Home Theater

Tube-Based Home Theater–Why Not?

Tube-Based Home Theater--Why Not?

the Zen Ultra 5.1-channel preamplifier

Many audiophiles love tube gear. So why do we almost never see or hear about tube-based home theater systems? If tubes sound so luxuriously great, why aren’t they more common in home entertainment installations?

 

Multichannel-friendly tube products do exist. Decware makes a multichannel tube preamp— the Zen Ultra, a $2,995 six-channel unit that accommodates up to four program sources. Butler Audio offers its five-channel TDB 5150 tube power amplifier ($2,995) and three-channel TDB 3150 (price currently unavailable). For a program source, there are the

Tube-Based Home Theater--Why Not?

ModWright Instruments modifications of the Oppo BDP-105 (shown at left), BDP-105D, and UDP-205 Blu-ray players ($2,495 for the base modification only; user must supply player). Note that the players themselves are discontinued—you’ll have to search to find one.

Not exactly a big list.

 

In fact, I couldn’t find any other tube Blu-ray players or multichannel preamps other than out-of-production ModWright mods of other models—the Fosgate Audionics FAP V1 preamp/processor and the Conrad-Johnson MET-1 multichannel preamp. (If

readers know of any other products, please let me know.) There are also Samsung components that have tubes in their amplifiers, but they’re home-theater-in-a-box systems, not luxury AV products.

 

On the other hand, there is a plethora of tube amplifiers (in addition to the Butler Audio models) that could be used in a home theater system. In a 5.1 system, for example, 

Tube-Based Home Theater--Why Not?

the tubes in Samsung’s HT-H7750 home-theater-in-a-box system

you could employ stereo amps for the main and the surround channels and a mono or bridged stereo amp for the center channel. Or use five separate mono amps. (This is assuming a powered subwoofer in the system; a passive subwoofer would require another amp to drive it.)

 

So—other than tube amplifiers, there’s an obvious lack of tube home theater components.

 

Also, to use a multichannel tube preamp, you’d want to pair it with a source component with discrete (separate) multichannel audio outputs. You guessed it—there aren’t many around. Other than the ModWright/BDP-105, BDP-105D, and UDP-205 (and other models they’ve offered over the years), there are only a few other (solid-state) Blu-ray players with such outputs, 

like the highly regarded Ultra HD Panasonic DP-UB9000 or the Denon Professional DN-500BD MK II, recommended by Decware head honcho Steve Deckert. (You could use an HDMI-to-multichannel analog converter box with a Blu-ray player or other A/V source without multichannel analog outputs, but such a kludge would almost certainly degrade the sound.)

 

What about those tube amps? There are plenty available. But you’d have to use amps that are powerful enough for home theater, which limits the range of choices. Just picture a phalanx of big, hot, heavy, energy-sucking amps in your home-entertainment room—maybe not something that

would fit into your living environment. And as I mentioned in an earlier post, tube components do require some attention and maintenance.

 

But the main reason tube-based home theater systems are rare is that there’s almost no demand for them. As Stereophile’s Kal Rubinson noted, “There are too few people to make tube home theater components a viable market for manufacturers. Even 10 years ago, when we were in what we might call a ‘golden age’ of home theater popularity, it was hard to find such components or customers who wanted them.”

 

Based on my experience over decades of going to countless audio shows, dealers, and homes, I agree. And there are those who would say, “Why bother? Tubes don’t sound any better than solid-state.”

 

That said, having a tube home theater system is more than just some outrageous idea dreamed up by the editor and myself.

 

While not wanting to reveal sales figures, Decware told me the company sells several of its six-channel tube preamps each year. And between 2010 and 2019, ModWright has sold an average of 100 tube Blu-ray players each year (in addition to

other tube and hybrid components). That’s hundreds of listeners—maybe not McDonald’s numbers, but proof that there are enthusiasts out there who prize tube home theater sound. (How many home theater systems have tube amps? As of now, I don’t have an estimate, if one is even available.)

 

Also, although they’re not multichannel, there are countless stereo tube CD players, DACs (digital-to-analog 

converters), and even phono stages that could be incorporated into home entertainment systems, the $2,999 PrimaLuna Prologue Classic CD player (shown above) being just one example.

 

In fact, there are some who feel you don’t even need multichannel to enjoy spacious home theater sound. A well-set-up 2-channel or 2.1-channel system (two speakers and a subwoofer) can offer a compelling listening experience, maybe even fooling listeners into thinking they’re hearing surround sound. And there’s a wide variety of tube stereo components out there with which to create such a system.

 

Certainly, most people are going to go with a standard home-entertainment installation. Yet if you want to experience some sonic tube flavor in your system, it might be an uncommon option—but it’s a viable one.

Frank Doris

Frank Doris is the chief cook & bottle washer for Frank Doris/Public Relations and works with a
number of audio & music industry clients. He’s a professional guitarist and a vinyl enthusiast with
multiple turntables and thousands of records.

Cineluxe Talks To Paradise Theater’s Sam Cavitt

A sampling of Sam Cavitt’s theaters, showing the wide variety of his work

Lisa Montgomery recently talked to Paradise Theater‘s Sam Cavitt about his advocacy for no-compromise high-performance home theaters in an age of “good enough” entertainment spaces. As you can read in Sam’s “A Great Home Theater is Like Fine Wine,” he feels that the move toward non-dedicated spaces is keeping people from appreciating the extraordinary playback quality contemporary gear can achieve. Sam further develops that theme in his conversation with Lisa, while also discussing the true definition of “luxury.”

—Ed.

How has the perception of home theater changed over the years?

Today, when I tell someone my company designs home theaters, it’s likely they think I’m talking about as little as a single soundbar-style speaker and a big-screen TV in the family room. Home theater has become such a generic term and the products so seriously commoditized that it’s lost much of its significance. People no longer look at home theater as what it can be—what it can bring to their lives—but instead focus on how conveniently and affordably it can be added to a home. Building a special space for the enjoyment of movie viewing is often deemed to be unnecessary.

 

It sounds like home theater has become a more mainstream amenity instead of a luxury item. Is this a bad thing?

If you mean the difference between a commodity and luxury item, the answer is yes. Today the word “luxury” is misinterpreted. The true definition of luxury is something that is so clearly superior to alternatives due to quality of materials,

Sam Cavitt Interview

Sam Cavitt

workmanship, and design that it is inherently of a greater value; whereas a commodity is something that is only differentiated by low price.  Which would you prefer?

 

While mass-market home theaters may have exposed more people to the concept of home theater, it devalues the art, craftsmanship, and difference inherent in a genuine, state-of-the-art private cinema that’s been designed expressly for movie viewing. The general public isn’t being shown the differences between the experiences you get from a home theater “kit” versus the bespoke private cinemas we provide.

 

I notice that you’ve been referring to home theaters as private home cinemas. Is this intentional?

Yes. The level of engineering and design that goes into the theaters we create for our clientele is so many levels above and the results so substantially different from what you can get from “off the shelf” alternatives that we must be differentiated from what is commonly called home theater. The elements of a theater we think are vitally important simply can’t be achieved through easy-does-it 

types of approaches. We want to set ourselves apart as “cinema sommeliers,” an organization that helps our clientele understand and appreciate the differences we offer. One way to do this is to stop referring to our completed projects as home theaters and instead refer to them as “private cinemas.”

 

As a cinema sommelier, what level of service can clients expect to receive?

Like a wine sommelier imparts their knowledge to help each client select the perfect wine pairing, as cinema sommeliers, we help our clients understand the value of improved sound quality, video quality, acoustics, and aesthetics of a space, the differences between a great private cinema and an out-of-the-box home theater. We can identify the specific elements—from a room’s geometry and sonic signature to the expectations of those who will be enjoying it—to enable us to transform the space into something that’s truly amazing.

 

In our industry, most home theater specialists fail to identify and promote the value of what they do for their clientele. We feel home theaters have become a pleasure unexploited. I’ve made it my personal mission to spread the word to the public that it’s possible to have something great, that it is worthy of their consideration to acquire a private cinema that will enhance their enjoyment and that they can share with those they love—similar to what people now do with fine art, personal wine cellars, gourmet kitchens, and so on.

 

How does Paradise Theater handle the actual design and installation of the elements that make up a private home cinema?

We provide comprehensive private cinema design and engineering, including design of what we call the chassis or how a room is built, acoustical engineering, system specification, interior design services, and full documentation to support the build-out of the space as well as quality control and performance verification throughout the construction process. What we

don’t do is sell equipment. We leave that to the many well-qualified integration companies we partner with on projects. This allows us to focus on our core competency—ensuring that each phase of the project is completed to perfection. We are like an architect who leads the construction of a home, but providing complete quality assurance for private home theaters. From the first glimmer of an idea to the final experience, we handle the entire process from A to Z.

 

Your projects represent the upper echelon of home theater design. What can potential customers expect from Paradise Theater that they can’t get elsewhere?
Every theater we create is bespoke—there are no

cookie-cutter theaters. Each one is purposely designed to the specific objectives and desires of the client. The reason Paradise Theater exists is its commitment to excellence. Other firms might talk about “how” they do theaters and “what” they do to create theaters, but we focus on the “why.” Why do we create home theaters? Because creating something excellent is the basis of everything we do. It’s in our DNA—our raison d’être.

 

Given the high-end nature of your theaters, your target customers are those with the disposable incomes to afford them. What is it that inspires this group of consumers to invest in a private cinema designed by Paradise Theater?

The love of finer things. Paradise Theater clients are the same people who buy fine art and luxury automobiles. They are investing in things they love. We position a home theater the same way as any other luxury item—people should have one because they love movies, but even more so for the love of having an environment that lets them connect with friends and family and create unforgettable moments. We want our theaters to bring people together, share special experiences, and connect.

 

Have any of your clients found that your theaters have, in fact, enhanced their lives in some significant way?

Two top executives who were previous clients had such busy lives that they told us that they had never watched a movie together. After we created a private home cinema for them, movie night became a regular part of their personal and social lives—it was game-changing for them.

With more than 20 years under her belt covering all things electronic for the home, Lisa
Montgomery 
has developed a knack for knowing what types of products and systems
make sense for homeowners looking to update their abodes. When she’s not exploring
innovative ways to introduce technology into homes, Lisa breaks away from the electronics
world on a bike, kayak, or a towel on the beach.

A Great Home Theater is Like Fine Wine

A Great Home Theater is Like Fine Wine

The integrator (Station Earth), interior designer (Red Theory), and theater designer (Paradise Theater)
teamed up to deliver the best of all worlds with this unique private cinema

Years ago, when the term “home theater” originated, it was used to describe something exciting and new. For the first time, the window to the world of fantasy, formerly only available through the venerable “silver screen,” became available in the home. Larger-than-life images, the first immersive audio, and the rooms themselves—from Art Deco to classic to modern, reminiscent of famous theater palaces—started appearing in the homes of those who had the passion and the means to pursue the emerging amenity. A new community emerged, and for the first time we became home theater enthusiasts.

 

In the beginning, those who took up the challenge to bring this experience into the home were inspired by the challenge and the opportunity. The objective of the film producer, to achieve the willing suspense of disbelief, became the challenge for home theater designers. This suspension of disbelief is what great films produce, enabling the viewer to become fully

A Great Home Theater is Like Fine Wine

There are no limits to style when aesthetics are artfully integrated with engineering

engaged in the cinematic experience. To quote Roger Ebert: “Movies are the most powerful empathy machine in all the arts. When I go to a great movie I can live somebody else’s life for a while. I can walk in somebody else’s shoes.“ It takes a great theater environment to realize this experience.

 

On one hand, this earlier era might be considered the “heyday” of home theater, when owning one was considered a worthy

aspiration, and the professionals who designed them were part of an elite group committed to delivering spaces that included emerging technology, aesthetic elements, and performance. Home theater was emerging as a considerable pursuit with a growing community of enthusiasts and professionals. 

 

Ironically, this heyday, while enjoying the enthusiasm of a new idea, fell far short of today’s capacity to deliver excellence. In fact, we were learning, and made many mistakes along the way. However, those who have stayed the course now have the ability to deliver cinematic experiences in the home far superior to any past home theaters—and, in fact, far superior to all but a very few elite commercial or professional screening rooms. The images, the sound, the acoustics, and the knowledge enable us to deliver a level of quality we could only dream of in the past. Unfortunately, along the way home theater has taken on so many forms that those who might have an interest in the experience face a confusing set of options.

A Great Home Theater is Like Fine Wine

A bespoke interior design conceals a state-of-the-art immersive audio system
and theater chassis in this luxury-resort amenity cinema

Manufacturers today offer many alternative solutions that can transform family rooms, dens, even spare bedrooms into what are now called home theaters. It’s not necessarily a bad thing that a larger population of homeowners has an awareness and opportunity to enjoy home theater in some form. The problem is the inference that this defines home theater, that the difference between these solutions and a fully engineered high-performance home theater has become obscured. The rhetoric in some circles is that there is very little difference or that most people can’t tell the difference.

 

But these systems are a far cry from what is readily obtainable today and, most importantly, the purpose of home theater as it originated—a space created to support the artists’ intent, a willing suspension of disbelief; and the potential of the art today—a window to experience a world of art and fantasy like never before. 

It’s like wine. Some people are fine with a mediocre wine, while others have learned to appreciate the qualities of a finer, more expensive wine. People will always find a less expensive and less perfect way to do something, and, until they are shown the difference, will not realize there’s a big difference between the ordinary and the extraordinary. This is especially true when it comes to home theater.

 

Rather than merely focus on the technology behind the movie magic, my company applies a holistic approach, where every aspect of the environment—construction, engineering, aesthetics, and ergonomics—is crafted for the purpose of producing the finest private cinema experience every time. Consider us a bit of a unicorn in the home theater industry by focusing on what we have done and still do best: Designing luxurious, high-caliber, private spaces dedicated to superb movie viewing for our clients around the globe. 

ABOUT
PARADISE THEATER

 

My company, Paradise Theater, which has offices in both Hawaii and California, engineers and designs extraordinary high-performance private cinemas worldwide. Working with integrators, architects and interior designers, Paradise Theater provides the value-added services of optimized room acoustics, private theater performance engineering, design development and integration of theater interiors, and performance verification. The pursuit of excellence in private cinemas is the raison d’être for both me and my company.

—S.C.

Although a lot has changed in the home theater world—the types of technologies available, the variety of professionals who install them, and a looser definition of the term—my team and I have stayed true to the original goals of home theater design by customizing each and every room specifically to provide the best experience possible.

 

We have indeed carved a niche for ourselves in the home theater market by giving consumers a high-end option with high-end results. Yes, technology plays an integral role in the rooms we create, but amazing movie viewing is best achieved when in a space that’s been built, engineered, and designed for that one pastime. Light from windows, noise from a busy street, the hum of a video projector—nothing interferes with the movie-viewing action in an expertly crafted private home cinema.

 

Our mission is to create excellent home cinemas. It’s my passion, and the reason I continue to do what I do.

Sam Cavitt

Sam Cavitt is the founder & president of Paradise Theater in Kihei, HI and Carlsbad,
CA. 
Sam hails from Maui, where he can be found surfing, sailing, drumming, and paddling
when he is not designing.

What is a Luxury Entertainment System?

What is a Luxury Entertainment System?
What is a Luxury Entertainment System?

What goes into crafting a luxury home entertainment system—a room for watching movies and TV, and maybe even playing video games, with performance that rivals the best commercial cinemas but with an aesthetic that’s all your own? That last part, of course, is totally up to you and your interior designer. But if you’re looking for some help understanding what’s involved in creating a luxury system before you meet with an integrator to help you pull it all together, you’ve come to the right place.

 

The aim here is to give you just enough information to convey the basic requirements for an uncompromising home entertainment system with exceptional fit & finish and unparalleled ease of use, while also giving you a baseline to judge one product against another. We’ll also highlight recent advancements in home entertainment, in case you haven’t

looked into any of this in a while.

 

In future posts, we’ll dig deeper into the specifics of each component for those of you who want to know more, but for now we’re keeping the discussion deliberately high-level, so you won’t feel weighed down by too much information.

 

With that said, let’s start digging into the elements of a luxury home entertainment system and some of the basic decisions involved in buying one.

 

 

TV or Projector?

One of the most important decisions is whether to go with a TV or a projection system. It might be hard to believe, because many people—including a lot of dealers—think a projector and screen represent the ultimate viewing experience, but today’s TVs almost always deliver better image quality. They’re consistently brighter than projection systems, with better contrast and clarity.

 

Mind you, that doesn’t mean you should rule out a

projection system, especially if you want a screen larger than 85 inches or so. In that case, you’ll probably want to go with a projector, even if your entertainment space isn’t a pitch-black man cave. Today’s ambient-light-rejection screens and brighter projectors mean you can enjoy a reasonably vibrant image in nearly any room.

 

Seriously, though, if what you really want is a world-class TV instead of a projector and screen, don’t let anyone talk you out of it.

What is a Luxury Entertainment System?

Samsung’s JU7100F Series 7 85-inch 4K UHD TV 

Speakers

Chances are you’re looking for the level of deeper immersion only Dolby Atmos and DTS:X surround sound can provide. If so, you need to decide how many speakers you want in your room. The good news is, you can pack a lot more into a space than you might think because architectural speakers—that is to say in-wall and in-ceiling offerings that are practically invisible—have come a long way in terms of performance. A decade ago, most architectural models were glorified elevator speakers, perfectly fine for background music but not home cinema. The best ones today can deliver a listening experience on par with the best in-room offerings.

 

But what if you actually like the look of speakers and want to make them part of your décor? There’s good news in this department, too. At the luxury level, many manufacturers offer freestanding models that are stunning statements in design, with a wide range of finishes and even in some cases the option to specify your own finish.

What is a Luxury Entertainment System?

Wisdom Audio’s P38i in-wall speaker

some of the finishes available for
Focal’s Kanta speakers

Electronics

There’s a good chance you’ve given up on discs entirely and now consume most of your video entertainment via streaming. If that’s the case, you definitely want to add a good media streamer to your system, since the apps built into smart TVs often leave something to be desired. The Roku Ultra, by contrast, can deliver an AV experience so comparable to UHD Blu-ray discs that you might not be able to tell the difference.

 

But even the best 4K streaming can’t provide the ultimate viewing experience. For that, you need something like a Kaleidescape movie player, which can deliver better picture and sound than UHD Blu-ray—but that’s actually not the most compelling thing about it. Its strongest asset is its super-intuitive user interface, which lets you easily find and download what you want to watch. And since films are stored locally, your collection will be available to watch even when your ‘net connection gets glitchy. It’s also a fully monitored, bulletproof piece of hardware that delivers a level of dependability that something like Apple TV just can’t match.

What is a Luxury Entertainment System?

Kaleidescape’s Strato S movie player

What about the most boring part of any home entertainment system, though? Yup, you’re going to need a surround sound preamp—the anonymous black box that basically acts as the air traffic controller for your media room or home theater, routing audio and video signals where they need to go and also giving you volume control and so forth.

 

That’s not all preamps do, though. The biggest differentiator between them is their room correction software, which, just a few years ago, tended to do more harm than good. But the latest correction systems—when set up by someone who understands room acoustics—mean you don’t need to have a perfectly symmetrical space filled with acoustical treatments to get reference-quality audio. Done right, correction can compensate for problems with room acoustics and make what once would have been considered just a passable space sound exceptional.

Steinway Lyngdorf’s RoomPerfect room correction system

Control

Of course, no one wants to have a coffee tableful of remote controls. But if you’re tempted to get a simple universal remote for a system this sophisticated, think again. Even the best of these struggle to elegantly operate a robust entertainment system, much less the other essential components of a good media room, like lights and shades and comfort control.

 

You’re going to want a custom-programmed control and automation system. Granted, you might recoil from that suggestion if you went down that path 10 or so years ago and paid a king’s ransom for a cluttered and confusing system no one in the house could operate. Today’s custom systems are much more flexible and intuitive, better designed, more reliable, and considerably less expensive. And they can transform virtually any space from “comfy family room” to “movie-watching paradise” at the touch of a button.

What is a Luxury Entertainment System?

the Control4 system interface

Mind you, simply buying and installing all of the above won’t necessarily result in a luxury home entertainment space. A lot of the magic comes from how it’s all configured, designed, programmed, and integrated into your lifestyle. And that comes from entering into a creative collaboration with your designer and your installer. But the above should give you a solid idea of the sorts of components you’ll need. And in future posts, we’ll dig a little deeper into standout examples from each category and what makes each of them luxury.

Dennis Burger

RELATED POSTS

Dennis Burger is an avid Star Wars scholar, Tolkien fanatic, and Corvette enthusiast
who somehow also manages to find time for technological passions including high-
end audio, home automation, and video gaming. He lives in the armpit of 
Alabama with
his wife Bethany and their four-legged child Bruno, a 75-pound 
American Staffordshire
Terrier who thinks he’s a Pomeranian.

The Lower Cost of Luxury

The Lower Cost of Luxury

Ed Gilmore in front of the Planar video wall in his midtown Manhattan showroom

Of all the radical changes happening in home entertainment, maybe nothing is having a bigger impact
than the unprecedented drop in the cost of reference-quality gear. We’ve already established on Cineluxe
that the once unassailable gold standard of the movie theater no longer pertains. The best possible
entertainment experiences are now happening at home. And not only has the quality of gear improved by
leaps, the cost of entry for a complete luxury system has tumbled just as dramatically.

 

But it’s not clear if most people understand how much has changed, and how fast. Today bears little
resemblance to five years ago, and the next three to five years are poised to bring vast changes in home
entertainment that will make today’s innovations seem hopelessly quaint.

 

Wanting to get a perspective on all this from somebody who spends every working day on the luxury
frontlines, I recently sat down with Ed Gilmore, founder and owner of Gilmore’s Sound Advice in midtown
Manhattan. Ed’s high-end clientele is, knowingly or not, at the very epicenter of the entertainment
revolution, and his vast experience in the installation world gives him unique insight into the changing
cost of luxury.

—Michael Gaughn

 

 

Michael Gaughn  What would a typical luxury system have come in at five years ago, and why?

 

Ed Gilmore  Five years ago, we were putting in Runco projectors that were in the vicinity of $40,000, and as much as $100,000. Even today, you’d pay close to $50,000 for a three-chip 1080p projector with a decent anamorphic lens. But you can get a great 4K laser projector for about $30,000, which is definitely a big drop.

 

For people who want to put together a home theater for, say, $30,000 all in, they have a wide variety of choices from projection companies. And they’re not horrible projectors by any stretch of the imagination. SonyEpson, and Wolf Cinema

have laser projectors that are less than $10,000. You can even get a decent projector for $7,000. That’s a huge change.

 

MG  How big will you go with a flat-screen TV?

 

EG  I won’t go bigger than 85 inches. I won’t do 100, because the delta becomes just too big.

 

MG  Do you consider that a media room at that size?

 

EG  Yeah. That’s not a home theater. I don’t think anything with a flat screen is a theater, sorry. Some people want to put a 100-inch TV in there. But if I’m going to put an LED or OLED that big in a room, you’re going to spend at least $60,000, so why wouldn’t you do a projection system?

 

Plus, you have a huge piece of glass sitting in your room. And there’s no way to locate the speakers properly behind that. It’s a compromise.

 

Besides, there have been big improvements in projection-screen technology over the past few years. Before, you had 

to be in a man cave—more like a bat cave, actually—but we’re now seeing decent results with ambient-light-rejection screens, decent enough where people can have a projection system in a room with windows, maybe with solar shades on them, maybe with lights dimmed.

 

Screens are less expensive, certainly, and projectors are plummeting in cost. As for receivers—you can buy a pretty darned well-equipped AV receiver for $1,700.

 

MG  Do you spec any disc players at all?

 

EG  Very rarely.

 

MG  That would be pocket change anyway, right?

 

EG  I think the only one out there that we’d consider a premier brand is the Pioneer Elite.

 

MG  But five years ago that would have still been standard equipment.

 

EG  Absolutely. Now you don’t need it. I mean, everybody is streaming one way or another.

The Lower Cost of Luxury

One of the home theater demo rooms at Sound Advice  (photo by Gusto Multimedia)

MG  It’s amazing how quickly discs died.

 

EG  Yeah. Streaming has really brought the whole world of entertainment to people at their fingertips, for better or worse.

 

MG  You’ve even got YouTube offering great-looking 4K—even 8K.

 

EG  Absolutely. We’re just seeing a huge change in terms of that kind of content availability. And it’s gotten cheaper and cheaper as well.

 

MG  So what’s the typical pricing for a luxury system today?

 

EG  A lot of components are no longer necessary, right? So, if you’re talking about a Kaleidescape and Apple TV, some type of a video and audio processing, then amplification and speakers, and of course, whatever choice you’re using for your video display, you can have a system for as little as $30,000, $35,000 now.

 

MG  That’s with control?

 

EG  Control, add another $1,500 to $2,000 max. If you then move up the ladder to say somewhere between $60,000 and $75,000, that’s a quantum leap actually. Then beyond that . . .

 

In our showroom we have Steinway Lyngdorf speakers, a Barco projector, and a Stewart screen with dual masking. So I have a room right now that’s about $175,000 all in, and it’s a phenomenal experience. I don’t think I could have possibly done that

five years ago. Back then, we were talking about a quarter of a million, easy. That’s a substantial drop in price.

 

MG  If somebody comes in and says, “I have Apple TV,” or, “I’ve got Sonos—or I’ve heard about Sonos,” what do you do to get them out of that paradigm where they think that’s somehow the ultimate?

 

EG  If you’re fortunate enough to be able to demonstrate the difference, that’s the easiest way to do it. With 

music streaming, it’s really difficult to get people who have only experienced Sonos off of it. It’s almost kind of its own cult. But if you can play Spotify or Pandora for them and then play Tidal MQA, they clearly hear that difference. And once they hear that, some of them—not all, but some will say—“Oh my God, I had no idea.”

 

And you can play exactly the same clip—whether it’s a concert or a movie—on an Apple TV and a Kaleidescape, and people will not only see the difference, they’ll hear it as well. And the people who are discerning will say, “Absolutely, let’s do this. Let’s do Kaleidescape. I get it.”

 

But in no way, shape, or form do you say it’s Kaleidescape or Apple TV. It’s always going to be, “I’m going to have Apple TV and Kaleidescape.” I use Apple TV when I want to watch something on Amazon Prime or Netflix or YouTube. But when I want to watch a movie, and it’s something I really want to see, I download it and watch it on Kaleidescape. There’s just no other experience.

MG  Is there still the perception that Kaleidescape is only appropriate for the most expensive installations and Apple TV is OK for everything else?

 

EG  Yes, because Kaleidescape used to be so high priced—$30,000-plus.

 

MG  The first unit was $35,000, wasn’t it?

 

EG  $35,000, yeah. That was a big ticket item for people. And it could go up 

Sound Advice’s work for this Central Park apartment features a completely
concealed home theater with a dropdown screen, a projector firing from
a porthole in the wall, 5 invisible speakers, and a subwoofer vented from
a closet 
 (photos by Gusto Multimedia)

from there. But now with the Strato at much lower price points, it’s really not a home theater until you have one. You can put a great projector and great surround sound system in. But if you’re not feeding it the best possible quality content, it’s like having a really wonderful car and giving it the lowest-grade gasoline. If a client’s already invested even $35,000 in a system, what’s another $7,000 for the 12-terabyte Strato S?

 

Let’s face it, five, six years ago we were putting $30,000-plus Kaleidescape systems in. Some systems were coming out to $50,000, $60,000 by the time all the storage was done. Now we can do the same thing for five or seven grand.

 

MG  How big is movie collecting a factor in all of this? Because when you rely on streaming, movies disappear all the time. You really don’t own a collection then.

 

EG  If you’re going to purchase a movie, and it’s going to cost you $28 or $30 to buy it in a 4K HDR format, then you’re making a commitment. It’s not a huge commitment, but you’re making a commitment to something you want to see time and time again. You’re also expecting that you’re going to see it in bit-for-bit resolution. I think that’s a wonderful trade-off. It’s affordable, and anybody who cares enough about that experience will say, “Yeah, this actually has value.”

 

If you look at the Kaleidescape experience from five years ago, we had clients who were buying discs and then ripping them into their system. And then there was that period with Blu-ray where you had to buy the carousel to do it. I think people lost interest in doing that. Plus it kind of defeated the whole purpose of having a server.

 

So, when you could start downloading Blu-ray, there was a little bit of a shift in terms of the value. Then the prices started coming down, and the Movie Store became accessible. I think there’s a lot of excitement about Kaleidescape now.

 

The biggest difference between now and five years ago with me and my clients is that you had to justify making a $30,000 investment. It was easier for people to say, “I’ll just buy a disc. I’ll have a bunch of discs.” Then there was Apple TV. So, “We’ll

rent a movie instead of buying it.” It’s much easier now for them to wrap their heads around the fact that they can start building a collection of their favorite movies, movies they want to see with their family and friends.

 

My clients aren’t necessarily making huge decisions about something that’s four digits anyway. I mean, they’re making $100,000 decisions, or $1 million decisions. They’re not making an under $10,000 decision. That’s just not part of their M.O.

 

MG  Can you think of anything else, when you’re spec’ing stuff in, that still carries a similar stigma?

 

EG  Control systems. There’s nothing inherently wrong with them. There never was. But a lot of people feel badly scarred by their experiences.

 

MG  It all hinged on the competence of whoever was doing the programming, right?

 

EG  Yeah. The client may have not had any real say, in terms of that engineering. Or they might’ve been ignored. Because let’s face it, when you’re creating a program pretty much from scratch, you’re going to put your own things in. You’re going to have it somewhat templated, and it may not jibe with what the client really wanted.

 

On top of that, you have a third-party control system. You’re trying to control components that have zero standardization, and that’s a recipe for frustration. People don’t like being frustrated. So that’s something where we have to push back all the time.

 

MG  What do you tell people is the current state of control, based on whatever their past experience was?

 

EG  Most of these systems are now app-based. So they already have those instruments in their hands. Whether it’s an iPad or an Android device they’re carrying around with them, that’s what they’re typically using to control the system. Remote controls still exist, especially for video

rooms. We think it’s a good idea. And in some cases, touch panels still exist.

 

But even the prices of these things have really plummeted. So you’re not talking about a $60,000 to $80,000 investment for a control system anymore. You’re talking $5,000, $6,000.

 

But even if a control system doesn’t cost a lot of money, the first time something doesn’t work, the client starts to question the wisdom of that investment. So if you’re talking about equipment that’s reliable, there’s this little thing called Kaleidescape that always works. It’s bulletproof.

 

MG  With Apple TV, Roku, or whatever, you don’t have system monitoring going on.

 

EG  Not at all. You’re in the dark with it. But Kaleidescape is really proactive when there’s an issue. They’ll let us know—we’ll know on our extranet, then get email notifications, telling us what condition that equipment is in.

 

Apple TV, you’ll get a client calling saying, “I have a spinning wheel here, and I don’t understand what’s going on.” You know how that usually translates, right? “I get the spinning wheel—I hate the whole system.”

Michael Gaughn—The Absolute Sound, The Perfect Vision, Wideband, Stereo Review,
Sound & Vision, The Rayva Roundtablemarketing, product design, some theater designs,
couple TV shows, some commercials, and now this.

Why We Don’t Deserve Day & Date

Why We Don't Deserve Day & Date

John Sciacca has been on a tear as of late with respect to breaking down the nitty-gritty behind day & date film releases. For those of you who don’t know what day & date is, in a nutshell it refers to the ability to watch the premiere of a film in your home the same day it hits theaters. Simple. Now, John tackles the subject from a rather logical place—price. Only he makes the mistake of asking enthusiasts–you know, people like you and me–what we’re willing to pay for it. An overwhelming majority who took John’s survey replied that they would be willing to pay between $25 and $49 for the privilege of enjoying a day & date release in their home. Fifty-five percent of those surveyed said this.

 

Fifty-five percent of enthusiasts are bald-faced liars. Allow me to explain.

 

At $25 to $50 a pop, enthusiasts are basically saying that they want to enjoy premium content in their home for less than what it costs to travel to a specialty location in order to have a premium experience. (Throw out the argument that every theater experience is premium.) The fact that enthusiasts are willing to pay less for more is, well, not shocking at all! Had there been 

an option to pay under $25, that would have won. Because enthusiasts want to have their cake and eat it too, as well as be allowed to walk out with the silverware, dishes and linens, if they feel like it.

 

Asking an enthusiast of anything what they think something is worth, and you’ll get a rather lopsided answer–one that clearly favors the enthusiast and to hell with everything and everyone else. This is why day & date continues to stumble, despite its eventual eventuality. Studios are willing to provide day & date to the one percent, but what industry the world over doesn’t bend over for the one percent?

 

Truth is, enthusiasts don’t deserve day & date. Sorry. They’ll get it, and sadly they will still find a way to bitch about it too. The current state of content delivery is better than it has ever been, with more choice and quality at our fingertips than ever before. Entertainment is instant . . .  and cheap! But say “streaming” to an enthusiast, and brace yourself. Say “UHD Blu-ray and physical media are dead” to an enthusiast, and watch as their head explodes. Say “Netflix is raising its prices $2 a month,” and watch them rage.

So if enthusiasts can’t be happy with what we have currently, what makes us think they will be happy with day & date? It likely will never be cheap enough. And if it is, it won’t be 4K enough, or possess the billion point two billion channels no one has but demands, and so on and so forth. If day & date is to be a reality, it’s coming via streaming, and if you have an issue with streaming, DRM, or what have you now, hang on to your hat ‘cause ain’t no way Disney is letting you watch Endgame without some hefty assurances.

 

Day & date is coming like a freight train in the night. There is no stopping it. The proof isn’t in the starting of all these cottage businesses pushing expensive players to the one percent; the proof is in the diluting of the time window between theatrical and home video release. In the old days (circa early 2000s and before), the minimum window was 120 to 160 days. That’s four to six months from the last date of theatrical release to when a film was allowed to be put on sale for home viewing. Now, that agreed-upon window is 30 to 45 days. It will be down to 7 to 10 days inside of two years. And at that point, you’ll have day & date.

Andrew Robinson

Andrew Robinson is a photographer and videographer by trade, working on commercial
and branding projects all over the US. He has served as a managing editor and
freelance journalist in the AV space for nearly 20 years, writing technical articles,
product reviews, and guest speaking on behalf of several notable brands at functions
around the world.

How Much Would You Pay for Day & Date? Pt. 2

In Part 1 of this post, I referenced comments from users of the Kaleidescape Owners Forum who answered my question, “How much would you be willing to pay for Day and Date?” I expected these luxury system owners to have no problem with paying a substantial amount for the ability to see a movie at home the day it opens in theaters. But even among this group, not a single person was willing to pay even the minimum amount—$500—Prima Cinema charged and Red Carpet Home Cinema expects to charge for day & date viewing.

 

Casting the net to a wider audience, I ran a poll on the Sound & Vision website, which caters to enthusiasts of all income levels, where I again asked what they would be willing to pay for day & date. After nearly 350 responses, it’s clear that the

How Much Would You Pay for Day & Date, Pt. 2

Table 1

How Much Would You Pay for Day & Date?, Pt. 2

Table 2

How Much Would You Pay for Day &was Date, Pt. 2

Table 3

How Much Would You Pay for Day & Date?, Pt. 2

Table 4

click on the tables to enlarge them

vast majority of people aren’t willing to pay a very high premium at all.

 

In fact, the enthusiast responses from Sound & Vision far more support the likely pricing for movies available at home a week or two after they premiere in theaters than the $500 low end of the current day & date pricing schemes (see Table 1).

 

As you can see, out of 348 answers, only 43 people (roughly 12.6%) were willing to pay $100 or more. But when you go down to the $50 to $99 range, the group jumps to over 32%. This is a pretty large crowd, and a price that might be realistic three to four weeks after a movie hits the cinema. When you get to $25 to $49, more than half the responders would bite.

 

Is this an unrealistic price? Perhaps. But consider this: The current state of the art for home video viewing is 4K Ultra HD Blu-ray discs, most of which sell for around $20 to $35. Since this is what you now pay to own a movie and watch it as many times as you’d like, would it be so unreasonable that the movie studios would let you watch it once for $49 at some point later in the movie’s theatrical window? Maybe not . . .

 

A common theme among the Kaleidescape owners was that they want this premium rental to also come with the right to own/download the movie when it goes into mass release on home video. When asked if they’d be willing to pay more for this right, the responders were almost split in thirds (see Table 2).

 

Almost 39% said they would actually pay more. So, maybe at $125 to $150, you would get to watch the movie once while it’s still in the theater and would then be able to download it as soon as it’s in wide release. That seems like a pretty palatable choice that also wouldn’t erode the studios’ profits from traditional home releases.

 

Finally, I asked how often they would actually rent a movie if it were priced at just $50 (see Table 3). I was surprised to find that most enthusiast owners wouldn’t do it very often.

 

Slightly more than 5% would do it once a week, with about half saying they would rent a $50 movie once or more per month. Shockingly, more than 45% said they’d only do it a few times per year. And remember, these are audio/video enthusiasts responding to a hypothetical day & date price of just $50.

 

As for the necessary hardware, with Prima at $35,000, Red Carpet at $15,00, and Kaleidescape starting at $4,500, the systems required to play these movies aren’t cheap, which was another huge barrier for entry for many.

 

When asked how much they would pay for the hardware needed for day & date playback (see Table 4), more than 50% said they would only pay less than $500. Again, that seems highly unrealistic, especially when you consider the security measures that need to be employed, but it does bode well for Xcinex, which says its Venue will come to market for less than $30.

Also, these prices address the per-viewing model, which means it’s the same cost whether there are 1 or 50 people watching. The other option is the same per-viewer or per-ticket model theaters use, which is how Xcinex plans to operate. Other than the potential issues and privacy concerns with a sensor monitoring and counting viewers, it again seems difficult to believe Xcinex could come to market and offer day & date viewing at literally fractions of what the other companies are charging. But the company says it’s firmly committed to launching by the end of this year, and that it will have content and deals in place, so time will tell.

 

What impact will day & date have on your movie watching habits? And how much would you be willing to pay for the privilege?

John Sciacca

Probably the most experienced writer on custom installation in the industry, John Sciacca is
co-owner of Custom Theater & Audio in Murrells Inlet, South Carolina, & is known for his writing
for such publications as
 Residential Systems and Sound & Vision. Follow him on Twitter at

@SciaccaTweets and at johnsciacca.com.

How Much Would You Pay for Day & Date? Pt. 1

How Much Would You Pay for Day & Date?, Pt. 1

Wrapping up my recent series of posts on day & date, I thought I’d cut right to the heart of it: How much is day & date worth? In other words, how much would you pay for the privilege of watching a first-run film in the comfort of your own home, either on opening night or some short time later?

 

As I wrote in “Why Kaleidescape Could Own Day & Date, Pt. 2,” at the moment it appears Red Carpet Home Cinema has set the benchmark for what it will cost, at somewhere between $500 and $3,000. This is up from Prima Cinema’s $500 for each 

viewing. It could be that the Prima folks were better negotiators than Red Carpet, or that Hollywood has decided day & date is worth more now that it was a few years ago. We won’t know for sure until we see if Prima is able to return to operation.

 

But the simple truth is that, as much as we might want to be able to watch movies at home instead of going to the theater, most of us can’t afford these prices.

 

This is where I see a sliding scale coming into play. If you want to watch the movie on opening night, you’re gonna have to pay the ultra-premium price Red Carpet is demanding. But, if you’re willing to wait a week . . . or two
. . . or four, as theater audiences have slacked off to nearly nothing, the studios might allow for more affordable pricing.

 

This is why some kind of premium window for early theatrical release might be a more realistic hope for luxury home viewing than actual day & date. At least at first.

 

That conclusion was echoed by several commenters on the Kaleidescape Owners Forum when I posed the question:

 

“How much would you be willing to pay for Day and Date?” Here were some of the responses:

 

• I would like to see a sliding scale based on timing:

Week 1: $300

Week 2 to 4: $150

Week 5 to 8: $75

• I for one would also be willing to pay a premium for the privilege of watching movies at home
while they’re still out in the theater. That would be an awesome feature if it could be incorporated
into existing hardware.

 

• As for how much, it would depend upon the movie. [Star Wars]—maybe $300, other blockbusters,
maybe $150, comedies and “chick flicks” $75-100.

 

• I would pay maximum $75-$100 to watch with just my wife or kids, and maybe $200 once or twice
a year and invite friends over.

 

• With 4-8 $25 seats and a $100 fee for download etc then $200-300 on day one, week one is a
good no loss to the studio price point.

 

• I’ve said it before, I will say it again–I would pay $500 to watch any theatrical movie in my home
on opening day, even without the ability to stop/pause/rewind or be given a digital copy. Watching
Star Wars opening night on my couch is cooler than a sports car IMO.

 

• $500 for one viewing at midnight the release date. Watching [Star Wars] in my living room would
be incredible.

 

Remember, these answers all came from people who already own luxury entertainment systems, and have shown their willingness to invest in premium-price hardware like a Kaleidescape. (An entry-level Strato system—the unit most likely to support day & date—currently costs $4,500.) And none of them said they’d be willing to pay more than $500. That is why

I wonder if Red Carpet’s exorbitant pricing will be able to find traction even among the ultra-wealthy.

 

I first started thinking about what I’d be willing to pay for this experience six years ago, when I had the chance to live with the Prima Cinema system.

 

When I see a movie, it’s almost always with my wife and frequently with my 12-year-old as well. So, figure we’re in for around $30 in movie tickets. (I realize this is at the low end of the market, with many parts of the country paying upwards of twice that.) Then factor in popcorn, drinks, and snacks for another $20 to $30. Since we have a 3-year-old, figure another $20 to $30 for a babysitter. I don’t have to deal with parking (or hiring a car service), but for many this is another cost of movie-going. So, for me, a $100 movie purchase is something I would consider for many films.

 

And after my recent lackluster experience seeing Avengers: Endgame at my local cinema—where I didn’t eat or drink anything for 8 hours prior to showtime to ensure I could make it through without a bathroom break—with all of

the popcorn rustling, drink slurping, side conversations, an infant watching YouTube videos on an iPad (not kidding), and a very noticeably blown subwoofer that totally took me out of every bass-heavy moment, being able to watch at my own home almost sounds worth any price.

 

In Pt. 2, I’ll give you the surprising results of an extensive survey I conducted to find out how much home theater enthusiasts would be willing to pay for day & date.

John Sciacca

Probably the most experienced writer on custom installation in the industry, John Sciacca is
co-owner of Custom Theater & Audio in Murrells Inlet, South Carolina, & is known for his writing
for such publications as
 Residential Systems and Sound & Vision. Follow him on Twitter at

@SciaccaTweets and at johnsciacca.com.

What Makes a Good Control System?

What Makes a Good Control System?

A good control system is the backbone of any high-end home entertainment system, whether that system resides in a dedicated home theater space or in a multipurpose media room. No matter how great the picture quality, how immersive the audio, how effective the lighting control, the experience falls apart if the control system falls short. If people don’t enjoy operating the system, they won’t enjoy using the system.

 

But what makes a good control system? I pondered this question recently as I reviewed a pair of universal remote controls sold directly through retail channels. Both remotes shared a common goal: Simplicity. There was simplicity in the design of the remotes themselves. Both had a minimalist layout, stripping out a lot of the buttons found on your typical universal remote to produce a clean, unintimidating look. And there was simplicity in the setup process, making it as easy and clear as possible for the average consumer to program the remote to switch between activities and control a variety of components.

 

Simplicity seems like a good goal, but in the world of system control, it’s definitely possible to make something too simple. While I found both remotes easy to set up and pleasant to use, neither could perform all of the advanced functions or accommodate all the use cases I needed. They were great for controlling my basic living-room system, which consists of a 

TV, streaming media player, gaming console, and soundbar. But when asked to handle my more advanced home theater setup, built around an AV receiver and usually including some lighting control, they were just too simplistic to get the whole job done.

 

The trick in system control is finding the sweet spot between simplicity and functionality. You need a system robust enough to handle anything and everything you might want to do, but also simple enough that anyone and everyone in the house can use it. And that sweet spot is different for each person, which is exactly why universal remotes have an inherent disadvantage compared with control platforms like Control4 or Crestron. A universal remote locks you in to someone else’s idea of what’s

What Makes a Good Control System?

Logitech Harmony Elite universal remote, with hub and app

intuitive, both in the setup process (which has to be simple and scaled down enough that anyone can do it) and in the remote design. Sure, you can reassign buttons here and there, maybe choose some specific functions to show on the small touchscreen at the top of some remotes, but for the most part you have to work within a one-size-fits-all grid.

 

The Harmony remote brand revolutionized the direct-to-consumer universal remote by making it so much easier for the average person to program complex macros and present them as simple activities anyone would understand. But how many times have you programmed a Harmony remote to work exactly the way you want it to, sat back all pleased with yourself, and then watched a family member pick up the remote and stare at it blankly, uncertain what to do next? It has happened to me a lot.

 

And that’s just AV control. If you want to add elements like complex lighting scenes, shade adjustment, and temperature control, a universal remote simply isn’t built to handle that load.

What Makes a Good Control System?

In the world of luxury home cinema, you don’t need universal control. You need personalized control. That’s really what you’re paying for when you choose to step up to Crestron or Savant or Control4. You’re getting a team that’s been trained to perform all that complex, behind-the-scenes programming so you don’t have to, and you’re getting a system that’s flexible enough to accommodate your idea of what’s intuitive.

 

You can get the handheld remote with a preset button layout, but you can also get the touchscreen controller, 

with fully customizable screens in which the page layouts and button names make sense to you. You can add customized in-wall keypads to quick-launch lighting/room scenes right when you walk in the door. It’s all about putting the right control options in the right place for you and your household—and you should absolutely include the whole family in the discussions with your custom installer.

 

Of course, just like in the world of DIY control, an advanced control system is only as good as the people who set it up, so don’t treat this step like an afterthought. Do some research on your local installers and what control systems they’re trained to program. Check references. Ask questions. Be involved. After all, what’s the point in paying more for personalized control if you don’t take the time to truly personalize it?

  —Adrienne Maxwell

Adrienne Maxwell has been writing about the home theater industry for longer than she’s
willing to admit. She is currently the 
AV editor at Wirecutter (but her opinions here do not
represent those of Wirecutter or its parent company, The New York Times). Adrienne lives in
Colorado, where she spends far too much time looking at the Rockies and not nearly enough
time being in them.

Why Kaleidescape Could Own Day & Date, Pt. 2

How Kaleidescape Could Own Day & Date, Pt. 2

In Part 1, I gave some of the technical reasons why I think Kaleidescape is better positioned than companies like Prima Cinema and Red Carpet Home Cinema to make day & date—the ability to watch movies at home the day they debut in movie theaters—a success. Here, I’ll focus more on the logistical and strategic reasons for why I think it has the potential to be the most viable day & date provider.

 

6) CONTROLLED ROLLOUT

Sure, there are bigger companies than Kaleidescape out there—like, say, Apple or Vudu—that have a lot of studio agreements in place and are set up to handle secure transactions, but day & date isn’t going to be rolled out wide to a mass-market audience.

 

The movie studios want to release this in a very controlled manner so if there’s a problem, they can shove the genie back into the bottle as easily as possible. That just wouldn’t be possible with a $149 mass-market device like an Apple TV.

 

Even if Kaleidescape made day & date available to every one of its customers worldwide on Day One, we’re still talking thousands of systems, or a very small percentage of the movie-watching population. But day & date will probably begin in the US, which would cut the number down considerably. And, it probably wouldn’t be rolled out as a firmware update for all 

Kaleidescape users, but would likely be offered to a very select beta of 50 to 100 power users, whose systems would be updated with new firmware and then monitored during the beta period.

 

Another possibility would be for Kaleidescape to approach existing Bel Air Circuit members to become system owners (or be loaned beta-enabled systems). What group to better give day & date access to than one that already has it?

 

And, while the company won’t publicly comment on system owners, it’s pretty well known that Kaleidescape systems are already owned by many Hollywood A-listers. This 

would be another avenue for a controlled rollout, targeting a select group of influencers who could experience the system in action and become more comfortable with supporting day & date releases.

 

7) ALREADY OWNED BY MANY CINEPHILES

You know who’s going to be the most interested in buying day & date content for viewing at home at premium pricing? Luxury cinema owners who love movies. And you know what system many luxury cinema owners and movie lovers already own? Yup. Kaleidescape.

Why Kaleidescape Could Own Day & Date, Pt. 2

And for those who currently aren’t system owners but who love the idea of enjoying first-run content at home, the price of entry is far more obtainable with Kaleidescape than with Prima or Red Carpet. For under $4,500, someone could buy a Strato S 4K Ultra HD movie player (shown above) with 6 Terabytes of storage, enough to hold about 90 4K Ultra HD movies. This would be affordable for far more people than the .1% targeted by Prima and Red Carpet, and not an unreasonable amount to spend in a luxury media room costing $25,000 or more.

 

8) INTEGRATION PARTNER CHANNEL

End users aren’t going to be able to just stroll into a Best Buy, pick up a day & date system, take it home, and install and activate it themselves. Something this sophisticated and bulletproof requires professional integration and handholding.

 

While I’ve no doubt Red Carpet will be able to find a dealer base—though Prima might have a harder row to hoe should they return to operation—Kaleidescape already has an established and reputable dealer network.

 

Since its inception, Kaleidescape has worked hand-in-hand with the custom installation channel, having some of the best CEDIA and HTA-certified members in its ranks, ensuring that its hardware is properly installed and configured. Realizing that its systems are only as good and stable as their installation, Kaleidescape only sells through a network of custom installers that can handle complete installation and system integration. This also ensures that the system works with the customer’s control system and is calibrated with their video and audio system, and that the network is configured for a stable experience.

 

9) PROVEN LUXURY TECHNOLOGY

When Kaleidescape hit the market in the early 2000s, the first system sold for more than $30,000, which obviously meant only a small subset of home theater owners could afford it. Almost 20 years later, the luxury market remains Kaleidescape’s core demographic.

Kaleidescape systems also have a phenomenal reputation for bulletproof operation. Every system includes dealer tools like remote system health monitoring and automatic notifications should a system have an issue such as loss of network connectivity, overheating, or hard disc trouble. This allows dealers to address problems proactively before there’s a loss of operation.

 

Unlike other companies, which are outsourcing their hardware or software, Kaleidescape has end-to-end control over every aspect of its system. It runs its own Movie Store and handles all movie encodes (see “How Kaleidescape Makes Movies Look Amazing”), and has 

dedicated engineering and tech support teams. In short, if there’s ever a problem with any aspect of a Kaleidescape system, there’s one clear route to getting it resolved.   

 

10) COULD CO-EXIST WITH OTHER PREMIUM OFFERINGS

In my conversation with Red Carpet’s Fred Rosen, he said they asked the studios, “What will it take to make this happen? You set the price and terms.” So presumably the studios feel day & date content is worth somewhere in the $500 to $3,000 range.

 

Frankly, these prices seem untenable for most Kaleidescape customers, and I question how many among even the ultra-wealthy are willing to buy a movie for viewing at such a massive premium. Or how often they would choose to do so beyond a once- or twice-a-year novelty. (Honestly, for $3,000, you could just call up a theater, buy every seat, and have your own private screening.)

 

But, for the sake of argument, let’s assume Red Carpet—and even Prima, upon return—establishes this as the price for day & date viewing. Kaleidescape could then decide to establish itself as a premium video-on-demand solution for early theatrical release, offering movies just after that first week or two when most films bring in about 90% of their box-office take.

Let Red Carpet and Prima charge $500 to $3,000 for the privilege of being able to see a movie at home on opening day. Kaleidescape could then make it available after the first week for, say, $300, then maybe $200 after the second week, dropping to $100 after the first month. At these tiered prices, Kaleidescape owners could regularly consume premium theatrical content without having a significant impact of the theater owners’ bottom line.

 

Think of this as being akin to air travel. You have the money-no-object group of private jet owners who think nothing of dropping millions on the plane itself and then thousands in operational costs for each flight. That is the Bel Air Circuit crowd. Then you have those who prefer fractional jet ownership via companies like NetJets. While by no means inexpensive, this has far lower buy-in and pay-by-hour operation costs. This would be the Red Carpet and Prima customer. Then there are people who still want a luxury travel experience but don’t care to shell out the ultra-premium costs for private travel, opting to fly First Class instead. This would be the Kaleidescape customer.

 

 

When I asked Kaleidescape about possible day & date plans, the company’s official response was, “We won’t comment on any speculation or rumors.” But it doesn’t take a lot of imagination to connect the dots and realize that the company would be keenly interested in pursuing this potentially game-changing feature. In fact, one need only read the comments CEO Cheena Srinivasan gave in an interview a couple of years ago. When asked about Kaleidescape’s possible involvement with day & date, he said:

 

I believe in the concept of offering new-release movies still playing in the neighborhood theaters to luxury home cinema customers. It will become a reality.

 

According to a recent survey by MGM Resorts, watching movies in a movie theater was cited as the most popular way to be entertained, followed closely by watching movies at home. People who own a luxury home cinema have little need to go to a theater. They would rather wait until the movie is released for home viewing.

 

Since theater owners lose no revenue from people in this category, a premium-priced rental for this audience during the theatrical window won’t cannibalize the exhibitors’ revenues. For the content owners, monetizing content from this audience makes good business sense. We’re well positioned to offer such a service—it is not a technological barrier, as Kaleidescape is already regarded as a respected supplier of both products and content designed with the highest content-protection safeguards available in the market today.

 

Again, all of my comments here are just speculation and conjecture, but movies are being made available at home sooner and sooner after they’re in theaters, and premium day & date services already exist. So the big question isn’t whether day & date is going to happen, but who’s in the best position to offer it securely and reliably over the long run.

John Sciacca

Probably the most experienced writer on custom installation in the industry, John Sciacca is
co-owner of Custom Theater & Audio in Murrells Inlet, South Carolina, & is known for his writing
for such publications as
 Residential Systems and Sound & Vision. Follow him on Twitter at

@SciaccaTweets and at johnsciacca.com.