Media rooms have a pretty bad reputation. So bad, in fact, that anyone who really cares about quality usually hesitates to go down that path as an alternative to a dedicated home theater. And that hesitation used to be justified because media rooms were inevitably compromised—mainly by small TV screens, unattractive, elaborate speaker systems and their inevitable
profusion of cables, lousy acoustics, too much ambient light, and primitive room control.
But if you haven’t checked out the media-room market in the last five years or so, you might be surprised by how dramatically these systems and spaces have improved, and that it’s now possible to have a media room that can fit in well with the flow of your household with practically no compromises.
Note that I said “practically no.” Media rooms can’t yet achieve the level of playback quality a dedicated home theater can, and maybe never will. But for anyone who doesn’t want their primary entertainment space sealed off from the rest of the home, or only wants a modest setup but also wants a better-than-movie theater experience, or just doesn’t have the room for a standalone theater—which is practically everyone living in Manhattan, no matter how well-off—a well-designed and installed media room no longer represents a distant second-best solution.
It could even be argued that some of the recent media-room collaborations between architects, designers, and integrators (such as the one shown at the top of the page) represent the real cutting edge of current home entertainment.
So what’s changed that media rooms are now poised to finally shed their stigma?
♦ TV screens have gotten a lot better, a lot bigger, a lot lighter, and a lot more stylish.
♦ Control systems are now much more sophisticated, flexible, and comprehensive.
♦ Lighting and shade control, in particular, have become more common and far more versatile.
♦ The best digital room-correction systems can now tame and optimize acoustically compromised spaces.
♦ Improvements in downloading and streaming, and in the picture and sound quality of TV series and video games, have created a demand for spaces that maximize the experience of all forms of entertainment and are responsive to the entertainment needs of all members of the household.
♦ Some interior designers have stopped holding their noses and decided to devote some of their considerable talent to making these rooms functional, attractive, and seamlessly integrated into the rest of the home.
♦ Some high-end integrators have moved beyond the general disdain for media rooms and now see them as the challenge and opportunity they are.
“The Cineluxe Guide to Media Rooms: The Basics” is the first in a series of articles that will provide you with all the information you need to decide if you want a media room and how to make it best suit your needs. We’ll walk you through a variety of possibilities—from simple, no-compromise setups for a smallish secondary room to far more elaborate reference-quality systems for large, open-plan communal spaces. And we’ll do it without going deep into the tech. The goal is to provide you with enough of the essential concepts, facts, and context so you can convey to your integrator et al. exactly what you want to achieve and get a good sense of whether they’re up to the job.
But maybe the most important piece of advice we can pass along doesn’t have anything to do with gear, or content, or lights or shades, or any of that. While it’s good to have the strong core knowledge we’ll be providing, your biggest priority should be finding an integrator who “gets it.” For any candidates you’re considering, study their website thoroughly—especially their portfolio; if possible, visit one or more of the media rooms they’ve created. And listen to them carefully to be sure they’re not taking on the assignment grudgingly but are willing to embrace the challenge and create an exceptional multi-use entertainment space for you and your family.
So, should you still opt for a dedicated home theater if you have the room and aren’t willing to settle for anything less than the best? Absolutely. Should you be for one second embarrassed or ashamed if you decide to go with a media room instead? Absolutely not.
Michael Gaughn—The Absolute Sound, The Perfect Vision, Wideband, Stereo Review,
Sound & Vision, The Rayva Roundtable, marketing, product design, some theater designs,
a couple TV shows, some commercials, and now this.
AN INNOVATIVE MEDIA ROOM SPACE
The New York City apartment shown at left converts into a DCI-compliant theater at the press of a button; and yet there is no evidence of the system when it’s not in use. Almost every inch of wall space is either a reference-quality speaker or an acoustic treatment, all of it covered in custom-made acoustically transparent fabric.
Photos courtesy of Steinway Lyngdorf