was finally able to make the plunge, I left the store with this amazing sense of accomplishment.

I still have a huge sense of pride in owning something handcrafted, in limited numbers, with higher-caliber components, and employing superior craftsmanship. I’ve taken the watch around the world; have taken it diving, climbing, skiing, while working in attics, and while driving an Aston Martin DBS. After all these years, I still feel good about owning it, wearing it, checking the time on it, and—sure—having people notice it.

Like any luxury product, the Rolex comes with a bit of “welcome to the Club”-ness about it, making you feel like a part belonging to a larger whole. It also creates a wonderful, almost instant, bond between people. When I’ve casually commented on a customer wearing a Sky Dweller, or another with a DeepSea, or discussed various models with Krell CEO Walter Schofield, there is a sense of kinship, with one aficionado recognizing another, and also a sense of, “OK, he gets it.” People also generally like to open up and discuss their relationship with their watch. 

A watch certainly serves the point for making a luxury analogy but the same metric can really be applied to any luxury product—a suit, a handbag, a writing instrument, an automobile, or a home entertainment system. Whatever the product, there are luxury brands within that category that establish the boundaries of what is possible well beyond just being serviceable. 

For me, luxury involves making a commitment to wanting something beyond the norm—in this case, a premium wristwatch—and aspiring towards achieving the best experience possible. 

Probably the most experienced writer on custom installation in the industry, John Sciacca is co-owner of Custom Theater & Audio in Murrells Inlet, South Carolina, & is known for his writing for such publications as Residential Systems and Sound & Vision. Follow him on Twitter at @SciaccaTweets and at johnsciacca.com.

What Does Luxury Mean to Me?

John Sciacca

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I Hope Marvel Never Makes Another WandaVision

I Hope Marvel Never Makes Another Wandavision

I Hope Marvel Never Makes Another WandaVision

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Coming from history’s most successful superhero franchise, you’d except to see a sequel to this Disney+ series—that would be a really bad idea

by Dennis Burger
March 11, 2021

As I’ve said before (so much that regular readers are probably getting sick of hearing it), Captain America: The Winter Soldier changed everything for the Marvel Cinematic Universe. It showed us how MCU movies could rise above the tropes and trappings of superhero cinema, and it gave the movies that followed it the freedom to play around with genre in interesting ways. If Winter Soldier hadn’t worked and hadn’t connected with audiences, I don’t think we would have WandaVision today. I just don’t think Marvel would have had the courage to make it.

But WandaVision changes everything yet again, showing that you can take the single most mainstream intellectual property in the world and get abstract with it. You can experiment; you can out-bizarre Twin Peaks and still hang onto your fanboy audience, many of whom latch onto the MCU for no other reason than the wish-fulfillment/power-trip aspect of it all. 

Well, you can hang onto a lot of them. I have to admit, geeky though I may be, I’ve pretty much divorced myself from geek culture since the release of Star Wars: The Last Jedi—mostly due to the toxicity of it all, but also because the loudest contingent of fantasy/sci-fi fans on the internet no more understands the properties they love to wax neck-beardedly about than my American Staffordshire Terrier understands quantum chromodynamics. 

The few discussions I’ve seen about WandaVision, now that it’s over, frustrate and infuriate me in equal measure because here we have a story that cuts straight to the heart of what it means to be human in a way no film or series of any genre has in ages, and the only things the Comic-Con crowd wants to discuss are why Mephisto didn’t make an appearance or whether Agatha’s rabbit familiar, Señor Scratchy, is secretly her son Nicholas Scratch from the comic books. 

All fun topics to talk about, mind you, as frivolous as they may be. But can we take a breather from the soap-opera discussions to focus on what made WandaVision legitimately good? Can we appreciate that the company known for making movies about dudes fighting robots in their pajamas had the courage to tell a story in which the primary antagonists are grief, pain, cognitive dissonance, and consequences? And not physical manifestations thereof, but the actual human emotions?

Can we maybe take a breather from geeking out over the big action set-pieces to appreciate the fact that the biggest knock-down, drag-out battle in the finale was won not with fists or laser eyes, but a philosophical argument centered on the Ship of Theseus? Can we talk about the fact that, as weird as the first half of WandaVision was, it avoided the biggest sins of Twin Peaks by knowing when to back off the eccentricities, lest they lose their value?

I’m not saying WandaVision was perfect. I found it more than a bit disappointing when the penultimate episode overexplained too many of the series’ earlier abstractions, assuming I suppose that some of its audience may not have been able to connect the dots for themselves. But such slip-ups are few and far between, which is surprising for a show that works on so many levels. 

WandaVision is a story about struggling with grief and the toll that can take on those around us. It’s also a meditation on our weird relationship with media—how we influence it and how it influences us, both overtly and subliminally. It’s a clever examination of shifting cultural norms and how what we accept as normal today is as much a manipulated affectation as any of the tropes of the past. 

The series’ strengths lie in its uniqueness. And you could point to previous films it resembles in the most obvious of ways, such as Pleasantville and The Truman Show, but such similarities are mostly superficial (except, of course, for the latter’s framing of tragedy disguised as comedy, which this show appropriates with devastating effectiveness). WandaVision is, of all its references and call-backs, its own thing, which is why I’m worried it’s going to be used as a template, now that it has proven successful. 

I’m already seeing fans start to beg for a second season, and Marvel’s suits are being coy in their responses—and that terrifies me. As a lifelong fan of these characters—one who’s smitten with how they’ve been interpreted for screens large and small—I obviously want to see their stories continued. I’m as invested as could be. But I want to see Paul Bettany and Lizzie Olsen portraying Vision and the Scarlet Witch in new stories, told in new ways, not awkwardly fumbling around with attempts at capturing lighting in a bottle.

WandaVision was perhaps the most satisfying and self-contained narrative I’ve seen unfold in ages. And now it’s over; it’s done; there’s no more of this story to tell. But that doesn’t mean someone won’t try to replicate it. And if you need evidence of that, just look at the number of new streaming services that have come out in the past year with meaningless “+” symbols stapled onto the end of their names. 

Yes, yes, I know—a streaming service and a TV series are not the same thing, but Hollywood has a knack for aping what works without understanding why it works. When Disney+ launched back in 2019, that binary operator at the end of its name actually meant something. It was shorthand for Disney + Pixar + Star Wars + Marvel + National Geographic. What the hell does Apple TV+ connote—much less Paramount+, the new name for the streaming service formerly known as CBS All Access? Paramount + what, exactly? 

In keeping with that entertainment-industry tradition, it stands to reason we’ll eventually see at least a few feeble attempts at replicating the self-referential, heartfelt-story-framed-as-classic-sitcom container in which WandaVision was delivered, with no thought given to what that device actually meant in the context of this story. 

The most I can hope for is that Marvel doesn’t attempt to scrape this barrel again, and certainly not with these characters, because wishing for anything more than that would be like Charlie Brown, facing that football once more, hoping beyond hope that Lucy doesn’t yank it away at the last second.

Dennis Burger is an avid Star Wars scholar, Tolkien fanatic, and Corvette enthusiast who somehow also manages to find time for technological passions including high-end audio, home automation, and video gaming. He lives in the armpit of Alabama with his wife Bethany and their four-legged child Bruno, a 75-pound American Staffordshire Terrier who thinks he’s a Pomeranian.

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